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Chinese IPTV company inks 3 year broadcast deal with BAFTA

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MUMBAI: The British Academy of Film and Television Arts (BAFTA) has inked a three year deal with Youku Tudou - China’s leading internet television company. The company will stream the EE British Academy Film Awards on 9 February, 2015 for the very first time, as part of this deal.

Alongside the EE British Academy Film Awards, the BAFTA-Youku Tudou package includes streaming of the British Academy Games Awards, the British Academy Television Awards and the long-running series of on-stage interviews, BAFTA A Life in Pictures. IMG, a global leader in sports, media and fashion, brokered the deal on behalf of BAFTA.

The EE British Academy Film Awards is among the leading international film awards ceremonies and regularly attracts the biggest names in the world to its red carpet, which last year included Brad Pitt, Angelina Jolie, Amy Adams, Judi Dench, Christian Bale, Bradley Cooper, Eddie Redmayne, Tom Hanks, Steve McQueen, Leonardo Di Caprio, Martin Scorsese, Michael Fassbender, Uma Thurman, Emma Thompson, Cate Blanchett, Chiwetel Ejiofor, Helen Mirren, Oprah Winfrey and BAFTA president HRH Prince William, The Duke of Cambridge.

The nominations for this year’s ceremony were announced earlier this month: The Grand Budapest Hotel received 11 nominations. Birdman and The Theory of Everything were each nominated in 10 categories, The Imitation Game had nine nominations, Boyhood and Whiplash were each nominated five times, Mr. Turner, Nightcrawler and Interstellar received four nominations and Pride received three.

The EE British Academy Film Awards take place on 8 February at The Royal Opera House in London’s Covent Garden. Stephen Fry will be returning to host this year’s ceremony, which will be broadcast exclusively on BBC One in the UK – preceded by a red carpet show on BBC Three – and in all major territories around the world.

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