iWorld

Vdopia announces APAC launch of Chocolate

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2014/11/11/ChocolateLogo-%281%29%20copy.jpg?itok=tHX91e-v

MUMBAI: Vdopia, the global leader in mobile and online video advertising has announced Asia-Pacific (APAC) launch of programmatic buying and selling platform exclusively for mobile video advertising.



The new marketplace product called, Chocolate, is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency. Chocolate is being launched with a potential audience reach of more than 200 million unique users globally.



“Vdopia has constantly delivered excellent video ad campaigns for top brands in APAC. With more than 10,000+ mobile sites and apps globally, we are excited to support brands and publishers to deliver amazing ad experience in a more efficient manner,” said  Vdopia CEO Saurabh Bhatia and added, “With Chocolate, we're providing an automated, scalable solution for advertisers to further take control of their campaigns; advertise on mobile with a high ROI; and generate more loyal customers. Chocolate is positioned to capitalize on macro trends including moves into programmatic and the emergence of mobile native advertising.”



The Chocolate platform is device-agnostic and is compatible with all major operating systems. All ads served through Chocolate are vast compliant. The platform is integrated with leading demand partners, analytics providers such as Metamarkets and measurement partners including Nielsen (mobile OCR) and comScore vCE to provide a highly transparent, scalable and measurable advertising experience for brands and their agencies.



“One of the unique advantages of Chocolate is its capability to provide real-time bidding to demand partners which have only basic VAST support but no RTB or Real Time Bidding capability,” said Vdopia CTO Srikanth Kakani.



“The new marketplace unifies a fragmented mobile video market space and addresses growing mobile industry complexities including lack of standards, brand safety and a dearth of quality mobile video inventory” said Vdopia APAC senior VP Preetesh Chouhan. “Chocolate is the only marketplace that offers end to end functionality for scaling video ads on mobile and best monetisation opportunities for publishers”.



Chocolate also allows leading brands to auto-play video ads on mobile web pages and apps, adjacent to content, on virtually any smartphone, without disrupting the user's web-browsing experience. This keeps users on the page without annoying distractions and increases video reach and measurability. Chocolate takes advantage of Vdopia's proprietary .VDO technology, which enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web and apps using simple tags and SDKs.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/giga.jpg?itok=vDdl3q-Z
Reliance Jio adds 27.9 mn subs in Q3; GigaFiber marks entry in 1400 cities

Mukesh Dhirubhai Ambani’s juggernaut Reliance Industries Ltd (RIL) reported 50.7 percent growth in gross revenue for the quarter ended 31 December 2018 (Q3 2019, quarter or period under review) as compared to the corresponding year ago quarter. The company’s operating result was 25.4 percent higher...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/netflix.jpg?itok=JpcXoHp5
Netflix adds 8.8 million paid subs in Q4; stock falls as spending weighs on profits

Netflix in its Q4 earnings beat Wall Street expectation in terms of international subscriber growth but the same in its domestic market remains tepid. For the quarter, the online video platform reported 1.5 million domestic subscriber addition and 7.3 million new subscribers internationally.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/soni.jpg?itok=tAQGl6BW
Netflix releases the trailer for Soni

Netflix today launched the trailer for the critically acclaimed film Soni, will launch on the service in 190 countries on January 18, 2019.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/netflix.jpg?itok=2ONeyqP2
Netflix raises US prices for the first time since 2017

Is Netflix feeling the heat of well-funded competitors? The king of OTT platforms is increasing its US prices for the first time since 2017.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/amazon.jpg?itok=iGBubUbg
Amazon Prime Music introduces innovative Hands Free Feature to enjoy music using voice on its mobile app

Amazon Prime Music further deepens its focus on innovative voice features with the introduction of Hands Free feature that enables listeners an effortless, lean-back music listening experience on their Amazon Prime Music mobile app.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/zee5_0.jpg?itok=fW0EZPct
ZEE5 maintains momentum with 56.3 mn MAU in third quarter

Media conglomerate Zee Entertainment Enterprises Limited (ZEEL) on Tuesday published its third quarter financial results with its OTT ZEE5 demonstrating continued growth.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/amazon.jpg?itok=U2dl6g2r
Amazon Prime Video drops the full title track of upcoming Prime Original Series Four More Shots Please!

There’s a new anthem for friendship and female bonding in town and Four More Shots Please! is the clarion call! Amazon Prime Video, today dropped the entire title track of Four More Shots Please! Releasing shortly after the no-holds-barred trailer, this title track reinforces the theme of the show...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/zee5.jpg?itok=GhFSBX4Y
ZEE5 bridges boundaries to #ShareTheLove with Pakistan, Bangladesh

Three months after its soft launch across 190+ countries, digital entertainment platform ZEE5 is now zooming in on specific priority markets.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/star.jpg?itok=LxpWFf1D
Star India's ambitious foray into content with Hotstar Specials

Star India, the nation’s storyteller and its most innovative content company across TV, Films & Sports, is ready with its next big leap in content on the back of its OTT, Hotstar.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories