iWorld

Audioboom partners ErosNow for India foray

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2016/01/08/I%20world%20ott.jpg?itok=YRWrAOP5

MUMBAI: Prepping up for its launch in the Indian market, audio content providing on-demand platform Audioboom has entered into an agreement with Eros International’s digital OTT platform  ErosNow. 

The two companies will operate on an advertising revenue share arrangement.

Under the deal, ErosNow will equip its 30 million registered users with access to exclusive Audioboom local and global podcasts and entertainment, comedy, sports, news and current affairs content.

Through the partnership, ErosNow users will be able to personalise their own listening experience within the ErosNow app, with access to music and spoken word audio on-demand as well as films and TV shows. Eros will provide Audioboom with access to the very best of Bollywood acting talent for the creation and distribution of exclusive spoken-word audio content for the Indian market and beyond.

A key element of the proposed partnership will see Audioboom responsible for all audio content curation (music and spoken word), ad sales and ad campaign delivery within the audio section of the ErosNow mobile and web applications. 

Pending the signing of a long form agreement, the parties will work together closely around technical integration and ad sales implementation.

Audioboom CEO Rob Proctor said, “I am excited to be partnering with Eros and continue our global expansion with the leading entertainment company in India. We're delighted to bring Audioboom's extensive audio content to Eros' massive audience, and to be creating high-quality audio with some of Eros' biggest Bollywood stars. The opportunity to create highly-sought after on-demand audio, along with the potential revenue opportunities that this brings, gives us significant first mover advantage in this very important and lucrative market.”

Eros Digital CEO Rishika Lulla Singh added, “We're always looking for new ways to engage and connect our users to their favorite celebrities on ErosNow, offering behind the scenes exclusives and star cast interviews. With their focus on sharing content and social network integration, the Audioboom platform is the perfect partner for ErosNow, providing a new medium for our talent to connect with their fans.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/hooq-800x800.jpg?itok=ZT8lyUtU
Hooq brings exclusive content for India

Hooq has announced the addition of new exclusive set of DC titles to its already extensive content catalogue especially for its Indian audience. The new title includes illustrious and renowned names such as Supergirl, DC Legends of Tomorrow, Flash and Lucifer which will be available for Hooq users.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/eros-now--800x800.jpg?itok=HoU52l2F
Eros Now's content available to Lyca TV's European customers

Eros Now, the cutting-edge over-the-top (OTT) Bollywood entertainment platform owned by Eros International Plc, yesterday announced that it is now available on the Lyca TV platform.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/vista-800x800.jpg?itok=jeP46MvS
Vista, Zoo Digital tie up for regional India expansion

Zoo Digital has partnered with Vista India Digital Media Group to increase the latter’s presence in Mumbai for localisation into eight of the most popular Indian languages. This deal supports Zoo’s services for online platforms such as Amazon, iTunes and Google Play that are seeking to capitalize...

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/jio-800x800_0.jpg?itok=XNddl9kk
Jio Money Merchant app helps transition to cashless economy

Reliance Industries Ltd (RIL) chairman and managing director Mukesh Ambani today, while unveiling Jio’s Happy New year offer, lauded the prime minister Narendra Modi for his bold and historic decision to demonetise some currency.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/youtube-800x800.jpg?itok=As-d3RPa
YouTube supports 4K live streaming

The next generation benchmark in television technology, 4K, is still a high-cost format, live or not. Becoming the first service to offer live video streaming at this resolution is the Google-owned video service, Youtube. Starting today, the platform is bringing 4K support to its live streams and...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/netflix-800x800.jpg?itok=UgxvgmZU
View Netflix offline now, or YouTube & Amazon

Netflix fans in India are in a state of euphoria. The subscription-based VOD service will now allow its users to download some of its shows and films, and watch them offline.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/jio-800x800.jpg?itok=k2W6CzkF
Jio extends HNY free data offer up to 31 March '17

Taking a significant lead over the incumbent telecom operators, Reliance Industries Ltd (RIL) chairman and managing director Mukesh Ambani today showed some more `datagiri’ while announcing a slew of new offers and initiatives that all had an underline themes of Digital 2017 and Happy New Year (HNY...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/Naidu-Rajyavardhan.jpg?itok=__OEwq-D
Encourage cashless transactions, Naidu urges officials

NEW DELHI: M Venkaiah Naidu, who holds the dual charge of the ministries of information & broadcasting, and urban development and housing & urban poverty alleviation, yesterday urged officials in both the ministries to facilitate cashless economy and encourage digital and online...

iWorld eNews
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/30/Facebook-800x800.jpg?itok=i0GlfFlt
Facebook pumps Rs 27 lakh in fashion start-up CoutLoot

CoutLoot, one of the India’s first end-to-end fashion re-commerce platforms has been selected for Facebook’s developer-focused FbStart programme, which is designed to help early-stage mobile-focused startups on building and growing their apps. The curated marketplace that focuses on pre-loved...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories