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Urban Ladder unveils new look; distribution channel

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MUMBAI: Urban Ladder now has a new logo and tagline – ‘Let’s Create' that symbolizes the process of creating a beautiful home with the brand, with an aim to get every one on their creative side.

The new logo and brand identity has been developed in-house by Urban Ladder’s creative and brand team. The logo encourages every individual to bring out the artist in them, hoping to inspire customers to create something new every time they look at the logo.

The new brand identity also reflects the philosophy that will define the brand’s strategy going forward. “You’ll see us live this philosophy in many ways. Our new lines of products will reflect the changing sensibilities. We will launch new experiences and technologies that let every individual play designer. Also, a new look and voice that reflects our renewed purpose,” Urban Ladder CMO Sanjay Gupta shared with the press.

The e-tailer is also opening up new distribution channels to reach out to new customers.

“In the past we have feared dilution of brand Urban Ladder on other distribution channels which are not controlled and owned by us. But all the work on distinctive product design and an excellent customer experience will now ensure that the brand experience will be very consistent across different platforms. Today it is easy for our customers to walk into a friend’s home and identify an Urban Ladder product from a distance. That is the level of coherence and consistency we want the brand to have. Our new brand identity and brand purpose will help us achieve that across many new platforms and touchpoints,” and co-founder, Urban Ladder CEO Ashish Goel added.

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