iWorld

Frost & Sullivan: Growth Opportunity for Broadcast, Cable and DTH Companies is in Multiscreen

MUMBAI: Frost & Sullivan is all set to host the third edition of its ‘Digital Media India Summit’ on June 24, 2014 at Le Meridien, Delhi. The summit aimed towards participants from broadcasters, pay TV operators, digital media service providers, digital equipment manufacturers, and production houses, will seek to address trends such as collaborative workflows, asset management, multiscreen video acquisition, and distribution.





 

Digitization has changed the way in which video is consumed, and presently video content is available to viewers over multiple media and devices. This ubiquitous demand for video has made it a ‘screen-less’ enigma for media businesses. On one hand, media companies have to enhance linear TV content and services to make it attractive as a pay TV offering; on the other, they have to make their content available over multiple devices via multiple platforms to satisfy consumer demands and keep a check on the competition. With 160 million cable and satellite households in the country, and many more viewers internationally for Indian content, the country presents an enviable opportunity for the media industry worldwide. Yet, broadcasters and service providers along with advertisers are grappling with the innumerable complexities of both technology advancements as well as next generation business models. In this regard, the Digital Media India Summit aims to seek solutions and a way forward for the Indian digital media industry.

 



Vidya S. Nath, Director, Digital Media, Frost & Sullivan says, “An otherwise vibrant growth market, India’s challenge lies in its legacy of older technologies, regulations, and policies. The growth of the industry will depend on how the various stakeholders work to innovate with technology adoption for new business models, supported by a fresh look at regulation for the video business in India.”

 



The key areas of discussion at the summit will include next generation business models for TV everywhere, cloud based solutions for media and entertainment, digital asset management, collaborative workflows and digital rights management, along with challenges in the regulatory environment in India for the broadcast and service provider industry. These topics will be analyzed and discussed by various speakers from across the breadth of the industry, such as:

 



·        Vynsley Fernandes, Director, Castle Media



·        Satya Gupta, Advisor, FICCI, SAAM Corp Advisors, ex-TRAI



·        Ujwal Nirgudkar, Chairman, SMPTE-India Section



·        George Kuruvilla, Director (O&M), BECIL



·        Subhashish Mazumdar, Sr. Vice President, IndusInd Media & Communications Ltd.



·        Sameer Kanse, Business Head - Tata Communications Media Services



·        Roop Sharma, President, Cable Operators Federation of India, and many others

 





In addition, we will also have senior international analysts and thought leaders from Frost & Sullivan including:



·        Joe Fristensky, Partner and Global Head, ICT Practice 



·        Mukul Krishna, Sr. Director, Digital Media (Global)



·        Vidya S. Nath, Director, Digital Media



·        Avni Rambhia, Principal Analyst, Digital Media

 



The summit will also witness one-of-its-kind Growth and Strategy Workshop hosted by Frost & Sullivan for the CXOs that will help senior executives leverage in-depth market analysis to identify opportunities and formulate business strategies. These will include analyst presentations and group discussions, and use diagnostic tools and techniques to translate market, technical, and economic implications into specific growth opportunities. These sessions have proven to improve productivity and foster growth for our clientele worldwide.







Tata Communications is the Event Partner for the Summit, meanwhile, the Media Partners are - Broadcast & CableSat, Cablequest, Convergence Plus, Digital Studio, Indian Television, and Light Reading India.

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