Audioboom partners ErosNow for India foray


MUMBAI: Prepping up for its launch in the Indian market, audio content providing on-demand platform Audioboom has entered into an agreement with Eros International’s digital OTT platform  ErosNow. 

The two companies will operate on an advertising revenue share arrangement.

Under the deal, ErosNow will equip its 30 million registered users with access to exclusive Audioboom local and global podcasts and entertainment, comedy, sports, news and current affairs content.

Through the partnership, ErosNow users will be able to personalise their own listening experience within the ErosNow app, with access to music and spoken word audio on-demand as well as films and TV shows. Eros will provide Audioboom with access to the very best of Bollywood acting talent for the creation and distribution of exclusive spoken-word audio content for the Indian market and beyond.

A key element of the proposed partnership will see Audioboom responsible for all audio content curation (music and spoken word), ad sales and ad campaign delivery within the audio section of the ErosNow mobile and web applications. 

Pending the signing of a long form agreement, the parties will work together closely around technical integration and ad sales implementation.

Audioboom CEO Rob Proctor said, “I am excited to be partnering with Eros and continue our global expansion with the leading entertainment company in India. We're delighted to bring Audioboom's extensive audio content to Eros' massive audience, and to be creating high-quality audio with some of Eros' biggest Bollywood stars. The opportunity to create highly-sought after on-demand audio, along with the potential revenue opportunities that this brings, gives us significant first mover advantage in this very important and lucrative market.”

Eros Digital CEO Rishika Lulla Singh added, “We're always looking for new ways to engage and connect our users to their favorite celebrities on ErosNow, offering behind the scenes exclusives and star cast interviews. With their focus on sharing content and social network integration, the Audioboom platform is the perfect partner for ErosNow, providing a new medium for our talent to connect with their fans.”

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