iWorld

Spotlight studio on Times Internet to offer digital content solutions for brands

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2016/04/22/Untitled-1.jpg?itok=H-Sf4iz2

MUMBAI: Spotlight, which offers digital content solutions for brands has been launched by Times Internet to help all content studios, providing marketers with content strategy, development and marketing solutions for their brands.

Created with a vision to be an end-to-end solution provider for marketers, this platform gives them a chance to own a full scale content hub with Times Internet. The platform enables to create branded content not only in English but in nine other Indian regional languages across 150 million users.

Neha Gupta has joined them as Spotlight head and she will work with marketers to create compelling branded content that meets the company’s goals.

Speaking on the launch, Gupta said: “I’m extremely excited to be a part of creating Spotlight. This content studio will create new, best in class branded content.  Along with Times Internet's unique reach and scale, it will provide a strong differentiator to brands and will help them increase their digital presence by showcasing their branded content. We will partner with brands to create stories, info graphics, galleries, videos and new exciting native content solutions in English and multiple regional languages.” 

Spotlight has been created to know both brands and their audiences and will provide marketers with detailed report and insights.

The platform aims to be a partner for brands from strategic recommendations to reviewing and editing existing content of brands and creating new branded content. It not only benefits brands to create great content but also populate it across the Times Internet Network that caters to 150 million users every month across genres and languages. It also gives marketers access to the largest editorial talent pool in the India, people who are experts in multiple genres to create and curate their content.

Creations through this platform will give brands a chance to let their audience discover content in-stream in similar format like the Times Internet sites as well as third party publishers online.

Times Internet Chief Revenue Officer Gulshan Verma said, “We are ushering in an era where everything around us is content. With some of the best minds in the business across genres and languages with us, this was the right time to create a studio that unites all our capabilities. For marketers, Spotlight is India’s first all-encompassing content studio, and will not only develop branded content, but will also give access to India’s largest digital network, Times Internet and beyond.”

Marketers can visit www.spotlight.timesinternet.in for further details.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/hotstar.jpg?itok=J1c1PNND
Hotstar and Akamai create internet history

Hotstar, India’s leading premium streaming platform, leveraged Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s most trusted and largest cloud delivery platform, to create streaming history on 22 May 2018 during the first qualifier match of VIVO IPL 2018. The match between Sunrisers Hyderabad...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/netflix.jpg?itok=Xh8_Op_w
Netflix most valuable media company for a short while

Netflix’s aggressive growth is becoming increasingly inevitable. For a brief period, the streaming giant emerged as the most valuable media company in the world on Thursday with a record high stock value. On Wednesday, it was already closely approaching Disney’s market value and the very next day...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/cable.jpg?itok=6ht8kd6v
Jio led broadband while Hathway led wired broadband subs growth in 2018

India witnessed 5.24 percent growth in broadband internet customers in the month of March 2018 (Mar-18) according Telecom Regulatory Authority of India (TRAI) data for the month ended 31 March 2018. Hence, 205.4 lakh (20.54 million, 2.054 crore) broadband subscribers were added in March 2018

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/netflix.jpg?itok=X1f0E181
Netflix beats Comcast in market value

MUMBAI: Streaming giant Netflix, on its upward journey, has surpassed Comcast’s market value owing to a new record high of its stock price. Netflix’s market value stands closer to Disney now. While Netflix ended yesterday with a total market cap of $152.8 billion, Comcast ended with $147.15...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/acce.jpg?itok=cvchNDuc
Turner using Accenture's video solution platform for its OTT products

Turner is relying on Accenture’s video solution platform to help manage and operate some of the company’s over-the-top content (OTT) products including FilmStruck in the UK, and Cartoon Network TV Everywhere (TVE) in Asia Pacific.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/YouTube1.jpg?itok=bI5xuadV
YouTube web series to showcase road safety awareness across India

MUMBAI: YouTube is launching a novel web series in India called That Good Ugly Day which it claims isn’t like any other in terms of creativity and disseminating social messages. The series is said to have shocking incidents with zero fiction plotting. The first episode which will focus on road...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/ipl.jpg?itok=ppwqtR-Q
Hotstar notches up concurrent viewing world record of 8.26 million

MUMBAI: The closely fought Chennai Super Kings (CSK) vs Sunrisers Hyderabad (SRH) playoff game for Vivo IPL 2018 set a new record for India’s leading video streaming service - Hotstar. According to it, the match saw a massive 8.26 million concurrent users logging on to the service, which is a...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/jio.jpg?itok=F4hFCU_p
JioFiber to take on DTH players

MUMBAI: December 2018 is the target that Reliance Jio has set for itself to launch its broadband services. According to a report in Digit, JioFiber will be launched in 20 cities initially with a minimum speed of 40 Mbps. An optical network termination (ONT) box will be installed in the homes of...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/alt.jpg?itok=jzR8i4cB
Balaji Telefilms’ next show titled ‘Dil Hi Toh Hai’ to debut online on ALTBalaji after telecast on Sony TV

Balaji Telefilms Limited, India’s leading entertainment content producer operating across television, movies, and digital platforms, has announced the upcoming show, Dil Hi Toh Hai, will air on Sony Entertainment Television, while retaining the intellectual property to the show with itself. After...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories