iWorld

ALT Balaji working with OTT specialists Diagnal and Xstream

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: ALTBalaji, the digital platform from Balalji Telefilms, marks its entry into the world of global OTT entertainment space. Launched with the aim to reach out to individual audiences directly, ALTBalaji provides differentiated content with original shows spanning some 300 hours in the first year itself. This subscription based platform will be commercially available from mid-April 2017.

ALTBalaji is developed, designed, and integrated by OTT specialists - Diagnal; the platform is powered by Xstream?s cloud based video management system, Xstream MediaMaker?. The multiscreen platform is available on iOS, Android, Windows, Roku, AppleTV, and many more operating systems.

Created to provide an alternative to mainstream Indian entertainment & TV content, ALTBalaji brings fresh & interesting stories to audience. Offering unparalleled high quality shows featuring popular artists, acclaimed writers, and award winning directors, the platform fills in the existing void in the entertainment space and provide a real, exciting alternative to regular television based options.

Unlike similar premium Subscription Video on Demand OTT service providers in the market, ALTBalaji allows users to watch select content and previews without requiring an active subscription. Content accessibility provides users with the opportunity to explore service features before choosing a subscription package that suits their content needs and budget. Premium subscribers to the service will have full-access to content and features like parental control and download to watch offline.

Commenting on this association ALT Digital Media Entertainment CEO Nachiket Pantvaidya said, ?Consumers across the world are evolving aided by growing mobile reach; their requirements are becoming niche, rather than one formula fits all and this is where ALTBalaji belongs. We are excited to be associated with Diagnal and Xstream to bring in the best of technology and scalability together. ALTBalaji will offer extensive range of languages and genres to all age group and regions, both in India and abroad.?

ALTBalaji is fully cloud based, using Amazon Web Services and Microsoft Azure to deliver incomparable performance and durability, ensuring high performance video delivery to all subscribers. ALTBalaji?s highlights include:

? A subscription based Video-on-Demand service with original and exclusive premium content at competitive prices to customers
? Pre-subscription access to selective content and previews
? Service across multiply connected devices with a seamless cross device user experience
? Parental control allowing kids to watch kids content while preventing them full access to all content
? Full scale analytics backbone with an inference engine and knowledge data store

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Amazon_India.jpg?itok=YdqHxAe_
Amazon scaling up investment for Indian marketplace biz

E-commerce giant Amazon has invested additional Rs 2,700 crore for its Indian marketplace unit at a time when it continues to battle its local rival Flipkart along with investing about Rs 100 crore for food retail business in India, according to a report from Mint.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/zee5.jpg?itok=lW1J0Csx
ZEE5 presents “Lal Bahadur Shastri’s death – An unfinished story” India’s biggest cover-up

ZEE5, India’s largest and most comprehensive digital entertainment platform for language contentannounce the launch of “Lal Bahadur Shastri's Death - An Unfinished Story

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/hoooq.jpg?itok=lnz1uCy1
What's New on HOOQ

HOOQ, Southeast Asia’s largest video on demand service reveals its content line up for the next three months (August – October). Get ready for an exciting three months filled with fresh blockbusters, classic comedies and same-day as U.S. Telecast series.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/laliga.jpg?itok=eKsOLf20
Laliga lands on facebook in indian subcontinent

In a first-of-a-kind agreement, LaLiga and Facebook today announced that the platform will become the official home for all LaLiga Santander matches in the Indian subcontinent.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/Netflix.jpg?itok=F7K460Rp
Netflix CFO David Wells to quit

After a 14-year stint in the company, Netflix chief financial officer David Wells plans to step down. Since 2010 Wells served as the CFO, at a time when Netflix started to see its growth. However, he will leave after helping the company choose his successor.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/Punit-Goenka.jpg?itok=SUypnvfn
Higher production values of OTT content won't put pressure on TV biz: Punit Goenka

With the growth of OTT market, all the big four broadcasters in India have ramped up their investment in digital ventures. To woo the online viewers, OTT platforms are producing high cost shows especially when it comes to originals. While there have been concerns that higher production values of...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/mx.jpg?itok=iFfUiuvI
MX Player appoints Viraj Jit Singh as Revenue Head

MX Player, the world’s largest local video platform, today announced the appointment of Viraj Jit Singh as its SVP & Head - Revenue .

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/ri.jpg?itok=NAJ7nSZI
RCom replenishes bank guarantees of Rs 774 cr with DoT

Four weeks ahead of telecom tribunal’s deadline, Reliance Communications (RCom) and its subsidiaries have reinstated bank guarantees (BGs) aggregating Rs 774 crore with the Department of Telecommunications (DoT) while the deadline was of 10 September.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/arre.jpg?itok=9_rO1lGA
Matched! The first digital short film collaboration between India and Pakistan, presented by Arré and Teeli, on the occasion of Independence Day

India’s leading digital platform Arré has collaborated with Pakistan’s premier digital entertainment brand Teeli to co-produce, co-write, and co-create the first digital short filmed across Delhi and Karachi, to celebrate Independence Day for India on the 15thof August and for Pakistan, on the 14th...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories