iWorld

CleverTap and SonyLIV partner to improve user experience with video push notifications

SonyLIV becomes the first OTT player in India to leverage this feature

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/19/clever.jpg?itok=hV6rMRNz

MUMBAI: CleverTap, a leading mobile marketing platform, today announced that SonyLIV, one of India’s leading premium OTT platform is leveraging its technology to bring the power of rich media to its push notifications, making them a first mover in the OTT space. SonyLIV’s latest update will allow users to view video previews in push notifications, even on a locked screen. With deep linking that directs them to the appropriate content, SonyLIV aims to provide users with a seamless video viewing experience. The results have been exciting so far, with 3x higher click-through rates (CTR), increased session durations and higher than average view times.

By leveraging CleverTap’s industry-first Psychographic Segmentation feature, SonyLIV is able to process millions of data points across its entire user base to determine predominant interests of the audience. SonyLIV establishes an effective match between the videos on the platform and each user’s preferences by determining the users’ propensity or affinity towards a specific category over others. Thus, each user receives contextual and relevant videos.

With CleverTap, SonyLIV gains user-level insights based on past and real-time in-app behaviour. Using hyper-personalized, timely user engagement campaigns, SonyLIV is able to update users on the latest content added, inform them of live events, encourage paid subscriptions, and win back dormant users.

Uday Sodhi, Head - Digital Business, Sony Pictures Network India, stated, “SonyLIV is a pioneer in the OTT space and was the first VOD platform to be launched in India. At SonyLIV, we have been pushing the boundaries in the OTT space. Being able to promote the most relevant content at the right time to the right user, through video, is something we are excited about. With the rise in the use of iPhones and the ability to use rich media, we can make push notifications more intuitive, and each campaign more compelling to the end user. This will help us effectively engage our users, and deliver the best possible customer experience.”

Sunil Thomas, CEO of CleverTap, said, “As OTT changes media consumption patterns from prime time to anytime, context and relevance is critical. We’re excited to work with SonyLIV on their innovation roadmap to help them make content more accessible and relevant. With Psychographic Segmentation, some customers have seen conversions up to 5x higher versus sending non-contextual messages. With smart use of data-science and machine learning, we feel confident that SonyLIV can effectively create highly personalized, incredible experiences for customers.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/amazon.jpg?itok=iGBubUbg
Amazon Prime Music introduces innovative Hands Free Feature to enjoy music using voice on its mobile app

Amazon Prime Music further deepens its focus on innovative voice features with the introduction of Hands Free feature that enables listeners an effortless, lean-back music listening experience on their Amazon Prime Music mobile app.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/zee5_0.jpg?itok=fW0EZPct
ZEE5 maintains momentum with 56.3 mn MAU in third quarter

Media conglomerate Zee Entertainment Enterprises Limited (ZEEL) on Tuesday published its third quarter financial results with its OTT ZEE5 demonstrating continued growth.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/amazon.jpg?itok=U2dl6g2r
Amazon Prime Video drops the full title track of upcoming Prime Original Series Four More Shots Please!

There’s a new anthem for friendship and female bonding in town and Four More Shots Please! is the clarion call! Amazon Prime Video, today dropped the entire title track of Four More Shots Please! Releasing shortly after the no-holds-barred trailer, this title track reinforces the theme of the show...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/zee5.jpg?itok=GhFSBX4Y
ZEE5 bridges boundaries to #ShareTheLove with Pakistan, Bangladesh

Three months after its soft launch across 190+ countries, digital entertainment platform ZEE5 is now zooming in on specific priority markets.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/star.jpg?itok=LxpWFf1D
Star India's ambitious foray into content with Hotstar Specials

Star India, the nation’s storyteller and its most innovative content company across TV, Films & Sports, is ready with its next big leap in content on the back of its OTT, Hotstar.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/netflix.jpg?itok=tAHRNC--
CRITICALLY ACCLAIMED FILM SONI TO RELEASE ON NETFLIX ON JANUARY 18, 2019

Ivan Ayr’s directorial debut, Soni, a crime drama chronicling the life of two policewomen is set to get its digital release on Netflix.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/12/kk.jpg?itok=mAtfFw_Q
Hotstar pulls down Hardik Pandya, KL Rahul's 'Koffee with Karan' episode

MUMBAI: Koffee with Karan season 6’s latest episode, which featured Indian cricketers Hardik Pandya and KL Rahul was the most talked about episode on social media. The duo has not just been criticised on social media but has also displeased the Board of Cricket Control in India (BCCI) by making...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/11/amazon.jpg?itok=47YebL44
Amazon.in announces Amazon Great Indian Sale

The ‘Amazon Great Indian Sale’ is back offering big savings from January 20 to 23, 2019! Prime members get 12 hours exclusive early access starting 12 noon on January 19, 2019.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/11/key.gif?itok=GWfqfuYs
Amazon Prime Video unveils trailer of 'Four More Shots Please'

Amazon Prime Video is all ready to expand the Indian original content library at the beginning of the year only. Adding more spice to the existing library, the international OTT player is ready to launch a new series Four More Shots Please. The trailer of the 10-part series, which will start...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories