iWorld

Zee beefs up OTT strategy; launches original digital content

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/06/12/Untitled-1.jpg?itok=m9IXghOt

MUMBAI: At a time when multiple companies are putting their might behind pumping up their over-the-top (OTT) offerings like Hotstar, ErosNow, Sony Liv and HOOQ amongst others, Zee Entertainment Enterprises Ltd (Zeel) is not one to sit back. Putting the money where their mouth is, Zee is upping the ante in by launching original digital content for its OTT and digital platforms.

In order to offer content anywhere and at any time, Zeel has got its entire digital ecosystem - Zee Digital Convergence (ZDC) - and its content studio – Essel Vision Productions - to design and introduce an instrumental musical show -#LifeIsMusic.

Starting 15 June, the seven-week series will be available on its OTT platform DittoTV and digital platform www.lifeismusic.in.

Original content (both long and short) has emerged as a new form of storytelling in the digital space as millennials continue to alter their entertainment consumption habits. Banking on this very same learning, Zeel has now got into producing original content for its digital platform. #LifeIsMusic celebrates world music and highlights the true value of musicians who are experts in the instrumental genre.

The multi-platform instrumental reality series will be available for audiences all over the globe and will showcase the value of instrumental music in a holistic manner - across a variety of popular and melodious music genres.

#LifeIsMusic will feature regular upload of unplugged original music compositions every Monday and Friday for a duration of seven weeks. The show has three renowned maestros on its panel - Louiz Banks (the Godfather of Indian Jazz and Grammy Award nominee), Taufiq Qureshi (ace percussionist) and Purbayan Chaterjee (one of the leading young Sitar players of India) mentoring budding professional musicians. Each maestro will form a band of four musicians each of whom specialize in different instruments - like percussions, rhythm guitars, bass guitar, sitar, sarod, flute etc.

The show will be promoted across all the major websites including zeetv.comzeenews.comindia.comdnaindia.combollywoodlife.comdittotv.com amongst others.

Over the past few months, the video on demand (VoD) industry has been witnessing major activity as these platforms have become an extra content delivery arm for major entertainment business houses. While earlier the VoD platforms were used as a source for archival content, the new players are bending the rules. In order to gain eyeballs, the players are not only making original content, but also premiering movies and songs.

Zee Digital Convergence CEO Debashish Ghosh said, “#LifeIsMusic is a clutter-breaking original concept with a goal to inspire passion, unleash creativity and realize dreams in a digital era of free downloads. We are confident that the series will soon become a favourite destination for all music lovers - especially when you want to experience quality music never heard before. This exclusive series aims to engage, educate and entertain the youth about the variety and possibilities that exist with instrumental music. It will reach out to around 50 million viewers, making it a truly global multi-screen phenomenon! The platform also seeks to encourage aspiring musicians to showcase their talent to global audiences - and demonstrate their skill and creativity transparently to global music talent scouts.”

Essel Vision business head Akash Chawla added, “Zee has always set new benchmarks with innovative content across platforms and as its content studio, With today’s evolving online world, producing #LifeIsMusic series is in sync with our aim to design content that empowers talent to achieve their creative visions across all mediums.”    

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/ACT-CEO-Bala-Malladi.jpg?itok=pwQaZK2s
ACT to invest Rs 7 bn in wireline infra, Rs 1 bn for Delhi

Atria Convergence Technologies, India's third largest wired broadband services firm after BSNL (9.80 million subscribers) and Bharti Airtel (2.09 million), plans to invest up to Rs 7 billion this year to expand its presence and infrastructure across India, which will be funded through internal...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/broadband.jpg?itok=wFUQcp0_
Wireless b'band data speed ideas date extended

NEW DELHI: With stakeholders saying that various technical and network issues are involved, the Telecom Regulatory Authority of India has once again extended the last date for views on ensuring transparency and customer awareness regarding data speeds under wireless broadband plans. Stakeholders...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/jio.jpg?itok=Cj6LToTN
Mukesh Ambani offers JioPhone from 15 Aug

At the 40th AGM, Reliance Industries chairman Mukesh Ambani introduced 'India Ka Smartphone' – the JioPhone. It is said to be a 4G-enabled cost-efficient feature phone, which works on voice commands.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Mukesh-ambani-800x800.jpg?itok=2PuwSMuG
Jio to raise Rs 200 bn for next phase of expansion

MUMBAI: Reliance Jio Infocomm (Jio) is planning to raise Rs 200 billion through a rights issue of OCPS (optionally convertible preference shares). Jio will raise the amount through the rights issue of shares to shareholders as Reliance Industries' wholly-owned subsidiary is reading for the next...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Untitled-1.jpg?itok=e81KhwdL
Synergy between quality content & branding workable in digital space, feel industry experts

MUMBAI: Providing young 'jobbers' in India with new, engaging and emotionally-connecting original OTT content that may be closer to their life, family or work situations with or without subtle brand integration would eventually lead to a pay-model (SVoD). And, that seemed to the underlying theme...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/sandeep%20reddy.jpg?itok=Cjlxi6tZ
Just 11% video viewership is on OTT: Akamai's Reddy

Video viewership is growing at about eight and a half hours a month at present, and is expected to double or triple over the next year. However, 89 per cent of video viewership is on YouTube and Facebook, and only 11 per cent is shared among OTT players in India, according to Akamai Technologies...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/alt.jpg?itok=c5gETssx
Reliance Industries buys Balaji Telefilms stake for Rs 4.13 bn

The Board of Directors of Balaji Telefilms Limited, in its meeting held on Thursday, considered and approved an investment by Reliance Industries Limited , one of India’s leading corporates, through a preferential issue of 25.2 million equity shares at Rs 164 each, aggregating to Rs 4.13 billion,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/anil.jpg?itok=53OebPp2
Vidooly ranks BloombergQuint as most popular biz news publisher on FB video

Bloomberg|Quint, a business and financial news company, continues its rapid rise as the leading integrated business news platform in the country. In its June report, digital video analytics provider, Vidooly has rated Bloomberg|Quint as the ninth most popular news brand among new-age news...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/Ranveer_Singh-Colgate_MAX.jpg?itok=YbhnNFkB
YouTube: Ten ads clock 2.3 mn hrs of watch time in Q2 '17, 180 mn Indians watching monthly

MUMBAI: YouTube released the Q2’17 India Ads Leaderboard, a list of the top ads and promoted videos that Indian audiences consumed during the second quarter of the year. These ten ads clocked an astounding 2.3 million hours of watch time, with mobile devices accounting for 82% of the watch time....

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories