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Amazon Prime blends East, West in 'The Remix'

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MUMBAI: Amazon Prime Video wants to hit the right chords with the music lovers of India. Its latest and third Indian original prime show The Remix wants to grab the eye of the music-loving spirit of the nation.  It is a spin-off challenge between DJs and singers to blend Indian and western music beats including regional songs. The Remix will launch as a 10 episode series starting 9 March 2018, with two episodes launching together followed by one every week.

Till now, music reality shows were restricted to the television but this time it will be a digital-only appearance. The show is created and produced by Greymatter Entertainment while T-Series is the music partner. The success of previous showsInside Edge and Breathe gave Amazon the spirit to come up with a new one in a short time.

In the new show, according to Amazon Prime Video India director-content Vijay Subramaniam, popular music will be re-imagined by singers and DJ duos, which has never been attempted in the space of reality. He said, “With The Remix, we’ve taken two things that Indian customers have told us they love – reality TV and Bollywood music and made a unique show that we hope will appeal to the whole family. With the launch of this show, we are set to give 10 dynamic musical duos an opportunity to present their unique talent to a global audience.”

He goes on to say that today is the era of fusion and music was the perfect medium to launch an unscripted original series. “With ambient sound and Indian instruments coming together we feel The Remix as a show will perfectly reflect the blend,” he highlighted.

Amazon will follow the same release format like Breathe. The strategy of releasing Breathe on weekly basis has worked out well with Amazon according to Subramaniam. “The staggered release allows more consumers to come in and engage over a period of time versus binge watch,” he said.

The multimedia marketing campaign will soon commence but Subramaniam believes that since the show is about music, there will be much activity on social media.

The contestants of the show will be judged by popular singer Sunidhi Chauhan, national award winning music composer Amit Trivedi, and king of the DJ console Nucleya, while the element of humor will be added by Karan Tacker as the host of this digital reality series.

The contestants of the show are a mix of singers and DJs. Among the singers, they have Anirudh Bhola, Rashmeet Kaur, Sreerama Chandra, Rupali Jagga, Thomson Andrews, Prakriti Kakar, Akasa Singh, Sonam Topden, Yash Narvekar and Manasi Scott. And, in the talented DJs, they have Megha Kawale, SuReal, Candice Redding, Nawed Khan, NSG, Kiran Kamath, Skip, Rink, Kryll and Akhil Talreja.

The competition features fusions of multiple genres of music from trap mixed with bhangra, to future bass mixed with East Asian sounds, from blues to desi beats and much more. The contestants explore different themes like ambient sounds, retro remixes, live instrumentation, sounds of India, global beats and more in each episode. Over the course of ten episodes, one team will be crowned the winner who will walk away with a booty of Rs 50 lakh.

The Remix is the second original releasing in 2018 after Breathe and Amazon is planning to launch 10 originals in all this year.

Amazon is keen to creep into every aspect of what makes an Indian viewer tick and it is leaving no stone unturned for it.

Also Read :

Amazon strikes the balance between bingeing and episodic with 'Breathe'

2017: The year OTTs went regional in India

Regional OTT content more than just catch-up TV

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