iWorld

×

APOS 2019: ZEE5 Global unveils content in 5 international languages

The languages chosen are Malay, Thai, Bahasa, German and Russian.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/25/ZEE5_Global.jpg?itok=6jANqL1a

MUMBAI: The OTT arm of Zee Entertainment Enterprises Ltd (ZEEL) ZEE5 took a giant leap forward to become the first-ever OTT platform to offer Indian content customised for mainstream audiences across markets-at such a large scale. ZEE5 Global announced that it will offer its content now in 17 languages, with the addition of five international languages Malay, Thai, Bahasa, German and Russian, with more languages to come in time.

Commenting on the announcement, Zee International and Z5 Global CEO Amit Goenka said, “With the introduction of these new languages, ZEE5 further accelerates its drive to be a truly global player. As we move forward with our global expansion, we will continue to not only strengthen and expand our content catalogue but also add on new languages as well. This will not only open up the platform to a much wider, mainstream audience but also enable us to quickly expand our partnerships across the globe.”

The announcement was made by Zee5 chief business officer Archana Anand at APOS 2019 (Asia Pacific Video Operators Summit) in Bali, Indonesia during her session on ‘India: OTT drives borderless ambition’.

Underscoring the announcement, Anand also unveiled ZEE5’s campaign ‘Extreme Emotion’ bringing to life the extreme passion, drama and action depicted in Indian entertainment content that makes it so well loved globally. From the over the top, intense drama scenes to the extreme romance, the excessive comedy and the fast-paced fight scenes, the campaign captures the very essence of all that makes Indian entertainment so very larger than life.

Anand said, “India is extremely vibrant and colourful. Here, each emotion is lived and expressed to the fullest, and our movies and stories resonate this vibrancy. The best of these movies and stories are what we bring to you on ZEE5. As storytellers, it is our job to tell great stories and share them with audiences who will enjoy them irrespective of where they are or what language they speak. With our content now also being available in Thai, Bahasa, Malay, Russian and German, we look forward to forging even deeper connects with our audiences in these markets.”

The ‘Extreme Emotion’ campaign unveiling was preceded by a series of teasers that followed the APOS delegates arrival in Bali – from Human Billboards along the scenic route from the airport to hotel inviting people to ‘laugh, cry, scream and cheer but a lot harder than before’, to innovative airport branding, to fabulous thematic goodie bags, to an array of foods with extreme flavours of the Indian palette, all of which culminated in the vibrant unveil video.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/netflix.jpg?itok=vhpNbWR9
Netflix Traffic Growing Rapidly after New Subscription Announcement , SEMrush Study revelas

MUMBAI: SEMrush, the online visibility management and content marketing SaaS Platform, recently conducted data analysis on three most trending media services in India – Netflix, Amazon Prime, and Tata Sky. The case study revealed amazingly interesting facts regarding the growth of traffic from...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/hotstar.jpg?itok=C6AWsALl
From novels to personal screen – these book adaptations on Hotstar Premium are a must watch

MUMBAI: While some people find joy in turning pages and letting imagination take over, others simply prefer enjoying the celluloid version of the same story. As the constants debate of ‘which is better’ continues, here’s a look at some TV shows based on books that you can enjoy right away on...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/mobile-analytics.jpg?itok=zUD0NdtO
Digital segment projected to reach Rs 386 billion by FY22: KPMG

The digital segment of the India media and entertainment industry is projected to reach Rs 386 billion by FY22 from Rs 173 billion in FY19. The burgeoning sector is set to overtake print media and be behind TV within the same period, according to India’s Digital Future, a report by KPMG. By FY24,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/Archana_Anand.jpg?itok=dbnOoswZ
ZEE5 Global partners with EUROSTAR Group in Middle East to roll out offline subscriptions

Dubai, UAE, 19 August 2019: In yet another key announcement for the Middle East region, Global digital entertainment platform ZEE5, today announced its partnership with UAE based digital retail giant, the EUROSTAR Group This strategic partnership will enable people across the GCC countries to...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/Broadband.jpg?itok=rW_RkBf5
Broadband subscriber growth improved in Jun-19

Telecom Regulatory Authority of India (TRAI) data for the month ended 30 June 2019 (Jun-19, month or period under review) reveals that broadband subscriber additions have improved. Jun-19 recorded the second-highest number of subscriber additions in a month in the calendar year (CY 19) until 30...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/gio.jpg?itok=6RBqxOnz
Jio Fiber impact on multiplex business to be limited, will boost OTT

After revolutionising the mobile data use in the country, telecom giant Jio is now ready to turn around the fortune for the broadband sector in India. Jio Fiber is not only merely providing high-speed internet connection but it is bundling a number of offers and features like access to premium OTT...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/nikkon.jpg?itok=-7sD-ltG
Nikon creates personalized #NikonInstaBadge for its user community

Mumbai : Amalgamating the brand philosophy of ‘Trustworthiness and Creativity’ with the event of World Photography Day, Nikon, a leading brand name in the photography industry, created a first-of-its-kind engagement campaign the platform feature on Instagram. The activity named #NikonInstaBadge...

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Ravinder-Takkar.jpg?itok=WJtDd8eN
Vodafone Idea CEO Balesh Sharma resigns, Ravinder Takkar to take over

 The Board of Vodafone Idea Limited today announced that it has accepted Balesh Sharma’s request for personal reasons to step down as CEO of Vodafone Idea. Balesh will be taking up a new role with Vodafone Group, which will be announced in due course. Ravinder Takkar, currently Vodafone Group’s...

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/bhuvan1.jpg?itok=ZQAQbzrj
Paani Ki Samasya by Bhuvan Bam is trending on #1

India’s youth icon Bhuvan Bam doesn’t shy away from talking on important subjects and his latest video is proof. Right after his social media break to be with family and take a step back from the internet, Bhuvan posted his video ‘Paani Ki Samasya’ that covers the scarcity of water in our nation...

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories