BANGALORE: SureWaves MediaTech Pvt Ltd, a next-generation media convergence company was awarded ”Best Innovative Technology” for its groundbreaking technology at the 5th BCS Ratna Awards 2014 held yesterday at New Delhi. The awards honored organizations that have been playing the role of a catalyst in Broadcasting, Media, DTH, Technology Providers & Cable TV industry in all areas. Founded in 2006, SureWaves, with over 30 technology patents, is one of the most innovative Indian start-up in recent times based out of Bangalore.
SureWaves’ ground-breaking technology enables large scale aggregation of audiences across multiple television channels and offers a single window interface to large national advertisers to effectively reach out to mass audiences on a market by market basis. The SureWaves Spot TV Network, one of the largest connected television networks of its kind anywhere in the world spans across 28 states and 7 union territories in India through partnerships with over 280 local TV channels that reach more than 80 million households and 400 million viewers.
On receiving the award Mr. Mandar Patwardhan - Chief Operating Officer, SureWaves said “We are extremely delighted and on behalf of SureWaves, I thank BCS Ratna Awards and Aavishkar Media Group for having recognized us with this award. For us, to win the Best Innovative Technology award is, of course, very motivating. We pride ourselves on our innovative flagship product – SureWaves Spot TV Network, which has made advertising on local channels accountable, measurable and is enabling national advertisers to reach out to a hitherto untapped audience.”
Since its inception in 2010, BCS Ratna Awards have become a symbol of excellence in the broadcasting and Distribution industry. This year, the awards focused not only on the excellence in the traditional media but also on path breaking initiatives in the case of new media as well. It was a one of its kind opportunity for Broadcasters, MSOs, LCOs, Technology & Content Providers, DTH stakeholders to come together on a single platform.