Reliance to launch Jio On Demand with over 450 TV channels

MUMBAI: The employee launch of Reliance Jio has raised the bar of expectation and filled the atmosphere with promise. And there are no better companies in India than Reliance when it comes to meeting expectations. The disruptive march that started since the announcement of Reliance Jio is now getting more and more exciting. India’s richest man Mukesh Ambani and his company is now set to disrupt the content consumption ecosystem with the launch of an on-demand content consumption service, which will also have live TV.

Christened Jio On Demand, the service will be unveiled by April 2016.

“The service will be launched with over 450 channels on board. We are in constant talks with broadcasters in order to make sure that Jio On Demand has a versatile catalog,” a company official told Indiantelevision.com on condition of anonymity.

Jio On Demand is already available for Reliance employees. A user of the service said, “I connect it with my TV, I see content on my smart-phone and being a Reliance 4G subscriber, I have yet to face a bandwidth issue. The app is very user friendly and the interface is least complicated. I can see the millennials going crazy about this.”

The app is available for both iOS and Android platforms, but only for Reliance employees and privileged consumers as of now. The pricing of the service is yet to be determined.

A associate working closely on the Jio On Demand service added, “I think the app will only be available for Reliance Infocom 4G subscribers and will be bundled with a data pack. So the consumer will have access to both data and the app. I am very sure that the pricing will be reasonable and may set a new benchmark for data pricing in India.”

Reliance Jio Infocomm’s social networking service Jio Chat was last year and is accessible to all for free. Reliance has already teamed up with the State Bank of India (SBI) to launch the digital wallet service called Jio Money. The service is expected to launch in the next few months, and will help consumers to make cashless payments. Amongst other services are also Switch-and-Walk, Jio Drive and music streaming service Jio Beats.

“All the apps will have special and unique offerings, they are already rolled out for Reliance employees and are tested thoroughly so that once they come out commercially, they are a thrill for the users,” concludes the senior official.


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