iWorld

ALTBalaji claims its exclusive content has global reach, regional shows in pipeline

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/04/26/nachiket.jpg?itok=2oVgorl3

MUMBAI: ALTBalaji, the digital platform of Balaji Telefilms which launched on 16th April 2017, now has an audience in over 70 countries with 10 days of the service going live. ALTBalaji was made available globally and the shows have found an audience not just with the South Asian Diaspora but also with regions where Indian entertainment content has been popular.

The countries include US, Canada, Great Britain, Australia, Far East and UAE which have large pockets of Indian communities and places like Suriname, Curaco, Armenia, Ghana, Kyrgystan and Aruba which have PIOs in significant numbers.

ALTBalaji’s launch line up of shows include Karrle Tu Bhi Mohabbat -starring Ram Kapoor and Sakshi Tanwar, in a story of two opposite attracts, DevDD -a show depicting a female Devdas who is wilder than the imagination, Boygiri – a tale about 6 men who refuse to grow up, Bewafaa Sii Wafaa- a show on married couple finding their soulmates after marriage and Romil and Jugal- a passionate tale of Romeo and Juliet with a twist. These original stories have been lapped up by the audiences that have been starved of well-made and interesting stories.

ALT Digital Media Entertainment CEO Nachiket Pantvaidya said - “We have created a platform for original and exclusive Indian content that fills the gap between what Indian TV shows and Western shows have to offer. We are showcasing original and exclusive content in languages like Bengali, Punjabi, Tamil and Gujarati that will appeal to a broad spectrum of South Asian audiences globally and we are happy to discover that even non-Indian audiences subscribed to our shows and are enjoying them.”

ALTBalaji will release new shows every fortnight for its viewers to binge watch. The content is created by some of the best talent of the Indian entertainment industry, including critically acclaimed directors and actors.

The long illustrious list of artistes comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and more.

ALTBalaji’s 250+ hours of original and exclusive content offer a wide range of genres; the package has something for every viewer.

Shows in regional language are also in pipeline for the platform, Maya Thirrai- a Tamil thriller drama will soon be available to viewers. ALTBalaji offers an extensive range of shows in various languages and genres to all age groups and regions, both in India and abroad.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/byomkesh.jpg?itok=Y-zgJKg8
Catch the mystery of Satyakam's murder in Byomkesh on Hoichoi

After a massive success of the inaugural season of the first ever web series on Byomkesh, hoichoi, the Bengali entertainment content platform, announced the launch of its Season 2 today. The 1-hour-long first episode of Byomkesh Season 2 will start streaming on hoichoi globally from Saturday,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/samer_1.jpg?itok=t6yF7ocX
Viu & Nicotex Partner to Launch Adventure Series 'I Can You Can'

Viu announced the launch of its first adventure reality show ‘I Can You Can’ in partnership with Nicotex. The show is produced by BBC, India. With the introduction of this new style of journey-based content, Viu continues to offer fresh and compelling content in a variety of genres.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/discovery.jpg?itok=Sqxv9xYa
Discovery to launch digital channels, ties up with telcos

Discovery Communications India (DCIN) is planning to disrupt the digital space with the launch of bespoke direct-to-consumer and mobile-first channels in February 2018. The new mobile-first channels will focus on four core-interest areas—military, girlist, automotive and food. The first two...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/netflix_0.jpg?itok=eP3fWaVf
Indians binge watch Netflix faster than global average

India saw a massive rise in Netflix binge-watching this year. Here’s a flashback at the most intriguing streaming moments that defined the platform’s viewership in 2017.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/semi.jpg?itok=sqE324qM
Semi-urban connect helps FilterCopy attain top slot on Facebook

MUMBAI: It’s time to pour a nice cup of filter coffee because it’s no small feat to beat a giant like Buzzfeed. According to a report by Vidooly, FilterCopy page ranked top on Facebook with more than 71 million (71,128,760) views in new age entertainment category with 27.4 million (2,743,641)...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/Mukesh-Ambani.jpg?itok=LOJOesz0
RIL to plan IPO for Reliance Jio: Bloomberg

Reliance Industries Ltd (RIL) may launch the initial public offering (IPO) for Reliance Jio by late 2018 or early 2019 to further challenge the collective might of Airtel and the Idea-Vodafone combine, according to a Bloomberg report. Reliance Jio, which hasn’t made a profit since its official...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/yuutube.jpg?itok=rbwv91hH
Health & beauty YouTube's fastest growing vertical in 2017 for India

YouTube remains the top video entertainment hub – with over 225 million Indian smartphone users, using the app every month. India also reached not one, but two major YouTube milestone this year, with 200 channels now crossing the one million subscriber mark and three channels achieving 10 million...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/Manav_Sethi_0.jpg?itok=KqWggyLS
Regional content on ALTBalaji to constitute 15% of show hours

MUMBAI: The year 2017 has witnessed the phenomenal growth of regional languages, such as Tamil, Telugu, Malayalam, Gujarati, Marathi and Bengali, over Hindi and English. OTT players like ALTBalaji, Viu, Amazon, SonyLIV, Voot, Hotstar, Netflix, and YuppTV have taken a deep dive into offering...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/manav.jpg?itok=RDQizBci
Mastiii and PEN tie-up for win-win deal

Mastiii is all set to make a mark in the mobile app industry. The channel will soon expand its digital footprint via an exclusive content association with PEN India and will be available on its latest, Bollywood Times Mobile App, a one-stop destination for entertainment needs starting 9 December...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories