NEW DELHI: Outbrain, a content discovery platform, has signed a multi-year strategic partnership agreement with Times Internet. The move will help Times Internet to advance its native content strategy that the group has pioneered for many years.
Outbrain's Engage, which is a platform that helps publishers deliver personalised content recommendations to its audiences, will be used across desktop, tablet and mobile devices on all of the Times Internet's web properties including Times of India, Economic Times and India Times.
"At Times Internet, we have always strived to give our readers what they wanted. We are delighted to announce TIL's association with Outbrain, to fortify the values which we stand for. Outbrain’s proven technology places the right content in front of the right people at the right time enriching the users’ content experience,” said Times Internet CEO Satyan Gajwani.
"Outbrain’s mission is to help people discover the most interesting, relevant and trusted content wherever they are and so this deal is a major milestone. Our deep partnership with Times Internet showcases the full capability of our innovative technology which firmly demonstrates to the Indian publisher and media market that Content Marketing is here to stay. We are looking forward to working with Satyan and his team to grow this new space very quickly in India," said Outbrain regional director Anthony Hearne.
Outbrain Engage serves Times Internet viewers with the most interesting and personalised content recommendations possible.