iWorld

ALTBalaji aims to double subscriber base by 2021

The network is aiming to launch 45 to 50 shows in the next two years.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/13/alt.jpg?itok=LWtkRxMR

MUMBAI: Balaji Telefilms' video on demand platform, ALTBalaji has planned to invest up to Rs 500 crore over the next three years with a focus on strengthening its content offerings, according to a report by Brandequity. 

The network is aiming to more than double its subscriber base to over eight million, which excludes Jio customers, by 2021 from 2.8 million at present. 

ALTBalaji CEO Nachiket Pantvaidya said, "We plan to invest Rs 150-170 crore every year, out of which 70 per cent would be invested in strengthening our content offerings. Over the next three years, we plan to invest Rs 450-500 crore."   

The network is aiming to launch 45 to 50 shows in the next two years. 

Pantvaidya added, "About 95 per cent cent of the content on ALTBalaji is original. We are planning to launch 45 to 50 original shows in the next two years. We are investing in good quality content and we aim to reach subscriber base of over eight million by 2021."

ALTBalaji gets 60 per cent of traction from cities outside the top-four metros. The network claims to offer an inventory of 32 shows and over 250 hours of entertainment.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/Apos.jpg?itok=7Hxqp9Rl
APOS 2019: Viu announces 8 Originals, aims to release over 80 titles in 2019

Viu, a leading pan-regional OTT video service from PCCW Media Group, has reaffirmed its commitment to creating content assets with the announcement of a slate of its next eight Viu Original titles in 2019 and its target to release over 80 titles of scripted and non-scripted series this year.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/Eros-now.jpg?itok=0aD7Wy2w
Eros Now announces distribution deal with smart TV manufacturer TCL Electronics

Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, a global Indian entertainment company, announced its partnership with TCL, one of India’s fastest-growing TV brand and the world’s second-largest TV manufacturer.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/hooq.jpg?itok=Q9GKgO-e
HOOQ to localise content for Indian audiences

HOOQ, Southeast Asia’s largest video-on-demand service, today announced that it will be the world’s first OTT service to localise its entire content library using machine learning and automated “smart dub” technology. HOOQ plans to localise English-language content for Indian audiences in Hindi,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/facebook.jpg?itok=DgIQC_ju
Facebook unable to monitor content in all languages

Amid the flood of various new languages, Facebook Inc is struggling to monitor content, according to a Reuters report.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/eros.jpg?itok=nbzMue3I
Eros International’s Andhadhun has grossed Over $43 million in china

Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a Global Indian Entertainment Company, today announced that Andhadhun, an engaging thriller starring Tabu, Ayushmann Khurrana and Radhika Apte, has collected over $43 million since its initial release in China earlier this month.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/jio.jpg?itok=zT49vVZ2
Jio GigaFiber to offer broadband, landline, TV services for Rs 600

The upcoming disruptor in the wired broadband sector, Reliance Jio GigaFiber is expected to enter the market with a combination of broadband, landline, TV services priced at Rs 600 per month.

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/modi.jpg?itok=k0ZLp2iV
EC orders Eros Now to stop streaming Narendra Modi biopic

The Election Commission of India directed Eros Now, that produced a five-part series about India’s PM Narendra Modi-- Modi: Journey of a Common Man, to stop streaming from it on the platform as it could give the political party, BJP, an unjust advantage in the general elections.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/vodafone.jpg?itok=KRlA5JEc
Vodafone Idea and Sonyliv partner to bring premium content to customers

Vodafone Idea Limited (“Vodafone Idea”), one of the leading telecom service provider in India, today announced a partnership with SonyLIV, a premium video on demand service by Sony Pictures Networks India Private Limited, providing multi-screen engagement to users.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/MPS.jpg?itok=rCN1LKjE
MPA analysis: online video revenue to double in APAC between 2019 and 2024, redefining the future of tv

The Asia Pacific online video market will double in size over the next five years, according to analysis released today by Media Partners Asia (MPA), as the explosion of screens and smart devices, driven by mobile broadband connectivity, drives digital growth and scalability across the region.

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories