MUMBAI: Multi Screen Media’s (MSM) over the top (OTT) platform Sony Liv has roped in four sponsors for its third original digital series - Tanlines.

Brands, which have come board the web series are Unlimited (presented by sponsor), Maruti Suzuki - Swift (powered by sponsor), Truly Madly (associate sponsor) and Fogg Deos (party partner).

As was previously reported by Indiantelevision.com, after launching its first original series LoveBytes, Sony Liv lined up two more original shows namely LIV Shutter, which went online on 21 October and Tanlines, which is slated to launch on 27 October.

Split into 13 episodes of 10-15 minutes each, Tanlines captures the time the six protagonists spend in Goa before they part ways. 

Produced by Fluence, Tanlines has been written and directed by Prosit Roy, who has previously worked on films likeJaane Tu… Ya Jaane Na, Delhi-6 and All Is Well.

MSM executive vice president and head - digital business Uday Sodhi said, “With LoveBytes, we established our pioneering status in the industry as the first digital video-on-demand (VOD) platform to introduce a show exclusively for online viewers. With Tanlines, we’ve taken the commitment of creating and establishing original premium web content for our digital viewers to the next level.”

Tanlines is a youth focused original web show targeted at the digital millennials. Its theme, flavor and medium of consumption are all tailored exclusively for Sony LIV’s younger demographic. The show centres on the lives of six teenagers making that pivotal transition from college to professional life.

“It is a show that will appeal to all our young viewers who can access the entertainment anytime, anywhere on devices they most love!,” Sodhi added.