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The IPL Fantasy League returns with additional features

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BENGALURU: The stage is set for another edition of the Indian Premier League (IPL) as well the second edition of TenTenTen Digital Products (TenTenTen) ‘IPL Fantasy League’. The ‘Digital IPL’ that debuted last year, created an immediate impact, with over five lakh players across the globe participating during IPL 2013.

The 2014 edition is packed with new game features as well as fun elements, fans will now get to replay this excitement in the new season says the company.

“We are extremely excited about the league this year. When we approached IPL last year, we were confident about the appeal of a Fantasy League, as well as how it will help grow the craze of IPL beyond the traditional boundaries. However, what caught us by surprise was the momentum it gained in its debut year itself. With half a million participants, the league became the largest fantasy cricket league ever. This year, we have packed in lots of new stuff to fuel the awareness and engagement for IPL further. We expect a million players to play the league this time, taking the IPL fever to the next level globally.” said TenTenTen Digital Marketing Guru and founder Ramesh Srivats.

TenTenTen says that the site saw nearly 1.5 crore visits and over 10 crore page views in a span of two months last year and also created tremendous involvement and social buzz with lakhs of tweets and Facebook updates.

Users were given the ability to create private leagues and play IPL Fantasy with their friends and colleagues, for bragging rights. Encouraged by the success, the Fantasy League was extended to the Champions League T20 2013 with TenTenTen handling all responsibilities for the same.

The League allows a player to own and create a team with name, emblem and motto. Each player is then given 10 million Fantasy Dollars using which he or she can pick a virtual squad of 11 players. Players then earn points based on their squad’s actual performance in IPL matches. The Fantasy team with the most points wins the league.

The league is also better optimised for mobile this year says TenTenTen. The winners of the IPL Fantasy League 2014 stand a chance of winning tickets to the matches and exciting IPL merchandise.

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