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Amazon Prime to premier T-Series new films

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MUMBAI: Amazon’s intent is very clear: amass content, which gives it an unassailable advantage for its OTT service Amazon Prime Video India. With a war chest of $5 billion, it can well afford to. Cricket and movies is what it is focusing on.

Earlier this week, it announced that it had been licensed to stream the entire upcoming Dharma Productions film roster on its Prime Video service. And, adding to its content, catalogue Amazon has announced that it has sealed a deal with leading music label and film studio the Bhushan Kumar-owned T-Series.

Under this, Amazon will be the exclusive subscription streaming home for T-Series’ upcoming 17 film strong slate.  On it, feature films like the Anubhav Sinha-directed Tum Bin 2, the Sonakshi Sinha-starrer Noor, Chef, starring Saif Ali Khan, Raabta starring Sushant Singh Rajput and Kriti Sanon, the Hansal Mehta directed, Simran, starring Kangana Ranaut, the Saket Chaudhary directed Hindi Medium, starring Irrfan Khan and Pakistani beauty, Saba Qamar, the Vishal Pandya directed, Wajah Tum Ho, Yaariyan 2, Hate Story 4 and other  future big budget features with top-of-the-line actors and top directors like Abhinay Deo and Luv Ranjan.

A release states that the films will be seen first on Prime Video even before the TV premier.

 “T-Series is one of the leaders in the Indian entertainment industry.  As a result of this partnership, Amazon Prime members will soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release,” said Amazon Video India director & country head Nitesh Kripalani. “We are committed to adding value for Prime members and are excited to give them exclusive access to premium entertainment they will love.  We will continue to add more content in the coming months.”  

Added T-Series chairman & managing director Bhushan Kumar: “T-Series has always strives to be ahead of the curve in the digital content distribution space, and this exclusive alliance for our future under-production films with Amazon is another step in that direction. Subscription services are being well-received by the consumers and hold tremendous potential in India. We hope to see higher traction and growth in this mode of content distribution. This alliance will bring in greater synergies for both, Amazon and  T-Series, and we wish great success to Amazon Prime Video.”

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