Raghav Bahl invests $3.25 million in Quintype

MUMBAI: Indian entrepreneur Raghav Bahl is invested $3.25 million in the California based data-driven publishing company Quintype.


The company will use the capital raised to enhance product and business development. Specifically, the funding will be used to grow the product engineering, and sales teams, across locations in the US Bay Area, as well as in Bangalore, India.


Bahl's Quintillion Media runs a news site in India called The Quint, which was launched earlier this year on the Quintype platform.


Quintype founder Amit Rathore said, “We are excited to have Mr. Bahl support our company as he has, and are looking forward to using the funds to grow the company even more, particularly from a business standpoint. At Quintype, our goal is to make it just as easy to start a non-trivial media operation, as it is to start a blog. So, if you want to start a new online magazine, or a news site or app, or any other high-velocity content property, you’ll be able to do it in minutes.”


The Quintype platform is a seamless, end-to-end SaaS service that brings together all the functionality you need to run a modern media business, including everything needed to create and distribute content, understand and grow your audience, and also monetise that content. Because they’re all seamlessly integrated, these various functions work together extremely well, letting publishers focus on their content business, while the Quintype platform manages all the technology heavy lifting. It includes functionality like cardification, collaboration and team workflow tools, advanced semantic analytics, personalisation and recommendation systems, an advanced monetisation engine, and several other modules.


This SaaS offering lets media organisations reduce technology costs, while at the same time, leveraging big data and predictive analytics to increase revenue and profits. In fact, Quintype’s business model is unique. The entire state-of-the-art platform is available to anyone, free of cost. Quintype partners with publishers by making money through a revenue-share model, effectively aligning their interests with that of the publisher. Quintype only makes money when the publisher does.


Quintype also allows publishers to define more-nuanced audience segments, an attractive proposition for advertisers as well. Quintype takes this first-party data to the next level.


Bahl, who launched his company Quintillion Media, after selling Network18 to Mukesh Ambani’s Reliance Industries, has been investing in multiple ventures. Most recently he invested Rs 4 crore in the media platform Youth Ki Awaaz as well as in the women-oriented job portal Sheroes.

Latest Reads

IoT is risk to networks; Netflix, PayPal, Twitter and Amazon temporarily shut in cyber attack

MUMBAI: Nobody is safe until everybody is safe, it is said. The most hyped and happening currency in the world of communication as well as the best weaponry in the wireless world -- the Internet -- was under attack. Cyber attackers can DDoS (Distributed denial of service) for a range of purposes,...

iWorld e-commerce
Interconnect tussle: Vodafone, Airtel, Idea may move court against proposed Rs 3,000-cr penalty

MUMBAI: The Telecom Regulatory Authority of India (TRAI) plans to impose a heavy penalty on three major telecom operators for failing to provide adequate interconnectivity to RJio even as operators attempted to comply with the rules. Jio had written to the TRAI seeking action against incumbent...

iWorld Telecom
How broadcasters can use Facebook better?

MUMBAI: Facebook’s daily active user base in India clocked a whopping 22 per cent growth rate by the second quarter of 2016, which is much higher than the 17 per cent growth rate the social media giant enjoys globally. Naturally, addressing its India-only usage and the issues concerning it is of...

iWorld Social Media
How to make your content viral?

MUMBAI: How often do we hear the term ‘viral’? From the germination of an idea to its execution, the only target people want to achieve is making it go viral. Be it a concept or a new initiative, grabbing the maximum number of eyeballs or reaching out to the masses remains the crucial part.

iWorld Social Media
Culture Machine launches digital channel Om Bhajan Bhakti

Culture Machine has launched its new digital brand on devotion and spirituality, titled "Om Bhajan Bhakti". The channel explores the spiritual and devotional space by providing unique experiences and learning to viewers.

iWorld Video On Demand
Welcome offer lands Reliance Jio in 4G speed soup

Even as Reliance Retail today launched 4G F1, the first device under the LYF brand outside the four elements branding, Reliance Jio seems to have received a setback with TRAI declaring its speed to be the poorest among five telecom operators. LYF F1 has been launched with advanced 4G for Reliance...

iWorld Telecom
Vodafone India announces roaming free from Diwali

Vodafone India, one of India’s leading telecom service providers, has announced free incoming calls while roaming nationally for all its customers. Starting this Diwali, all Vodafone India customers, travelling anywhere in the country, can continue to talk worry free without having to cut short...

iWorld Telecom
Facebook updates architecture for India's next billion coming online

GURGAON:  "We (Facebook) are now launching a new architecture so you can see less grey boxes, and more relevant stories quickly, regardless of your network connection. This new architecture of News Feed allows stories to be ranked on the client after being sent from the server. We avoid spinners...

iWorld Social Media
Q2-17: Reliance: Jio busts records, organised retail grows 63 percent

The Mukesh D Ambani led Reliance Industries Limited (RIL) organized retail segment - Reliance Retail, continued its growth momentum and profitability in the quarter ended 30 September 2016 (Q2-17, current quarter), while its digital services offering Jio has broken all records in terms of...

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories