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Enjoy Alt Balaji entertainment as you ride in Ola

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MUMBAI: Alt Balaji and Ola's connected car platform for ridesharing Ola Play have joined hands to provide entertainment on the go.

Through this collaboration, a preview of Alt Balaji's original and exclusive shows will be available to Ola Play customers across the country. The users will be able to access a vast collection of original shows produced and curated by Alt Balaji through an immersive and personalized experience which customers can seamlessly control through their smartphones as well as a device mounted at the back of the seat.

Present in cities such as Bengaluru, Delhi, Mumbai, and Hyderabad, Ola Play presents Alt Balaji with the opportunity to engage with hundreds and thousands of Ola customers. Alt Balaji aims to create 250+ hrs of original content this year for its viewers all over the world.

Alt Balaji CEO Nachiket Pantvaidya said, "Oia is the only ridesharing app in India that links mobility to an unparalleled in-cab experience, providing a great platform for content creators like us with a unique opportunity to reach out to a wide customer base. With an average ride time of 45 minutes or more, travellers are usually deprived of options. But through Ola's unique connected experience for travellers, Ola Play users can now access an assortment of Alt Balaji's shows from multiple genres, and beat traffic woes. All new shows will be available on Play, and for more content, users can download the Alt Balaji app through Ola's free in-cab Wi-Fi connectivity. We look forward to our continued association with Ola Play to create the best possible experience for Ola customers."

Ola Play Head and senior director Ankit Jain said, "Content partnerships such as Alt Balaji play a huge role in enhancing the unique customer experience that 0/a Play as a pioneering innovation has to offer. The strategic tie-up aims to provide fresh and exclusive content to our customers who can control the entire experience and engage with the content. With partnerships such as these, Ola is well on its way to transform the consumer's ride experience, building an experience that is intelligent, contextual, and unique.?

Alt Balaji was launched on 16 April 2017 with five original shows and the app will unveil shows every fortnight for its viewers to binge watch. The platform recently launched The Test Case' directed by Nagesh Kukunoor starring Nimrat Kaur as the first female officer in a combat role. The content has been created by some of the best talent in the Indian entertainment industry, including critically acclaimed directors and actors.

The illustrious list of artistes also comprises Juhi Chawla,Rajkumar Rao, Hansal Mehta,Sakshi Tanwar,Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and many more. Alt Balaji now has the widest payment options amongst SVOD on services in India.

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