iWorld

ALTBalaji to stream content to millions through Amazon Cloudfront

MUMBAI: Balaji Telefilms’ video streaming service ALTBalaji has partnered with Amazon Internet Services to use Amazon Cloudfront, a global content delivery network (CDN) service. ALTBalaji will have access to multi-petabytes of bandwidth in preparation of the launch of the ALTBalaji service in mid-April 2017.

“We have built our platform to serve Indians globally and wanted a service provider who could support us efficiently across all geographies. We use Xstream Mediamaker as our backend OVP and video delivery is entirely hosted by and built on Amazon Web Services (AWS), which already serves numerous global OTT platforms with over hundreds of millions of streams. Thanks to AWS, our platform setup is capable of handling high volumes of traffic and media content per week, and at the same time stream content to millions of our customers every day through Amazon Cloudfront,” said ALT Digital Media Entertainment COO Sunil Nair.

“Currently, all ALTBalaji distribution partnerships that use the content syndication system, payment partners and wallets available on ALTBalaji, including other middleware infrastructure, run on AWS. We use Amazon Redshift for our data warehouse, which allows for analysis of all the customer interactions to arrive at actionable inferences. We have found Amazon Web Services to be a very reliable and responsive service provider at a time when we prepare to take ALTBalaji global,” added ALT Digital Media Entertainment head of product Ashish Bhansali.

ALTBalaji leverages a vast range of tools offered by AWS to empower its video streaming platform. The anticipated interest in the video streaming platform and the original, premium and exclusive shows has prompted Balaji Telefilms to invest significantly in the latest cutting edge technology and infrastructure to ensure it provides a world class service to its global customer base.

“Increasingly, various businesses around the world are deploying their critical workloads on AWS and going all-in so they can refocus on serving their customers best,” added Amazon Internet Services Private Limited MD Bikram Bedi. “We’re truly excited for ALTBalaji’s adoption of AWS, which will allow them to quickly and easily scale, reduce costs, improve security, and increase agility for even their most critical workloads.”

ALTBalaji app will be launched with six new shows and will be followed with new shows every month for its viewers to binge watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/vodaone.jpg?itok=gBjeiFK4
Vodafone Idea board approves raising Rs 25K crore by rights issue

Vodafone Idea Limited has intimated the stock exchanges that its board of directors has considered and aprroved the offer and issue of fully paid-up and/or partly-paid up

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Sony%20Album%20art.jpg?itok=GRa8oeE8
Amazon Prime Video launches the music album of Prime Original Series, Four More Shots Please!, with music by Mikey McCleary

Following the launch of two stand-out tracks from Prime Original Series Four More Shots Please!, Amazon Prime Video released the show’s original soundtrack album available exclusively on Prime Music.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Hungama-Play.jpg?itok=1c9v8wuL
HungamaPlay announces a stellar line-up of the latest Hollywood blockbusters

Hungama Play, a premium video on demand platform owned by Hungama Digital Media, premiered a slew of the latest Hollywood blockbusters. Beginning with the latest and darkest chapter of The Conjuring Universe, The Nun was premiered on 21st January Hungama Play.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Sundar_Pichai.jpg?itok=ttoHW-Bx
Google promises more transparency in online election ads

Google has vowed to take India specific initiatives aiming at transparency in political advertisements on its platform ahead of general elections in the country. The tech giant will provide details of advertisers as well as money spent on such ads.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/american.jpg?itok=CPzqruF4
Trailer launch of Prime Original series, American Gods S2

We are excited to share with you the trailer for the next season of the Prime Original series, American Gods, which will be coming back to Prime Video on March 11, 2019.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/tantrik.jpg?itok=_R5fwHX4
Q brings eccentricity and oddity to hoichoi with Taranath Tantrik

It’s time to relive the legend through the eyes of a cult director – Q – who is famous for his aesthetically treated content.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/awards.jpg?itok=aK2OEIdT
The premiere edition of the Exhibit Auto Tech Awards is finally here!

Exhibit Magazine, India’s leading supplement on technology, fashion and lifestyle announces the first-ever edition of its much awaited Exhibit Auto Tech Awards.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/zee5.jpg?itok=R_lJjy8_
ZEE5 announces original film veergati this repulic day

ZEE5 has been a forerunner in presenting unique content that challenges one’s beliefs and thoughts. In the past few months

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/yaari.jpg?itok=Ed0l3O7F
Amazon Prime Video launches a brand new song for upcoming Prime Original Series, Four More Shots Please!

Dedicated to timeless friendship, Amazon Prime Video has released the latest single from the album of Prime Original Series Four More Shots Please! Singer extraordinaire and popular heart-throb, Darshan Raval, has lent his voice to the ballad, Yaara Teri Yaari.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories