Kumar Mangalam Birla charges into content creation, hires TV vet Sameer Nair


MUMBAI: Sameer “Sam” Nair has made it a habit to go where many  a man has gone before and failed. The only difference: he has made what he has been charged with a success.

Now, the former Star TV COO and former Balaji Telefilms group CEO, is headed to the $43 billion Aditya Birla group to revive chairman Kumar Mangalam Birla’s long harboured ambitions to chew away a piece of the fast growing Indian entertainment business through his company Applause Entertainment.

Earlier, attempts by Birla under Applause were abject financial failures, though the company churned out films such as the Amitabh Bachchan-starrer Black and Dev.

The reason: Birla did not have a strong platform 10 years ago, and attempts to create for cinema and television were challenging. However, with the upcoming Idea-Vodafone giant (around 400 million subs when the two merge by 2018) under his belt, he won’t be facing that challenge in his fresh attempt to build the entertainment side of his business. Additionally, he has  Sam who has a track record of turning around struggling entertainment companies.  Finally,  global platforms such as Amazon, Netflix and Hotstar will be another window of opportunity for revived entity.

Thus, Kumar Mangalam has kept aside an initial  investment  war chest of  Rs 2-3 billion this time around.

Sam  and Applause will be focused on creating premium drama series, in multiple genres and languages (Tamil, Hindi and Telugu) in the shorter format with seasons to feed the new emerging audience which is currently gorging on shows such as House of Cards and Game of Thrones. The idea, according to Sam is to work with content producers in the established studio structure to roll out the first batch of shows rather quickly in the next six months. Around 20-30 series  across romance, drama, crime and thriller genres will be delivered over the next 18 months.

Dropping data prices on mobile and increased consumption of video while on the move are factors which will fuel the explosion in content in India going forward, points out Sam.  Content, he says,  has to play catch-up with technology.

Also Read :

ALTBalaji is essentially everything that Balaji on TV is not: Sameer Nair

Just 11% video viewership is on OTT: Akamai's Reddy

Synergy between quality content & branding workable in digital space, feel industry experts

Latest Reads

Apalya appoints Deepa Kulshrestha & Bharat Prem as VPs

Apalya Technologies, a video delivery company, has announced the appointment of Deepa Gupta Kulshrestha as vice president and head of sales and Bharat Prem as vice president of global sales.

iWorld Over The Top Services
Eros Now's OTT content hops on Roku TV & LG Smart TVs

MUMBAI: Eros International has collaborated with TV Roku and webOS-enabled LG Smart TVs to make its OTT content from Eros Now available globally. Eros’ vast library of Bollywood and regional language films, TV shows, and originals will be shown.

iWorld Over The Top Services
Eros Now enters South Africa with Telecel Global

Eros Now has become the first Indian OTT player to enter the South African market through a strategic partnership with telecommunications provider Telecel Global.

iWorld Over The Top Services
Bloomberg Quint launches WhatsApp business news service

Bloomberg Quint has launched a WhatsApp service for decision makers and executives on the go. The service will connect subscribers to Bloomberg Quint’s comprehensive daily coverage of global and domestic business news, market movements and views from the country’s most influential corporate...

iWorld Over The Top Services
Falcon Media to help MSOs gain ground against OTTs

MUMBAI: The dynamics of the over-the-top (OTT) segment in India are about to change. Even as OTT content is replacing people’s desire for TV, Falcon Media House (Falcon) and Media Nucleus are working towards ensuring that cable channels effectively compete with OTT players.

iWorld Over The Top Services
OTT leads over TV on brand discussions among viewers: Study

MUMBAI: A study by the Interactive Advertising Bureau (IAB), a US-based not-for-profit research company, has found that 56 per cent of people who co-view OTT talk about the brands they see while viewing content on TV screens. Co-viewing is the act of watching with others. On TV it is 50 per cent....

iWorld Over The Top Services
BMS & PVR empower you to pick movies that play in theatres

MUMBAI: BookMyShow (BMS) has joined hands with PVR Pictures for Vkaao, a web-platform that enables individuals to choose the films that play in their local cinemas.

iWorld Video On Demand
SportsFix & Accedo tie up for live OTT sports feeds

MUMBAI: Accedo has tied up with SportsFix to deliver dedicated OTT sports live streaming service in the ASEAN region. SportsFix has also selected the Brightcove Live platform to deliver premier live and VOD local sports content across the region.

iWorld Over The Top Services
Punitha Arumugam joins Hotstar as platform evangelist

Hotstar has appointed Punitha Arumugam as platform evangelist, with the mandate to showcase the power of the platform to India’s leading brands.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories