iWorld

nexGTv launches mobile TV entertainment packs in India

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/10/16/Untitled-1.jpg?itok=SV3wl_5N

MUMBAI: nexGTv has launched mobile TV entertainment packs for subscription driven video entertainment platform in the Over-The-Top (OTT) domain for the first time in India.

 

It will offer multi-duration packs to expand portfolio, provide consumer choice and boost subscriber retention.

 

The packs vary in subscription duration for covering three months, six months, and twelve months are priced Rs 349, Rs 699 and Rs 1199 respectively. The packs, containing download, subscription and activation-related information will enable consumers to start their subscriptions on the mobile platform within minutes.

 

Digivive Services director and CEO GD Singh said, “Mobile VAS, especially TV-on-mobile is fast approaching an inflection point with consumers seeking empowerment and the ability to own their buying decision in terms of opting-in for product and service subscriptions. At the same time, convenience remains paramount for every consumer. Our entertainment packs meet both these needs and will help in not only smoothing and extending the customer’s experience and life cycle on nexGTv but also bring-to-life the entire mobile entertainment experience, which until now, was solely driven via telco partnerships.”

 

Singh added, “As an OTT industry pioneer and market leader having served more than 20 million customers, we are expected by our customers to keep innovating and stay ahead of the curve. The industry is rapidly transitioning into an FMCG- avatar and our extended duration packs complement this development, as consumers can now not only buy entertainment off the shelf but, can even gift it to one another. With mass 4G around the corner and 3G & smart phones becoming almost default modes of connectivity across key markets, Mobile TV & video entertainment is permeating people’s lives like never before and we are on the cusp of massive growth in this area.”

 

nexGTv operates on freemium model and offers multiple options to stay subscribed to its entertainment mix, which includes over 130 plus live TV channels, Hindi films, television shows as well as VOD content. 

 

Apart from revitalizing consumer engagement, these newly-launched subscription packs will enable nexGTv to target current and upcoming consumer touch points across both retail and e-tail markets. It will undertake alliance partnerships with leading industry brands and will empower customers, enabling voluntary subscription opt-ins.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/giga.jpg?itok=vDdl3q-Z
Reliance Jio adds 27.9 mn subs in Q3; GigaFiber marks entry in 1400 cities

Mukesh Dhirubhai Ambani’s juggernaut Reliance Industries Ltd (RIL) reported 50.7 percent growth in gross revenue for the quarter ended 31 December 2018 (Q3 2019, quarter or period under review) as compared to the corresponding year ago quarter. The company’s operating result was 25.4 percent higher...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/netflix.jpg?itok=JpcXoHp5
Netflix adds 8.8 million paid subs in Q4; stock falls as spending weighs on profits

Netflix in its Q4 earnings beat Wall Street expectation in terms of international subscriber growth but the same in its domestic market remains tepid. For the quarter, the online video platform reported 1.5 million domestic subscriber addition and 7.3 million new subscribers internationally.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/soni.jpg?itok=tAQGl6BW
Netflix releases the trailer for Soni

Netflix today launched the trailer for the critically acclaimed film Soni, will launch on the service in 190 countries on January 18, 2019.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/netflix.jpg?itok=2ONeyqP2
Netflix raises US prices for the first time since 2017

Is Netflix feeling the heat of well-funded competitors? The king of OTT platforms is increasing its US prices for the first time since 2017.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/amazon.jpg?itok=iGBubUbg
Amazon Prime Music introduces innovative Hands Free Feature to enjoy music using voice on its mobile app

Amazon Prime Music further deepens its focus on innovative voice features with the introduction of Hands Free feature that enables listeners an effortless, lean-back music listening experience on their Amazon Prime Music mobile app.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/zee5_0.jpg?itok=fW0EZPct
ZEE5 maintains momentum with 56.3 mn MAU in third quarter

Media conglomerate Zee Entertainment Enterprises Limited (ZEEL) on Tuesday published its third quarter financial results with its OTT ZEE5 demonstrating continued growth.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/amazon.jpg?itok=U2dl6g2r
Amazon Prime Video drops the full title track of upcoming Prime Original Series Four More Shots Please!

There’s a new anthem for friendship and female bonding in town and Four More Shots Please! is the clarion call! Amazon Prime Video, today dropped the entire title track of Four More Shots Please! Releasing shortly after the no-holds-barred trailer, this title track reinforces the theme of the show...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/zee5.jpg?itok=GhFSBX4Y
ZEE5 bridges boundaries to #ShareTheLove with Pakistan, Bangladesh

Three months after its soft launch across 190+ countries, digital entertainment platform ZEE5 is now zooming in on specific priority markets.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/star.jpg?itok=LxpWFf1D
Star India's ambitious foray into content with Hotstar Specials

Star India, the nation’s storyteller and its most innovative content company across TV, Films & Sports, is ready with its next big leap in content on the back of its OTT, Hotstar.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories