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New iGameLeague allows advertisers to sponsor individual players

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MUMBAI: iGameLeague ? a platform through which mobile games for all age groups can be played offline or online professionally anytime and anywhere, aims at revolutionizing the industry as it allows advertisers to become sponsors of individual players.

The platform has been created by four experts - serial entrepreneur Devesh Gupta, sales and marketing maverick Nilesh Thakkar, animation and VFX industry veteran Susanta Dutta and Nishith Maheshwari. ?IGameLeague is first and sole professional mobile gaming platform in India. How YouTube is a platform for video the same we are for gaming industry with monopoly,? said co-founder NIlesh Thakkar.

?Apart from print, TV, outdoor, radio and online, IGameLeage will add as yet another medium for advertising, where users not only play and win cash, the media partners and advertiser also reach their target audience,? Thakkar shared, adding, ?Being a sole platform, brands like Citrus will give our users Rs 50 per players as sponsors. So we bring ready advertiser with us.?

As per Thakkar, the startup is already valued at Rs 70 crore after investment from venture capitals.

Bringing alive the idea of ?Play Mobile games ?Win Real Cash?, the platform has more than 20 popular mobile games on the platform. With a very simple and easy to use interface, players can download, register and start winning cash from their favourite games.

After testing the waters through a beta launch in Mumbai where more than 2300 students from 18 top colleges including HR, Nationals, Thakur, KJ Somaiya, etc participated,  iGL is in the process of doing a massive national launch of the platform through Brand, Media and Celebrity partnerships.

Various business houses have evinced interest in buying the territorial rights of various regions of the platform.

Since it has brought to the fore a completely new age medium for mass engagement, it is expected to be lapped up by the Smartphone and IT industry. 

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