Times Internet announces strategic partnership with Electus Digital

MUMBAI: Times Internet (TIL), a digital product company and the digital arm of India’s largest media conglomerate, The Times of India Group, has added another partnership to its Times Global Partners (TGP) portfolio by inking a deal with Electus Digital, the digital creative and distribution arm of Electus. The strategic partnership for India includes Electus Digital websites CollegeHumor.com, Dorkly.com and WatchLOUD.com. The alliance was brokered by TGP, who will be responsible for growth and monetization of the three Electus Digital websites sites in India as part of the deal.


“We are pleased to join forces with the immensely creative and high-energy team at Electus Digital,” said Puneet Singhvi, Business Head, Times Global Partners, of the alliance. “CollegeHumor, Dorkly and WatchLOUD are great lifestyle properties and we look forward to building a strong presence for these websites in India and helping advertisers reach out to this young audience through video and display opportunities.”


“The international reach of our digital brands has continued to benefit from our success in the US,” said Shane Rahmani Vice President, Corporate Development of Electus & General Manager of CollegeHumor.com. “Already the number one most-visited comedy network online and the number one most-viewed YouTube comedy channel, we’re thrilled to team up with Times Internet as we elevate our portfolio of brands to new heights in India.”


A business unit of TIL, TGP partners with global digital companies across publishing, product and platform to help them launch and grow in India, APAC & ME. TGP has already rolled out the Indian editions of AskMen, Gizmodo, Lifehacker, TechRadar, Remodelista, ReadWrite, Business Insider & IGN and has tied up recently with Huffington Post and Advertising age for their India edition.


Latest Reads

Jio-Apple strike a win-win deal as Airtel plans aggressive 4G offer

MUMBAI: Even as Reliance Jio is giving a tough fight to the market leader Airtel, and other leading incumbent operators Vodafone and Idea, it is making significant tie-ups with cell-phone makers to up its 4G gameplan. Substantial investments are being made in high-speed telecom networks in India,...

iWorld Telecom
Planetcast forays into OTT segment

Planetcast Media Services Limited (formerly Essel Shyam Communication Limited) today announced its foray into OTT segment by introducing its OTT solution targeted towards existing broadcasters and non-TV content owners. Planetcast OTT is a new, turnkey OTT solution for media companies, publishers...

iWorld Over The Top Services
Bittree's redesigned website has real-time price quoting tool

Bittree, a leading manufacturer of high-quality audio and video patchbays and patching systems, has announced launching of a redesigned website. The new web portal, Bittree.com, improves upon their already responsive and user-friendly experience with enhanced technical data on all their products...

iWorld eNews
Q4-16: Apple Services clocks 24 per cent growth, Other Products revenue falls

BENGALURU: Apple Inc (Apple) Services product recorded a 24.4 percent year-over-year (y-o-y) growth in revenue for the quarter ended 30 September 2016 (Q4-16, current quarter) amidst a 9 percent y-o-y fall in total revenues. Apple Services includes revenue from Internet Services, AppleCare, Apple...

iWorld Over The Top Services
Content piracy making b’casters invest in good tech for security: Tata Communications VP Brian Morris

Somebody had aptly said that a new development brings along with it not only benefits, but also various downsides. If technology is opening up new frontiers of content delivery to consumers, the menace of content piracy too is rising globally. So, it’s almost always a race against time to find...

iWorld eNews
Voot to stream Big Boss's 'Unseen Undekha' videos

Viacom18's OTT platform, Voot, will showcase exclusive content of its reality show Bigg Boss 10. The on-demand destination has developed a special space called Unseen Undekha wherein users can stream videos of any celebrity or commoner of their choice from inside the house anytime.

iWorld Over The Top Services
IoT is risk to networks; Netflix, PayPal, Twitter and Amazon temporarily shut in cyber attack

MUMBAI: Nobody is safe until everybody is safe, it is said. The most hyped and happening currency in the world of communication as well as the best weaponry in the wireless world -- the Internet -- was under attack. Cyber attackers can DDoS (Distributed denial of service) for a range of purposes,...

iWorld e-commerce
Interconnect tussle: Vodafone, Airtel, Idea may move court against proposed Rs 3,000-cr penalty

MUMBAI: The Telecom Regulatory Authority of India (TRAI) plans to impose a heavy penalty on three major telecom operators for failing to provide adequate interconnectivity to RJio even as operators attempted to comply with the rules. Jio had written to the TRAI seeking action against incumbent...

iWorld Telecom
How broadcasters can use Facebook better?

MUMBAI: Facebook’s daily active user base in India clocked a whopping 22 per cent growth rate by the second quarter of 2016, which is much higher than the 17 per cent growth rate the social media giant enjoys globally. Naturally, addressing its India-only usage and the issues concerning it is of...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories