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OTT video service HOOQ to launch in India soon

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MUMBAI: Digital platforms are making giant strides across the globe and its ripples are being felt across India too. Even as Star India's recently launched all-encompassing over-the-top (OTT) video service Hotstar takes a steady lead in India, a new player is soon slated to enter the market.

HOOQ - the new over-the-top (OTT) service in Asia from Singtel, Sony Pictures Television and Warner Bros. Television will soon launch in India.

HOOQ, now launched in the Philippines, delivers Hollywood blockbusters and television series, as well as popular local movies and programmes, to customers anytime, anywhere by enabling viewers to stream and download their favourite shows on their device of choice.

Apart from India, HOOQ will start off by rolling out progressively in the Singtel Group’s Asian footprint, including the Philippines, Indonesia and Thailand.

Additionally, HOOQ has joined hands with Quickplay's managed video platform to power its services. Quickplay is providing HOOQ with a comprehensive multi-partner turn-key solution that enables service and content providers to deliver a superior unified viewing experience in the home and on the go.

HOOQ has selected Quickplay’s managed services to operate the largest subscription based OTT service in Asia, leveraging Quickplay’s advanced virtual head-end, cloud economics and decade of experience in providing complex, multiscreen services for leading providers such as AT&T, Bell, and Verizon.

HOOQ viewers across Asia will enjoy personalized experiences across all devices, platforms, mobile and WI-FI networks. 

Quickplay will deliver the fully hosted premium OTT video solution, providing the largest library of multi-language content in Asia. The solution initially includes the secure streaming of over 10,000 movies and TV series of encoded and optimized Video-on-Demand (VOD) content and adaptive streaming.

In addition, Quickplay’s managed services include DRM solutions by Microsoft PlayReady and Verimatrix, managed user entitlements by Evergent Technologies, and enriched content from premium content providers from North America (Hollywood) and Asia. QuickPlay, in partnership with Evergent, is providing a distinct feature that enables HOOQ to leverage Singtel Group’s extensive telco billing relationships across Asia, enabling consumers to employ a range of payments including mobile post-pay contracts and pre-paid credits. In emerging markets where credit card ownership is limited, this feature is a critical enabler to overall adoption and accessibility.

“We are proud to enable this ground-breaking premium OTT video service for HOOQ. This is the largest OTT deployment of its kind in Asia - this level of scale and complexity is unmatched and is a service that Quickplay is uniquely positioned to deliver on. The HOOQ vision of securely bringing premium global and local content to Asian viewers – in the home or on the go – is truly disruptive and well aligned to Quickplay’s goal of enabling superior viewing experiences and providing the greatest choice of premium content to the most viewers, anytime, anywhere,” said Quickplay CEO and founder Wayne Purboo.

“Quickplay was a clear choice for HOOQ when you are building a business that needs to scale up to a footprint covering over a billion people. Their proven market leadership and experience in powering premium video allows us to provide quality viewing experiences and seamless integration especially when working across emerging markets and multiple partners,” added HOOQ CEO Peter G. Bithos.

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