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Disney & Alibaba to launch OTT service in China

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MUMBAI: The Walt Disney Company has inked a multi-year licensing deal with Chinese e-commerce giant Alibaba Group to bring its digital subscription service DisneyLife to China via Alibaba's online shopping site Tmall.

The Mickey Mouse-shaped device is priced at $125 for a one-year subscription and requires an Internet connection.

DisneyLife will provide Alibaba customers in China with an all-encompassing and immersive family friendly digital experience. The content will include Disney and Pixar’s movies, animation series, games, e-books, songs, travel services and Disney theme parks and resorts information.

Subscribers can access Disney merchandise and can also obtain information about, and plan a visit to Hong Kong Disneyland as well as Shanghai Disney Resort when it opens in 2016. In addition to the DisneyLife experience, shoppers can access other Alibaba products and services.

The Walt Disney Company, Greater China managing director Luke Kang said, “For nearly a century, Disney’s focus on quality storytelling and innovation has delivered audiences around the world the best stories, shared moments and extraordinary experiences. Disney and Alibaba share an ambition to exceed our audience’s expectations. DisneyLife directly connects us to China’s digital population and provides millions of kids and families the ability to explore and engage with Disney.”

“As we deliver on our goal to meet the needs of a consumers’ daily life, DisneyLife, launched by Ali Digital Entertainment Business Unit together with Disney, will provide the only holistic and trusted family friendly digital destination in China,” added Alibaba Digital Entertainment Business Unit general manager and Youku Tudou business group co-president of Wei Ming.

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