Eros Now forges advertising partnership with ‘Quantico’

MUMBAI: Eros International and International Media Distribution (IMD) have inked an advertising partnership for Priyanka Chopra’s upcoming US television series Quantico. Chopra will make her American television debut as Alex Parrish on the series, which will begin airing in the US on ABC from 27 September.


The OTT platform Eros Now will showcase an entire line-up of Chopra’s films in celebration of Quantico's premiere. Through a special advertising agreement, ABC will feature Quantico promotional spots before each of Chopra’s films on Eros Now On Demand from 4 September to 29 October to drive tune-in for the new FBI series.  


“We are excited to bring Priyanka Chopra's collection of Eros films to television viewers around the world in celebration of her historical crossover from Bollywood to Hollywood. We, along with the thousands of proud South Asian families in the US, are anxious to support an Indian actor in a lead role on a television show airing on a mainstream US network. This is truly momentous and we are delighted to curate a collection of Eros titles to honor the occasion," said Eros International president Ken Naz.


Sneak peeks and behind-the-scenes footage from Quantico will be available to watch in addition to Bollywood films featuring the star. 


The movies starring Chopra that will be showcased on Eros Now On Demand are God Tussi Great Ho, Teri Meri Kahaani, Agneepath, Mary Kom, Shootout at Wadala, Anjaana Anjaani, Krrish, Krrish 3, Salaam-E-Ishq and Ra.One.


All titles on Eros Now On Demand are in Hindi and subtitled in English.


To access the special collection of Priyanka Chopra Bollywood films on Comcast, customers can go to On Demand > Premium Channels > Eros Now > Priyanka Showcase. For other operators, customers can consult the On Demand menu.

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