"We are targeting the 1.5 m Indians in mainland Europe" - bubbles Media CEO Arnold C. Kulbatzki

Launched in August 2016, the satellite-to-OTT platform TV services of bobbles.tv is aimed at expats of Asian, Latin American and African origins based in Europe. Supported by MX1, Bobbles can also be enjoyed via OTT for online viewing, via connected TV or mobile devices. bobbles.tv is a product of Hamburg-based privately held bubbles Media GmbH, a new pay TV provider specialising in TV offerings for international target groups.

With diverse experience in the media and telecom sectors spread over 20 years, Arnold C. Kulbatzki is the founding partner and CEO of bubbles Media GmbH. Prior to establishing bubbles media GmbH in January 2016, he was the CEO of a2b media (2004-2015), a management consulting firm with extensive expertise in customer experience management, digital transformation, paid content and OTT audio-video services. In an interaction with Indiantelevision.com, Kulbatzki spells out his company’s plans and explains why the services offered are unique. Excerpts from the interview:

Can you please tell us about Bobbles TV?

Bobbles delivers multiple packages of TV channels from around the globe. We aim to reach the 15 million people originating from Asia, Latin America and Africa, but currently living and working in Europe. The service can be received throughout Europe via satellite and online. Bobbles went live in August 2016 initially with programming offers for Chinese, Indonesian, Indian and Korean communities. Our most recent launch was our new package of India’s best and most popular TV channels.

Why did you  launch a service for expats in Europe?

I’ve travelled a lot during my career and I’m familiar with the feeling of being abroad, but wanting to know what’s going on at home. Moreover, my personal circle of friends includes many expats who’ve chosen to relocate to Europe. They’ve come from India, Korea, China and elsewhere. One thing they have in common is their desire to retain links with home, even to watch their favourite TV channels from their native countries.

My Bobbles media partners and I imagined there must be a way to create a business built around delivering multiple packages of programming to the many people from all around the world who have chosen to call Europe home. When our research revealed there are over 15 million people originally from Asia, Latin America and Africa but living in Europe, we knew that these volumes meant such a service would truly delight a huge number of people. We also knew we had a great business opportunity.

Can you please tell us about your new Indian package?

We launched our bobbles.tv India package in early 2017 with 15 channels of entertainment in Hindi and English, including Bollywood blockbuster-packed B4U Movies, B4U Music, StarGOLD, Sony MAX and ZOOM. Viewers can also watch India’s most popular news services like NDTV 24x7, Times Now and Aaj Tak. Viacom18’s Colors, StarPlus, NDTV Good Times, NDTV Spice, Sony Entertainment Television (SET), Sony SAB, Life OK and  Rishtey Europe show general entertainment, comedy, drama, lifestyle, reality TV and made-for-TV movies.

With 13 channels, Bobbles is Europe’s largest and lowest-priced satellite TV package. It‘s avaialble via ASTRA satellite for pan-European viewing. Additionally, 14 popular channels in Hindi and English can be received via OTT, available live and via seven-day catch-up with more channels on the way. No other broadcaster awywhere offers DTH and OTT services this way. Also, for many of our broadcaster patners, this is their first foray in Europe. So we know we are offering something truly unique to viewers.

What's the pricing for the packages?

Subscribing is easy and affordable – this really sets us apart from competitors. It’s simply a flat monthly fee of €23.95 (1 USD= 0.90 Euro) on satellite and €12.95 online. What’s more, our viewers do not need a contract. With a potential audience of 1.5 million Indian expats living in mainland Europe, we are excited to deliver this pioneering and low-priced new service to this community.

How many subscribers are you aiming to attract in year one?

We haven’t set any specific subscriber or revenue targets. This is because we are launching the package of services in a roadmap of well-planned launches. It will take a certain amount of time. Only after a critical mass is reached for active and live services, we will be able to assess the overall figures for the business. Additionally, we don‘t critically need to set year-one targets, thanks to our operational efficiency and, in particular, the efficiency of our satellite-and-OTT distribution strategy.

Are you well-funded? Who's investing in the venture?

We are privately-funded.

What is your revenue model? Will it be purely subscription-based or are you also looking at advertising revenue?

In addition to subscription revenue from consumers, there are additional monetisation opportunities going forward, including video-on-demand and B2B offerings for businesses for the worldwide hospitality sector, for example. As soon as our subscriber base reaches a critical mass, we can offer a great and a unique business opportunity for advertisers.

Latest Reads

Netflix Traffic Growing Rapidly after New Subscription Announcement , SEMrush Study revelas

MUMBAI: SEMrush, the online visibility management and content marketing SaaS Platform, recently conducted data analysis on three most trending media services in India – Netflix, Amazon Prime, and Tata Sky. The case study revealed amazingly interesting facts regarding the growth of traffic from...

iWorld Over The Top Services
From novels to personal screen – these book adaptations on Hotstar Premium are a must watch

MUMBAI: While some people find joy in turning pages and letting imagination take over, others simply prefer enjoying the celluloid version of the same story. As the constants debate of ‘which is better’ continues, here’s a look at some TV shows based on books that you can enjoy right away on...

iWorld Over The Top Services
Digital segment projected to reach Rs 386 billion by FY22: KPMG

The digital segment of the India media and entertainment industry is projected to reach Rs 386 billion by FY22 from Rs 173 billion in FY19. The burgeoning sector is set to overtake print media and be behind TV within the same period, according to India’s Digital Future, a report by KPMG. By FY24,...

iWorld Over The Top Services
ZEE5 Global partners with EUROSTAR Group in Middle East to roll out offline subscriptions

Dubai, UAE, 19 August 2019: In yet another key announcement for the Middle East region, Global digital entertainment platform ZEE5, today announced its partnership with UAE based digital retail giant, the EUROSTAR Group This strategic partnership will enable people across the GCC countries to...

iWorld Over The Top Services
Broadband subscriber growth improved in Jun-19

Telecom Regulatory Authority of India (TRAI) data for the month ended 30 June 2019 (Jun-19, month or period under review) reveals that broadband subscriber additions have improved. Jun-19 recorded the second-highest number of subscriber additions in a month in the calendar year (CY 19) until 30...

iWorld Broadband
Jio Fiber impact on multiplex business to be limited, will boost OTT

After revolutionising the mobile data use in the country, telecom giant Jio is now ready to turn around the fortune for the broadband sector in India. Jio Fiber is not only merely providing high-speed internet connection but it is bundling a number of offers and features like access to premium OTT...

iWorld Broadband
Nikon creates personalized #NikonInstaBadge for its user community

Mumbai : Amalgamating the brand philosophy of ‘Trustworthiness and Creativity’ with the event of World Photography Day, Nikon, a leading brand name in the photography industry, created a first-of-its-kind engagement campaign the platform feature on Instagram. The activity named #NikonInstaBadge...

iWorld Social Media
Vodafone Idea CEO Balesh Sharma resigns, Ravinder Takkar to take over

 The Board of Vodafone Idea Limited today announced that it has accepted Balesh Sharma’s request for personal reasons to step down as CEO of Vodafone Idea. Balesh will be taking up a new role with Vodafone Group, which will be announced in due course. Ravinder Takkar, currently Vodafone Group’s...

iWorld Telecom
Paani Ki Samasya by Bhuvan Bam is trending on #1

India’s youth icon Bhuvan Bam doesn’t shy away from talking on important subjects and his latest video is proof. Right after his social media break to be with family and take a step back from the internet, Bhuvan posted his video ‘Paani Ki Samasya’ that covers the scarcity of water in our nation...

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories