iWorld

Vdopia announces APAC launch of Chocolate

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/11/11/ChocolateLogo-%281%29%20copy.jpg?itok=YXNWgYmV

MUMBAI: Vdopia, the global leader in mobile and online video advertising has announced Asia-Pacific (APAC) launch of programmatic buying and selling platform exclusively for mobile video advertising.



The new marketplace product called, Chocolate, is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency. Chocolate is being launched with a potential audience reach of more than 200 million unique users globally.



“Vdopia has constantly delivered excellent video ad campaigns for top brands in APAC. With more than 10,000+ mobile sites and apps globally, we are excited to support brands and publishers to deliver amazing ad experience in a more efficient manner,” said  Vdopia CEO Saurabh Bhatia and added, “With Chocolate, we're providing an automated, scalable solution for advertisers to further take control of their campaigns; advertise on mobile with a high ROI; and generate more loyal customers. Chocolate is positioned to capitalize on macro trends including moves into programmatic and the emergence of mobile native advertising.”



The Chocolate platform is device-agnostic and is compatible with all major operating systems. All ads served through Chocolate are vast compliant. The platform is integrated with leading demand partners, analytics providers such as Metamarkets and measurement partners including Nielsen (mobile OCR) and comScore vCE to provide a highly transparent, scalable and measurable advertising experience for brands and their agencies.



“One of the unique advantages of Chocolate is its capability to provide real-time bidding to demand partners which have only basic VAST support but no RTB or Real Time Bidding capability,” said Vdopia CTO Srikanth Kakani.



“The new marketplace unifies a fragmented mobile video market space and addresses growing mobile industry complexities including lack of standards, brand safety and a dearth of quality mobile video inventory” said Vdopia APAC senior VP Preetesh Chouhan. “Chocolate is the only marketplace that offers end to end functionality for scaling video ads on mobile and best monetisation opportunities for publishers”.



Chocolate also allows leading brands to auto-play video ads on mobile web pages and apps, adjacent to content, on virtually any smartphone, without disrupting the user's web-browsing experience. This keeps users on the page without annoying distractions and increases video reach and measurability. Chocolate takes advantage of Vdopia's proprietary .VDO technology, which enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web and apps using simple tags and SDKs.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/spull.jpg?itok=T6UMGZUM
Spuul Now Available at Ola’s Connected Car Platform, Ola Play

Spuul, the popular global video-on-demand (VOD) platform today announced a partnership with India’s leading and one of the world’s largest ride-sharing companies, Ola and its connected car platform for ridesharing, Ola Play.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/bimal_0.jpg?itok=NP7W1i6K
Viu appoints Bimal Unnikrishnan as india content head

Viu, leading OTT service by PCCW and Vuclip, has appointed Bimal Unnikrishnan as Vice President Content for India to focus on the service’s original content portfolio. Bimal will report to Vishal Maheshwari, Country Head for Viu India.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/full.jpg?itok=37q4sRPF
SonyLIV Goes Regional with 'Full Tight'- Launches its second Marathi Web-Series

With 180.3 million* active online video viewers and almost 4 million* registered subscribers, the OTT companies today are making huge investments in language content to spur growth from regional markets.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Netflix.jpg?itok=z5Uv8ggu
In Q2 earnings call, Netflix's added focus on India

Though Netflix did not deliver an outstanding performance for Q2 2018, its focus on India has surely risen. In the follow-up conference call, India was mentioned 20 times, which is higher than the last nine quarters combined.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/yahoo5.jpg?itok=PuVRfxlp
Yahoo to shut messenger app after 20 years

Yahoo Messenger, the messaging app, is finally shutting down for good.The app, which was acquired by Verizon in 2017, is shutting down on 17 July. The company didn't give any explanation for shutting its messenger. Yahoo Messenger users will now be directed to invite-based Yahoo Squirrel service...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zenith.jpg?itok=D78kJuLN
Zenith report says online video viewing to cross 1 hour a day

Consumers across the globe are becoming increasingly engaged with online videos. Zenith’s Online Video Forecasts 2018 reveals global consumers will spend watching online videos more than one hour on average this year. From 2017’s 56 minutes, the average will go up to 67 minutes.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/netflix.jpg?itok=GowOUwX6
Netflix shares sink after it misses Q2 subscriber growth expectations

Making some analysts’ prediction true, Netflix could not live up to its second-quarter earnings expectations. The streaming video giant added 5.15 million subscribers worldwide compared to the expectation of 6.2 million new subscribers. Following the result, the company’s stock fell down 14 per...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/TRAI-Story.jpg?itok=drmXC631
TRAI releases recommendations for privacy & protection of consumer data

The Telecom Regulatory Authority of India (TRAI) has come out with its recommendations on ‘Privacy, security and ownership of data in the telecom sector’.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/chu.jpg?itok=h_xpAlQ0
Indian YouTube kids channels gain momentum

Technology has redefined entertainment for kids across the world. As more kids get hooked to mobiles and tablets, the business of kids content on YouTube thrives more. With hundreds of channels entering the sector every year, this category is expanding as well as giving more scope of monetisation...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories