iWorld

CleverTap and SonyLIV partner to improve user experience with video push notifications

SonyLIV becomes the first OTT player in India to leverage this feature

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/19/clever.jpg?itok=hV6rMRNz

MUMBAI: CleverTap, a leading mobile marketing platform, today announced that SonyLIV, one of India’s leading premium OTT platform is leveraging its technology to bring the power of rich media to its push notifications, making them a first mover in the OTT space. SonyLIV’s latest update will allow users to view video previews in push notifications, even on a locked screen. With deep linking that directs them to the appropriate content, SonyLIV aims to provide users with a seamless video viewing experience. The results have been exciting so far, with 3x higher click-through rates (CTR), increased session durations and higher than average view times.

By leveraging CleverTap’s industry-first Psychographic Segmentation feature, SonyLIV is able to process millions of data points across its entire user base to determine predominant interests of the audience. SonyLIV establishes an effective match between the videos on the platform and each user’s preferences by determining the users’ propensity or affinity towards a specific category over others. Thus, each user receives contextual and relevant videos.

With CleverTap, SonyLIV gains user-level insights based on past and real-time in-app behaviour. Using hyper-personalized, timely user engagement campaigns, SonyLIV is able to update users on the latest content added, inform them of live events, encourage paid subscriptions, and win back dormant users.

Uday Sodhi, Head - Digital Business, Sony Pictures Network India, stated, “SonyLIV is a pioneer in the OTT space and was the first VOD platform to be launched in India. At SonyLIV, we have been pushing the boundaries in the OTT space. Being able to promote the most relevant content at the right time to the right user, through video, is something we are excited about. With the rise in the use of iPhones and the ability to use rich media, we can make push notifications more intuitive, and each campaign more compelling to the end user. This will help us effectively engage our users, and deliver the best possible customer experience.”

Sunil Thomas, CEO of CleverTap, said, “As OTT changes media consumption patterns from prime time to anytime, context and relevance is critical. We’re excited to work with SonyLIV on their innovation roadmap to help them make content more accessible and relevant. With Psychographic Segmentation, some customers have seen conversions up to 5x higher versus sending non-contextual messages. With smart use of data-science and machine learning, we feel confident that SonyLIV can effectively create highly personalized, incredible experiences for customers.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/kubrra.jpg?itok=LQ-03-af
Kubrra Sait to host an interactive Bollywood quiz show on Facebook

Internet's latest sensation, Kubbra Sait is all set to host Jhacaaash, an interactive Bollywood quiz show on Facebook Live.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/zee5_0.jpg?itok=We4es3Mn
Vodafone Idea & Zee Entertainment add a new dimension to content partnership

Vodafone Idea Limited, India's leading telecom operatorandZee Entertainment Enterprises Limited (ZEEL) announced a strategic partnership today for ZEE5 – the fastest growing OTT platform in the country.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/netflix.jpg?itok=spli8FRR
Netflix announces the date and releases the trailer for its new Marathi film, 15 August

After receiving a hugely positive response on its first regional title Firebrand, Netflix today launched the trailer of its upcoming licensed original Marathi film, 15 August.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/zee5.jpg?itok=LGvb1Anl
ZEE5 and Nestaway partner for an exclusive offer

ZEE5, India’s fastest growing OTT platform, and Nestaway Technologies, India's largest managed home rental network, announced their partnership to offer a bespoke gift of ZEE5 premium subscription to Nestaway Assure customers.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Darshan_Bhatt.jpg?itok=TjrpmxlY
The digital content boom - trends in 2019

When is the last time you followed a full show on TV? With the advent of digital streaming platforms, it’s something that is hard to recall for most people. There was a time when having access to digital content in itself was exciting. But in this user-driven world and the dynamics that come with...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Amazon_Prime-Video_0.jpg?itok=ydMAMybL
Amazon Prime Video is India's most-viewed OTT platform in February

Amid a large number of OTT platforms, Amazon Prime Video was the most-viewed one in India for the period between 12 February and 3 March. A survey done by market research and analysis company Velocity MR has revealed the high popularity of the international player, which is leaving no stone...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/15/facebook.jpg?itok=QPlhAq-p
Facebook chief product officer Chris Cox, WhatsApp head Chris Daniels step down

Social media giant Facebook has announced the departure of two high profile executives.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/15/idea.jpg?itok=7K1y2i0Q
Idea offers one year of amazon prime with nirvana postpaid plans

Amazon and Vodafone Idea announced today that all Idea Nirvana postpaid customers are eligible to receive a year of Amazon Prime (worth INR 999) at no additional cost – providing customers the best in entertainment and shopping: Prime Video, Prime Music, Prime Reading and unlimited free, fast...

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/15/sony.jpg?itok=RdixLKof
SonyLIV brings the craziest road trip of the year

The craziest road trip of the year is here! Sumeet Vyas, Maanvi Gagroo and Amol Parashar unveiled the trailer of Tripling season 2 today in Mumbai.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories