iWorld

Moving beyond television

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/09/06/tv.jpg?itok=u0s5RoDW

MUMBAI:  The online space for content is growing, not just in terms of online production houses coming up but also in terms of innovation. But how much of this affects the distributors and operators in India? Well! that was the talking point of a discussion titled ‘Beyond the Television Screen –Distributors and Operators’ at the afaqs! TV.NXT 2014 summit.

Joining the panel were BARC India chief executive officer Partho Dasgupta, PwC India Entertainment and Media leader Smita Jha, SureWaves Media chief operating officer Mandar Patwardhan, BBC Global News (Indian operations ) chief operating officer  Naveen Jhunjhunwala and Indiantelevision.com founder, CEO and editor in chief Anil Wanvari who also anchored the discussion.

Dasgupta began by saying that while today a lot of new and innovative content was available on multiple platforms, the popularity depended on the quality of content being produced.  When asked if the rating agency would be taking steps to monitor any online content, Dasgupta said, “We will set up a system that is platform agnostic and even monitor digital content.”

Enlightening the session with interesting facts, he said that while starsports.com received 2.8 million hits during the last IPL season, NDTV received 13 billion hits for its coverage of the Lok Sabha elections.

Talking about BBC’s digital strategy, Jhunjhunwala emphasised on how a specialised in-house team has been setup that specifically caters to producing online content for its Indian website. “The India page has a lot of content that is localised. The challenge for us is to have Indian local content that has an international perspective,” he said.

Jha, commenting on global trends, revealed that worldwide TV advertisements were growing at five per cent while internet advertising was growing at 10 per cent. But the size of the internet advertising market is still evolving. “Advertising agencies today have specific teams to produce online content. It is essential for brands today to come up with one to two commercials every 15 days,” she said.

On the other hand, Patwardhan said that while traditional mediums have already begun to adapt to the digital environment, the reverse could also take place wherein online content producers would switch to the linear television format and a crossover would take place.

Wanvari at this point interjected saying that broadcasters today solely wanted to own the IP and producers had very little time, since they are busy with their shooting schedules, to put forward their point for joint ownership of an IP. 

Jha in her parting words said that the IP should rest with the producer and not the broadcaster so that innovation could be introduced in multiple formats for audiences.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/ott.jpg?itok=gSLEmjnK
Indian market has scope for niche OTT platforms despite several challenges

MUMBAI: OTT platforms offering niche content is an emerging trend in the global market. Dedicated content offers brands an opportunity to differentiate themselves in an over-congested market. Currently in India, there’s one such example Veqta, an OTT platform offering sports content. While it is...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/ott.jpg?itok=3ob8tDlp
Digital media spends to increase by 49 per cent next year: Nielsen Report

A Nielson report has now confirmed what many believed of the growing ad spends in the digital world. The study has found that digital ad spends have now eclipsed traditional marketing budgets of brands. The report also says increase in digital media budgets are poised to jump considerably over...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/emmys.jpg?itok=PjrmbX7T
Amazon Studios strikes deal with Nicole Kidman’s Blossom Films

The list of Amazon’s high-profile collaborations was bolstered with the addition of a first-look deal with Nicole Kidman and her production company. As per the terms of the agreement, Kidman’s Blossom Films will develop theatrical and series content for Amazon.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/time.jpg?itok=KAhPC3Il
After megamerger with AT&T, five Time Warner executives set for $180 million payout

Patience, they say, is a virtue. And sometimes, patience pays . Just ask Time Warner’s top five executives who will will walk away with combined exit packages worth $180 million after their company’s merger with AT&T was approved by a federal court. The $85 billion deal between the two giant...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/sonyliv.jpg?itok=tk9KTWdL
SonyLIV lines up an innovation filled FIFA World Cup 2018

The world’s most popular tournament - FIFA World Cup 2018 is just around the corner. SonyLIV, one of the premium OTT platforms in India, is the official mobile and internet broadcaster for FIFA and will be the go-to destination for all football lovers once the World Cup kicks off.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/time.jpg?itok=U60lFutF
AT&T, Time Warner’s merger cleared by court

20 months after AT&T’s announced its potential deal for Time Warner, the US District Court for the District of Columbia has cleared the merger between the two giant companies. The ruling will now enable AT&T to purchase Time Warner for $85 billion.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/fox.jpg?itok=NWXnwAMA
Comcast makes sweet $65 bn offer for Fox's entertainment assts

Let the games begin. That’s the clarion call that Comcast CEO Brian Roberts has given by making an offer of $65 billion to acquire the Murdoch-owned Fox entertainment assets. Priced at $35 a share, the Comcast “superior” offer is at a 19 per cent premium over what Disney’s Bob Iger  made last year...

iWorld Pay-Per-View
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/mix.jpg?itok=LOZZg1C3
Global OTT subs to cross 265 mn by '22: Park Associates

MUMBAI: The number of households worldwide with an OTT video service subscription will exceed 265 million by 2022. The popularity of over-the-top (OTT) video services, such as Netflix, Amazon, and Hulu has driven a steady increase in adoption of smart TVs and streaming media players since 2010,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/13/view.jpg?itok=_q8ChgJI
Comcast adds Zee TV, Star India, Sony & NDTV to Xfinity TV

MUMBAI: American pay-tv platform, Comcast, has added 42 international channels that are available to Xfinity TV customers and the Xfinity Stream TV app, portal on mobile devices, computers, and Roku devices in the home.  

iWorld Pay-Per-View

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories