iWorld
Amazon Prime Video launches the music album of Prime Original Series, Four More Shots Please!, with music by Mikey McCleary
MUMBAI: Following the launch of two stand-out tracks from Prime Original Series Four More Shots Please!, Amazon Prime Video released the show’s original soundtrack album available exclusively on Prime Music. Composed by Mikey McCleary, the album is an eclectic mix of energetic party numbers, ballads, romantic and soulful tracks that celebrate the perfect friendship of the four imperfect girls in the show, the many moods of the characters and their journey. The album, as much as it is an intrinsic part of the story, can also be enjoyed independently as there’s something for everyone to relate to. The Four More Shots Please! album is exclusively available on Amazon Prime Music till 27th January and will subsequently be available on other music streaming services.
The original soundtrack has been composed by songwriter, composer, performer and producer Mike McCleary, with powerful vocals by singers including Naquita D'Souza, Sharvi Yadav, Saachi Rajadhyaksha, Rachel Varghese, Abbey Fizardo, Medha Sahi and many more. The album also features a ballad on friendship composed and sung by Darshan Raval called Yaara Teri Yaari.
“This album has a wide variety of moods and genres as the songs highlight the ups and downs of the characters and their individual journeys and friendships. Regardless of the situation, each song portraits real women with all their strengths and weaknesses, not clichés or stereotypes. The album features several new indie singers, voices that are unique and add depth to the songs and the characters. I am thrilled to collaborate with Prime Video and Pritish Nandy Communication, to create a full-length album for a long-format series, marking a first for the digital video streaming industry,” – Mikey McCleary, Music Composer, Four More Shots Please!
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
