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Arré to reach larger audiences through SonyLiv platform

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NEW DELHI: Leading multi-media, multi-format digital media brand Arré today announced its partnership with digital entertainment platform SonyLIV from Sony Pictures Networks (SPN) to enable users to watch Arré’s latest web series on its web and mobile platforms.

This partnership will also see Arré’s entire video content library available as a part of SonyLIV’s extensive catalogue in due course.

Arré will benefit from SonyLIV’s massive reach to digital viewers across India. SonyLIV users, on the other hand, will be able to sample all the rich and entertaining current and future content developed by Arré.

Launched earlier this month, Arré’s latest offering titled ‘Official Chukyagiri’ is a five-part slice-of-life fiction dramedy. It is targeted towards the ‘attitudinally millennial’ audience which shows life in the corporate world through h the eyes of an intern, Spandan Chukya. Apart from this series, SonyLIV users can also view shows such as ‘A.I.SHA My Virtual Girlfriend (A.I.SHA)’, ‘I Don’t Watch TV’ and ‘Arré Ho Ja Re-Gender’.

Other content from Arré’s stable, which will be made available under the partnership includes a new comic satire titled ‘Abbas Mastan’ about two movie buffs, as well as non-fiction video originals such as‘Death by Breath’, a documentary on pollution in Delhi (in partnership with the Indian Express Group), and ‘Kashmir’s Lost Children’, a documentary about the violence that children in the Kashmir Valley face. These shows will add on to the already established library of original web-series made by SonyLIV.

SPE Executive Vice-President and Head – Digital Business Uday Sodhi said: “SonyLIV has endeavoured to provide the best and most relevant entertainment options to our viewers, as is being aptly demonstrated by our push for more and more original, user-centric entertainment content. We have been investing a lot on creating original web-series and this partnership with Arré is another step in that direction. We are confident that SonyLIV’s massive viewership in the country will enjoy the diversity of entertaining contentwhich this association heralds. Our aim is to bridge the gap between the digital audience and relevant original quality content creators.”

Arré Co-Founder and CEO Ajay Chacko added: “We are delighted to partner with SonyLIV for ‘Official Chukyagiri’ to begin with, and look forward to hosting other shows from the Arré stable on the platform. Our model is to create highly engaging original content that can be distributed over a wide range of linear and non-linear platforms. SonyLIV’s wide and highly engaged premium audience base is a great fit to provide the reach, distribution and exposure for our shows."

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