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ALTBalaji identified local talent for regional language comedy shows, says Manav Sethi

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MUMBAI: ALTBalaji, an OTT platform for original and exclusive shows, has launched regional stand-up comedy in Marathi, Punjabi, Gujarati and more Hindi videos on its digital platform.

The short, snacky and hilarious videos feature famous comic artistes - Bharat Ganeshpure, Sagar Karande, Anirudh Madesia, Suresh Albela, Pratap Faujdar, Amit Khuva and Dharsi Baredia. The entire library offers English subtitles for easy understanding.

ALTBalaji is catering to the diversified needs of a population that speaks multiple language and experience life differently as per their culture. The content offers a slice of life of these cultures, be it anecdotes of a Sardar traveling to Germany, a Gujarati stuck in a bizarre situation in Bengaluru or a Marathi talking about cricket. The comedians add tadka to everyday mundane events and serve them up loaded with the perfect garnish of humour. They leave nothing and no one, from Lucknow to Valentine’s Day to Dhoklas to Rajinikanth! The laughing riot is bound to tickle audience’s funny bone.

ALTBalaji CMO Manav Sethi said, “Based on consumer insight, we understood that the stand-up available to viewers is mostly English or Hindi, neglecting the regional language demand and so we have identified local talents from these regions and got them on board. The highly talented, witty and humorous artistes bring in the flavour of their language and culture on stage; hope the viewers like it.”

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