DD News goes mobile, launches app


MUMBAI: In its efforts to make the channel available far and wide especially on new platforms, DD News has launched the new mobile app to make live TV, news feed and top videos available on smart phones. 


The app was launched by the Finance, Corporate Affairs and Ministry of Information and Broadcasting minister Arun Jaitley. 


The DD News mobile app has a user friendly interface and is available even in poor network conditions. Both Android and iPhone versions of the app are available. 


Speaking at the launch he said that in view of the multifarious channels of information dissemination, the objective presentation of news should never become a casualty. While the news domain currently was event based, competitive and anchor driven, there still existed space for news based on facts and correct information. The audience for information was extremely keen to have a comprehensive view of issues and events. At the same time the credibility of presenting objective news depended on the ability to update information consistently. 

Elaborating further, Jaitley said that the launch of the application by DD News was an important milestone for Prasar Bharati as it catered to the information needs of the pan-Indian audience. It also provided DD News a platform to instantly communicate the objective news on a 24x7 basis and added a new dimension to its profile in addressing the vast needs of the Indian audience. The app also seeks to adress the changing profile of viewers who today sought information through the app mode.

Regarding the e-version of India-2015 and Bharat-2015, Jaitley said the availability of these publications on e-mode would enable the digital medium audience to utilize the wealth of information on India at large. By placing itself on the digital mode, Publications Division was in tune with the contemporary changes taking place in the publications industry. It was imperative to constantly and consistently improve the ongoing efforts to go digital. The focus of the e-book was to present the content in a multi-media, reader friendly format with pictures and embedded videos. 

The e-version of the India/ Bharat-2015, reference annual was aimed at providing better reading experience to public. These e-books are easily downloadable and supported by major operating systems like iOS, Android, Windows etc. The e-India / e-Bharat has a variety of reader-friendly features like search ability, hyperlinks, easy referencing, assured back up and retrieval.

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