iWorld

Viacom18 to launch VOOT VOD service in April; firms up content pipeline

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2016/02/24/voot.jpg?itok=UbxPTnDl

MUMBAI: The latest addition to the growing digital family in India, Viacom18's new digital video-on-demand (VOD) platform - VOOT is all set to launch its service in the first week of April armed with a slew of shows from various content houses.

According to information available with Indiantelevision.com, among the few production companies that Viacom18 has roped in to produce original content for VOOT are Endemol Shine India, Saurabh Tiwari Films, Colosceum Media, Frames Production Company, Sunshine Production, Shakutantalam Telefilms and Bodhi Tree.

Unlike Netflix's subscription based revenue model, VOOT will follow the advertising based VOD model, wherein content will be offered free for subscribers.

When asked to comment on VOOT's decision to go for the ad based VOD model, a senior media planner on condition of anonymity says, “It’s very early to predict anything. Getting an advertising pipeline takes time. Initially they will be making money out of advertising and it will be limited to certain brands, which they already have in their portfolio and slowly they will be able to expand in the market."

Speaking on their show for VOOT, Frames Production co-founder Ranjeet Thakur says, "Yes, Frames is producing show for VOOT called Soadies. It's a shows based on how Roadies has influenced families and their behaviour."

Soadeis will be an eight-episodic story of 20-25 minutes duration.

According to information available, the per episode production cost of Soadies is said to be between Rs 5-6 lakh. 

Sudhir Sharma’s Sunshine Production is also in the process of producing two shows for VOOT. Though production is in its early stages, the production house has begun casting for one of the shows, which will comprise four episodes.

Additionally, Colosceum Media will be producing a dating reality show for the VOOT platform.

VOOT’s launch comes at a time when Netflix has already made a big bang entry into India, following the likes of Star India’s Hotstar, Sony Pictures Networks India’s Sony Liv, Zee Enterprises’ dittoTV, Eros International’s ErosNow and HOOQ amongst others. With a handful of more players like Balaji Telefilm’s Alt Digital and Vuclip poised to enter the space, the OTT content production space is likely to get a shot in the arm.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Sundar_Pichai.jpg?itok=ttoHW-Bx
Google promises more transparency in online election ads

Google has vowed to take India specific initiatives aiming at transparency in political advertisements on its platform ahead of general elections in the country. The tech giant will provide details of advertisers as well as money spent on such ads.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/american.jpg?itok=CPzqruF4
Trailer launch of Prime Original series, American Gods S2

We are excited to share with you the trailer for the next season of the Prime Original series, American Gods, which will be coming back to Prime Video on March 11, 2019.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/tantrik.jpg?itok=_R5fwHX4
Q brings eccentricity and oddity to hoichoi with Taranath Tantrik

It’s time to relive the legend through the eyes of a cult director – Q – who is famous for his aesthetically treated content.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/awards.jpg?itok=aK2OEIdT
The premiere edition of the Exhibit Auto Tech Awards is finally here!

Exhibit Magazine, India’s leading supplement on technology, fashion and lifestyle announces the first-ever edition of its much awaited Exhibit Auto Tech Awards.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/zee5.jpg?itok=R_lJjy8_
ZEE5 announces original film veergati this repulic day

ZEE5 has been a forerunner in presenting unique content that challenges one’s beliefs and thoughts. In the past few months

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/yaari.jpg?itok=Ed0l3O7F
Amazon Prime Video launches a brand new song for upcoming Prime Original Series, Four More Shots Please!

Dedicated to timeless friendship, Amazon Prime Video has released the latest single from the album of Prime Original Series Four More Shots Please! Singer extraordinaire and popular heart-throb, Darshan Raval, has lent his voice to the ballad, Yaara Teri Yaari.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/snap.jpg?itok=kQqN0NIR
Snapdeal celebrating Republic Day with 5-day sale

E-commerce marketplace Snapdeal has kick-started its 5-day Republic Day edition of ‘Deals of India’ sale from 20 January. The sale offers a large collection of attractively priced TVs, home appliances, kitchen essentials, and winter items.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/broadband.jpg?itok=GAt2jbgU
Jio continues wireless broadband domination, adds 8.8 mn subs in Nov

Mukesh Dhirubhai Ambani’s largest start-up in the world in the form of Reliance JioInfocomm Limited (Jio) continued to lead broadband internet subscriber growth for the month of November 2018 (month ended 30 November 2018, Nov-18, period or month under review). Jio registered a net growth of 0.88...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/iamai.jpg?itok=UbkRSPzQ
Comment: Self-regulation a positive step for OCC platforms, but...

At a high profile event in Delhi last week, a section of the Indian digital industry, comprising some of the biggest global players and domestic thoroughbreds who now define themselves as online curated content (OCC) platforms, announced a self-regulatory code --- distancing itself from user-...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories