iWorld

"We are targeting the 1.5 m Indians in mainland Europe" - bubbles Media CEO Arnold C. Kulbatzki

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/05/29/Arnold_C_Kulbatzki_0.jpg?itok=4oh0VER9

Launched in August 2016, the satellite-to-OTT platform TV services of bobbles.tv is aimed at expats of Asian, Latin American and African origins based in Europe. Supported by MX1, Bobbles can also be enjoyed via OTT for online viewing, via connected TV or mobile devices. bobbles.tv is a product of Hamburg-based privately held bubbles Media GmbH, a new pay TV provider specialising in TV offerings for international target groups.

With diverse experience in the media and telecom sectors spread over 20 years, Arnold C. Kulbatzki is the founding partner and CEO of bubbles Media GmbH. Prior to establishing bubbles media GmbH in January 2016, he was the CEO of a2b media (2004-2015), a management consulting firm with extensive expertise in customer experience management, digital transformation, paid content and OTT audio-video services. In an interaction with Indiantelevision.com, Kulbatzki spells out his company’s plans and explains why the services offered are unique. Excerpts from the interview:

Can you please tell us about Bobbles TV?

Bobbles delivers multiple packages of TV channels from around the globe. We aim to reach the 15 million people originating from Asia, Latin America and Africa, but currently living and working in Europe. The service can be received throughout Europe via satellite and online. Bobbles went live in August 2016 initially with programming offers for Chinese, Indonesian, Indian and Korean communities. Our most recent launch was our new package of India’s best and most popular TV channels.

Why did you  launch a service for expats in Europe?

I’ve travelled a lot during my career and I’m familiar with the feeling of being abroad, but wanting to know what’s going on at home. Moreover, my personal circle of friends includes many expats who’ve chosen to relocate to Europe. They’ve come from India, Korea, China and elsewhere. One thing they have in common is their desire to retain links with home, even to watch their favourite TV channels from their native countries.

My Bobbles media partners and I imagined there must be a way to create a business built around delivering multiple packages of programming to the many people from all around the world who have chosen to call Europe home. When our research revealed there are over 15 million people originally from Asia, Latin America and Africa but living in Europe, we knew that these volumes meant such a service would truly delight a huge number of people. We also knew we had a great business opportunity.

Can you please tell us about your new Indian package?

We launched our bobbles.tv India package in early 2017 with 15 channels of entertainment in Hindi and English, including Bollywood blockbuster-packed B4U Movies, B4U Music, StarGOLD, Sony MAX and ZOOM. Viewers can also watch India’s most popular news services like NDTV 24x7, Times Now and Aaj Tak. Viacom18’s Colors, StarPlus, NDTV Good Times, NDTV Spice, Sony Entertainment Television (SET), Sony SAB, Life OK and  Rishtey Europe show general entertainment, comedy, drama, lifestyle, reality TV and made-for-TV movies.

With 13 channels, Bobbles is Europe’s largest and lowest-priced satellite TV package. It‘s avaialble via ASTRA satellite for pan-European viewing. Additionally, 14 popular channels in Hindi and English can be received via OTT, available live and via seven-day catch-up with more channels on the way. No other broadcaster awywhere offers DTH and OTT services this way. Also, for many of our broadcaster patners, this is their first foray in Europe. So we know we are offering something truly unique to viewers.

What's the pricing for the packages?

Subscribing is easy and affordable – this really sets us apart from competitors. It’s simply a flat monthly fee of €23.95 (1 USD= 0.90 Euro) on satellite and €12.95 online. What’s more, our viewers do not need a contract. With a potential audience of 1.5 million Indian expats living in mainland Europe, we are excited to deliver this pioneering and low-priced new service to this community.

How many subscribers are you aiming to attract in year one?

We haven’t set any specific subscriber or revenue targets. This is because we are launching the package of services in a roadmap of well-planned launches. It will take a certain amount of time. Only after a critical mass is reached for active and live services, we will be able to assess the overall figures for the business. Additionally, we don‘t critically need to set year-one targets, thanks to our operational efficiency and, in particular, the efficiency of our satellite-and-OTT distribution strategy.

Are you well-funded? Who's investing in the venture?

We are privately-funded.

What is your revenue model? Will it be purely subscription-based or are you also looking at advertising revenue?

In addition to subscription revenue from consumers, there are additional monetisation opportunities going forward, including video-on-demand and B2B offerings for businesses for the worldwide hospitality sector, for example. As soon as our subscriber base reaches a critical mass, we can offer a great and a unique business opportunity for advertisers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/rahat.jpg?itok=v3ZW9oAb
Rahat Fateh Ali Khan's latest 'Yeh Zindagi' available exclusively on Idea Music

Idea Music, the one-stop entertainment destination for all music lovers, from one of the leading telecom operators, Idea Cellular, has come out with a musical bonanza for all its listeners.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/susan.jpg?itok=K9ys1phH
YouTube’s premium ad-free service Red to hit 100 new countries

YouTube is all set to expand its premium subscription service YouTube Red to as many as 100 countries, according to YouTube chief executive Susan Wojcicki. The target countries haven’t yet been decided.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/alt.jpg?itok=EDAzilYc
Ace filmmaker Subhash Kapoor signed by ALTBalaji for its next #ALTBalajiOriginal

Since its launch in April, ALTBalaji has more than 15 million mobile downloads. The ad free, subscription-based platform is available in over 90 countries and offers original content in various Indian regional languages, making it India’s largest repository for original and exclusive digital...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/rev_0.jpg?itok=CTPnvdlA
RevStart launches #SheStarts@RevStart, highlighting its commitment to women entrepreneurship

To help aspiring women entrepreneurs navigate the world of start-ups, RevStart, a leading co-working and incubation centre, has launched #SheStarts@RevStart, a series of mentorship events where entrepreneurs have the opportunity of one-on-one sessions with leading women evangelists. The first...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/zee.jpg?itok=CAzmA3mE
Diverse language content the pivot for ZEE5's growth

MUMBAI: The Zee Group’s much anticipated new digital platform ZEE5 (Z5) has finally launched, a few months down the brand refresh that was given to media behemoth’s entertainment channels. Offering everything from Indian and international original content, movies, TV shows, music, live TV and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/broad_0.jpg?itok=Lu5LOoER
ONE Broadband partners Nokia to power end-to-end network

ONE Broadband, a Hinduja Group company for Telecom Data Services for the home and enterprise segments, has partnered Nokia to address the growing customer demand for high-speed services and capacity by deploying its gigabit passive optical networking (GPON) technology. With this partnership, ONE...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/yuptv_0.jpg?itok=F2D47pqy
YuppTV to exclusively broadcast Hero Nidahas Trophy 2018

Cricket aficionados can catch the fast-paced action and the nerve-wracking excitement of the upcoming tri-nation series, Hero Nidahas Trophy 2018, between Bangladesh, India and Sri Lanka on YuppTV, the world’s leading OTT brand for South Asian content. The T20 matches will be held in Colombo,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/sonyliv.jpg?itok=43VKkDs2
SPI International (FILMBOX) launches 7 thematic channels and VOD Content - Exclusively on SonyLIV Web and App in India

Global media group SPI International (FILMBOX) and Sony Pictures Networks India (SPN) have signed a distribution agreement to launch seven thematic channels from SPI’s worldwide TV portfolio exclusively on SonyLIV. SonyLIV streams are accessible online, on mobile devices (Android and iOS), web and...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/amazon.jpg?itok=16bd5KH2
Amazon Prime Video premieres exclusive series die trying created by top comedian Kenny Sebastian, on Valentine’s Day

Amazon Prime Video brings to its viewers another exciting Prime Exclusive series – Die Trying. Die Trying is a 7 episode series about two struggling musicians, created by well-known comedian, Kenny Sebastian. This show is a collaboration between Amazon Prime Video and OML, who also produced other...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories