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Artist Aloud Forays Into Original Content beyond Music

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MUMBAI: Artist Aloud, a platform by Hungama that supports and promotes independent music, today announced its foray into original content beyond music. With this, Artist Aloud will now support non-music independent artists as well and help with creating and promoting their content. As a part of the expansion, Artist Aloud will launch its first show – The Ajay Gehi Show. Starring the talented and popular actor, Ajay Gehi, the series will be an anecdotal comedy and feature monologues delivered by him. The show will be available on the Artist Aloud app, Hungama Play and Artist Aloud’s social platforms starting 15th June 2018, with a new episode releasing every Friday.

The first season of the show will consist of 14 episodes with each not exceeding 10 minutes of runtime. Produced by Artist Aloud and written, directed& performed by Ajay Gehi, the acts will be based on relatable situations that Ajay has observed in his day-to-day life. From people’s behavior at airports and the peculiar traits of the selfie generation to the tough process of making decisions and the scenes witnessed at weddings, Ajay Gehi will deliver his jocular take on commonplace scenarios.

Commenting on the foray into non-music content, Hungama Digital Media Entertainment Pvt. Ltd., Vice President, Artist Aloud, Soumini Sridhara Paul said, “Since our launch almost a decade ago, we have endeavored to build a platform that enables independent musicians to get the recognition they deserve. Through the years, Artist Aloud has become synonymous with independent music. With the recent development, we are glad to make Artist Aloud a holistic platform for independent artists across the talent spectrum. Our aim is to provide a stage to gifted artists and help them showcase their talent, whether it is singing, comedy, poetry or anything else. Our new offerings will also enrich the user experience by giving them a wide array of content to explore and consume.”

Commenting on the launch of his show, Ajay Gehi said, “The Ajay Gehi Show is a humorous take on situations that generally go unnoticed in our fast-paced lives. These moments would otherwise provide the much-needed cheer and relief that we need every day. Through the show, I intend to give the audience a break from the monotony of life and give them a reason to laugh while making them think. I am glad that Artist Aloud gave me an opportunity to explore the anecdotal comedy genre. Their unmatched expertise and reach in the digital domain will help in ensuring that the show gets a wide release.”

Artist Aloud will release a new episode of The Ajay Gehi Show every Friday, starting 15th June 2018. Viewers can tune in on the Artist Aloud App, Hungama Play, Artist Aloud’s YouTube channel and Facebook page to watch the show.

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