iWorld

starsports.com witnesses huge traffic during IPL 7 auction

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/02/19/StarSports.JPG?itok=b_zdJCsK

MUMBAI: The digital arm of Star Sports – starsports.com – seems to be living up to its claim of being known as the YouTube of sports in India. The portal witnessed a huge traffic when it streamed the two day auction of the Pepsi Indian Premiere League (IPL) 2014 with five-minute delay.

The reach of the auction managed to outmatch Sony Six’s 2013 Pepsi IPL player auction numbers, claims the website as it attracted close to 680,000 visits over the two days.

Last year, the IPL auction on Sony Six witnessed traffic of 404,000 viewers with average time spent being 25 minutes in the male SEC ABC 15+ demographic.

In comparison, starsports.com reached 387,000 viewers with average time spent on the web being 31 minutes on each day.

Star India EVP and head new media Ajit Mohan said: “We had decided to produce a high quality show around the auctions, with commentary and analysis from Harsha Bhogle and Sourav Ganguly. This is a vindication of our approach. The Indian consumer is evolving fast and more and more consumers want to catch action while on the move. We are convinced that this year, the mobile screen will be where the action will be for IPL.”

The highest growth in traffic was seen in the first session of the auction on 12 February when marquee players like Yuvraj Singh and Kevin Pietersen were going under the hammer. The traffic peaked at 3 pm on 12 February. And almost 60 per cent of the traffic was from sports fans between the age of 18-24 years, and almost all of the traffic was in the coveted male demographics.

starsports.com is India’s first multi-sports digital service with availability across the web and mobile. Powered by live and video rights, it covers the best of world sports including major cricket tournaments, BPL, La Liga and Serie A in football, F1, hockey and tennis. This year, for the first time, all IPL matches will be available on the portal after it won the online streaming rights from Indiatimes.com this time around.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/uday.jpg?itok=ez6062BP
Sports fans power 35-40% of traffic on SonyLiv

MUMBAI: Contrary to popular opinion, SonyLiv is attracting a significant quantum of viewership courtesy its base of hardcore sports fans. Despite a concerted effort to provide entertainment across genres, sporting events have managed to pull in the eyeballs for the over-the-top (OTT) player in...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/amaz.jpg?itok=N7-E2qx5
Amazon prime music inks a deal with zee music company

Amazon today announced a content deal with Zee Music Company that will add over 450 film soundtracks in Hindi & regional languages alongside 250 Independent artist content thus adding to the wide catalogue of millions of Indian and International songs on Amazon Prime Music. Soon to be launched...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/12/airtel.jpg?itok=FsGNP_Vk
Airtel offers free Amazon Prime subscription on plan

Bharti Airtel and Amazon India have joined hands to ring in an entertaining new year for customers. New and existing Airtel postpaid customers with an infinity plan of Rs 499 or above will get a one-year Amazon Prime membership, worth Rs 999 for free.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/12/vijay.jpg?itok=K6haw0Y9
Evergent expands internationally and opens sales offices in india and south america

a leading provider of cloud-based, user lifecycle management solutions for video service providers, today announced the opening of two new sales offices in Mumbai, India and Sao Paulo, Brazil that will service the India, South Asian and South American markets supporting customers and partners —...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/neeraj_0.jpg?itok=n3xpoknu

Neeraj Bhargava

Kinsane to launch a digital-first kids' entertainment company

Kinsane Entertainment Inc (Kinsane) is ready to storm the kids’ entertainment space globally. A digital-first company, Kinsane will create content for kids aged 2-11 years in numerous languages and distribute that content globally through a variety of advertising, subscription and transaction-...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/ted.jpg?itok=AeeFmP1S
Mumbai hosts the 8th edition of TEDxgateway, riveting talks by 25 remarkable speakers

TEDxGateway is back with its 8th edition at the DOME @ NSCI in Mumbai. Taking forward the theme of ‘Ideas Worth Spreading’, TEDxGateway will bring 25 motivational speakers from different walks of life will share their inspiring experiences and stories on varied topics ranging from science,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/Viu.jpg?itok=gDD7WmjG
Branded content drives Viu

MUMBAI: Within two years of launch, over-the-top (OTT) service Viu has created a unique value proposition of fresh and localised regional and local premium TV shows, movies and originals for its consumers every day.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/telecom.jpg?itok=GZFJQElG
Reliance Jio, China’s Omnicom fuel massive global mobile data traffic

Global mobile data traffic growth reached a six-year high in the third quarter of 2017, increasing by 115 per cent worldwide year-on-year with China and India—riding on Reliance Jio primarily—accounting for half of all traffic growth globally, according to new report released yesterday.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/VIRAJ.jpg?itok=BUjpP8FW
ALTBalaji bets big on first-time producers with Haq Se

MUMBAI: There has never been a better time to be a producer in India. The entertainment industry, despite several challenges, is exploding with consumers willing to lap up stories that were not told before.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories