iWorld

Vdopia & BlueKai to enter into global agreement

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/05/22/vdoipa1_0.jpg?itok=zmXQrW2_

MUMBAI: Vdopia announced that it has integrated with BlueKai data to provide Vdopia's customers with advanced mobile video targeting on a global basis.

BlueKai mobile data will be integrated into Vdopia's platform for mobile audience targeting, giving its advertisers’ access to 330 million unique mobile users (iOS and Android). Data from BlueKai, as well as other mobile targeting partners, will enrich Vdopia's own data resulting in segment targeting abilities that are constantly refreshed to provide broad reach at scale.

Vdopia already offers mobile targeting based on context, device type, time, operating system, location, demographic information and audience behavior. The addition of BlueKai's 3rd-party data provides additional targeting parameters to help brands reach their intended audiences with more impact and efficiency.

"Vdopia has always had the industry's most comprehensive set of video creative units for mobile. The addition of BlueKai data sets will vault us into a global leadership position in targeting effectiveness," said Vdopia chief business officer & co-founder Saurabh Bhatia.

"No other company offers the worldwide audience reach for mobile video advertising that we provide for our customers,” added Bhatia.

"In 2013, advertisers increased spending on mobile video advertising by 167 per cent and will increase spending by 81 per cent this year. With such a large investment in mobile video, advertisers must deploy the most advanced campaign targeting tools to maximise their ROI. With Vdopia and BlueKai together, they will get just that," pointed out BlueKai vice president of mobile Jeff Frantz.

 “Advanced mobile video targeting sharpens access of advertisers to the right audience while choosing the parameters that are most effective to their campaigns. Our association with BlueKai will help us elevate our cutting edge video advertising solutions in this fast growing segment,” mentioned Vdopia vice president – APAC Preetesh Chouhan.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/ACT-CEO-Bala-Malladi.jpg?itok=pwQaZK2s
ACT to invest Rs 7 bn in wireline infra, Rs 1 bn for Delhi

Atria Convergence Technologies, India's third largest wired broadband services firm after BSNL (9.80 million subscribers) and Bharti Airtel (2.09 million), plans to invest up to Rs 7 billion this year to expand its presence and infrastructure across India, which will be funded through internal...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/broadband.jpg?itok=wFUQcp0_
Wireless b'band data speed ideas date extended

NEW DELHI: With stakeholders saying that various technical and network issues are involved, the Telecom Regulatory Authority of India has once again extended the last date for views on ensuring transparency and customer awareness regarding data speeds under wireless broadband plans. Stakeholders...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/jio.jpg?itok=Cj6LToTN
Mukesh Ambani offers JioPhone from 15 Aug

At the 40th AGM, Reliance Industries chairman Mukesh Ambani introduced 'India Ka Smartphone' – the JioPhone. It is said to be a 4G-enabled cost-efficient feature phone, which works on voice commands.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Mukesh-ambani-800x800.jpg?itok=2PuwSMuG
Jio to raise Rs 200 bn for next phase of expansion

MUMBAI: Reliance Jio Infocomm (Jio) is planning to raise Rs 200 billion through a rights issue of OCPS (optionally convertible preference shares). Jio will raise the amount through the rights issue of shares to shareholders as Reliance Industries' wholly-owned subsidiary is reading for the next...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/Untitled-1.jpg?itok=e81KhwdL
Synergy between quality content & branding workable in digital space, feel industry experts

MUMBAI: Providing young 'jobbers' in India with new, engaging and emotionally-connecting original OTT content that may be closer to their life, family or work situations with or without subtle brand integration would eventually lead to a pay-model (SVoD). And, that seemed to the underlying theme...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/21/sandeep%20reddy.jpg?itok=Cjlxi6tZ
Just 11% video viewership is on OTT: Akamai's Reddy

Video viewership is growing at about eight and a half hours a month at present, and is expected to double or triple over the next year. However, 89 per cent of video viewership is on YouTube and Facebook, and only 11 per cent is shared among OTT players in India, according to Akamai Technologies...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/alt.jpg?itok=c5gETssx
Reliance Industries buys Balaji Telefilms stake for Rs 4.13 bn

The Board of Directors of Balaji Telefilms Limited, in its meeting held on Thursday, considered and approved an investment by Reliance Industries Limited , one of India’s leading corporates, through a preferential issue of 25.2 million equity shares at Rs 164 each, aggregating to Rs 4.13 billion,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/anil.jpg?itok=53OebPp2
Vidooly ranks BloombergQuint as most popular biz news publisher on FB video

Bloomberg|Quint, a business and financial news company, continues its rapid rise as the leading integrated business news platform in the country. In its June report, digital video analytics provider, Vidooly has rated Bloomberg|Quint as the ninth most popular news brand among new-age news...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/Ranveer_Singh-Colgate_MAX.jpg?itok=YbhnNFkB
YouTube: Ten ads clock 2.3 mn hrs of watch time in Q2 '17, 180 mn Indians watching monthly

MUMBAI: YouTube released the Q2’17 India Ads Leaderboard, a list of the top ads and promoted videos that Indian audiences consumed during the second quarter of the year. These ten ads clocked an astounding 2.3 million hours of watch time, with mobile devices accounting for 82% of the watch time....

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories