iWorld

Amazon India seasonal sale boosts Prime Video subscribers

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/06/amazon.jpg?itok=NeRR34Pc

Mumbai: Amazon's bet seems to have paid off. In the past few weeks, it has been accumulating original content and striking content licensing deals. Amazon had been firming up its content strategy by tying up with several Bollywood production houses for original TV shows and films while it was gearing up for its Prime Video service launch in India. Among the few notable deals it has made were with Dharma Productions and T-Series. Amazon Prime Video, the paid subscription service of Amazon India, yesterday emerged as the highest selling product for the e-tailer.

Amazon's five-day festive season sale period ended on Wednesday, and one out every three units sold was membership of Prime Videos, Amazon India country manager, Amit Agarwal, told FE. The e-tailer moreover claims to have sold more than 5 million units over a period of five days. The paid subscribers of Amazon Prime will be default users of the video streaming service called Prime Videos.

After the entry of global video over-the-top (OTT) player like Netflix in India early this year, Amazon is the second large player to announce the launch of its video streaming service in India. Amazon India is presently selling the membership at a 50 per cent discounted rate of Rs 499 for a year.

“Despite a slump in the market, Amazon India has been growing at a rate of 150% over the the last three years. This sale was three times bigger and 30 times bigger than last Diwali,” said Agarwal. Mobile, fashion and lifestyle and Fast Moving Consumer Goods (FMCG) were the other top selling categories on the platform during the sale period.

The e-tailers claim that mobile saw a five times jump in number of orders placed apart from television which grew by 25 times. While large appliances saw a seven times growth in terms of sale.

According to Agarwal, the platform saw a five times growth in the number of new customers who came online to shop, compared to last year. Tier 2 and smaller towns contributed to 70% of the orders. Agarwal added that during the festive season sale period, Amazon continued to witness high traffic both on the website as well as on its mobile app. “80% of the traffic came through mobile. In fact, the app recorded seven time growth in direct traffic,” he explained.

Amazon has also signed deals with Excel Entertainment to create original TV shows for the platform and with Vishesh Films for its film catalogue. Given the backdrop of competition in the OTT space, Amazon is also reportedly participating in the IPL tender with a keen interest to bid for the digital rights.

As a result of the partnerships with T-Series, Amazon Prime members would soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release, said Amazon Video India director and country head Nitesh Kripalani.

Amazon CEO Jeff Bezos had announced that the company would be investing an additional $3 billion in India, taking the total investment to more than $5 billion. It reportedly plans to invest around $300 million in producing original content for India. Amazon had launched its Prime subscription service in India in July.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/alt.jpg?itok=LHRj-Sj0
ALTBalaji to launch its first Tamil show 'Maya Thirrai'

ALTBalaji has announced the release of its first Tamil show- Maya Thirrai, with its 16 episodes available on ALTBalaji platform. To mark ALTBalaji’s entry into Tamil regional entertainment space, Ekta Kapoor brought together distinguished team of director Kaushik Narasimhan and producer Kutty...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Sunil%20Lulla%20Eros_0.jpg?itok=RifqFLMB
Eros profit grows despite lesser releases, demonetization

BENGALURU: The Sunil Lulla led Eros International Media Limited (Eros) reported 7.9 percent growth of consolidated profit after tax attributable (PAT) to Eros shareholders for the year ended 31 March 2017 (FY-17, current year, fiscal) despite releasing lesser films and demonetisation as compared to...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/RS%20Sharma-800x800.jpg?itok=oJoKtG0s
Telcos can't discriminate tariffs in same category

MUMBAI: Telecom regulator TRAI has directed telecom operators to stop providing discriminatory tariffs to the subscribers of the same category and report all plans to the sector watchdog within seven days of their launch. The decision, signed by KaushaI Kishore, advisor (F&EA), comes soon after...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/sameer-nair-800X800.jpg?itok=I3q6fOtN
ALT Balaji & the Balaji Telefilms story, courtesy Sameer Nair

MUMBAI: The ALT key on computer keyboards is quite a crucial one. As is recently launched OTT/SVOD service ALT Balaji for content producer Balaji Telefilms Ltd (BTL). CEO and broadcast veteran Sameer Nair is quite sanguine that the app is well on course to hit breakeven point as planned, but...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/amazon.jpg?itok=_TzYHpwY
Amazon Prime Video to entertain kids with new shows and seasons

A summer blockbuster line up of four brand new shows and seasons named named ‘Atchoo’, ‘ Munki and Trunk’ and ‘Zak Storm’, in addition to ‘Astro Forice’ which has megastar Amitabh Bachchan in an animated superhero avatar are to commence on Amazon Prime Video this summer.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/alt.jpg?itok=1LgwBOOb
Axis Capital appointed as banker for ALT Digital Media

The Ekta Kapoor led Balaji Telefilms Limited (BTL) has announced Axis Capital as the banker for investments into its digital business ALTBalaji thru BTL’s wholly owned subsidiary ALT Digital Media Entertainment Limited.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/Tanay%20Desai%20and%20Vinay%20Pilla.jpg?itok=8jVOL9dt
Dekkho makes big-screen debut with Amazon fire TV stick

MUMBAI: The online video streaming Dekkho has partnered with Amazon to make its big-screen debut and provide its content on Amazon Fire TV Stick. Dekkho will be one of the featured apps on the streaming device, allowing users to access its entire content library of movies and videos across genres...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/go-news.jpg?itok=aQquzezA
GoNews becomes NBA India’s first digital member

NEW DELHI: One of India’s youngest digital news channel GoNews has become the first digital member of News Broadcasters Association (NBA) of India, which has been under pressure in recent times with organization members accusing each of alleged malpractices and a new news channel boss dubbing it a...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/act.jpg?itok=KXa3kBcy
ACT leads in wired subs adds, Jiojuggernaut marches on

Atria Convergence Technologies Pvt. Ltd (ACT) leads in wired broadband internet subscribers additions in calendar year 2017 (CY-17) until 31 March 2017 (Mar-17) as per data released by the Telecom Regulatory Authority of India (TRAI).

iWorld Broadband

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories