Inkspell acknowledges the digital frontrunners in India with the 2nd annual Drivers of Digital Awards


Inkspell announced the much awaited results of the Drivers of Digital Awards 2017 - India Chapter (DOD Awards) on 26 October, 2017. 

Popularly known as DOD Awards, this year’s event also included Keynote Addresses, Panel Discussions, and Fireside Chats among the Who’s Who of the Digital fraternity as well as professionals from the Brands which are leading the digital practices in the country. Some of the speakers at the conference were VivekBhargava (CEO - DAN Performance Group), Srinivas Jain (Executive Director and Chief Marketing Officer - SBI Funds Management Private Limited), VaniDandia (Marketing Director of Indian Snacks, Foods - PepsiCo India), UdaySodhi (Head of Digital Business - Sony Pictures Networks India Private Limited), Ashish Tiwari (Head of Digital Marketing & PR - Hero Cycles Ltd), SugatoBanerji (Head Marketing - Videocon D2H), Naveen Surya (Chairman - Payments Council of India), KushalSanghvi (Business Head - Reliance Entertainment and Digital), Sumanta Ray (Chief Marketing Officer - Narayana Health), Shilpa Desai (Head of Digital Sales & Marketing - IDFC Bank), Piush Kothari (Head Strategy, Digital Business and Customer Analytics - Aditya Birla Group), SaiGiridhar (Senior President & Head of Consumer Retail Lending - Yes Bank), RishikeshUtpat (Vice President, Digital Channels – Barclays), Jennifer Pandya (Director of Brand Marketing - Shaadi.com (People Interactive)), Rahul Ramchandani (Programmatic Evangelist – Google), MahipDwivedi (Heads Mobile App & Performance Marketing - Big Basket), Pallav Jain (Business Head – PayU), Naveen Kukreja (Co-Founder & CEO - Paisabazaar.com; CMO - Policybazaar.com) and AshishBhansali (Problem Solver. Product & Technology - ALT Digital Media Entertainment Ltd.). The topics that were discussed included Tomorrow of Today, Social Media’s New Mantras, Artificial Intelligence - Mastering the monster we have created,Will physical banks exist 5 years from now, DigitalAdvertising: Getting the Pounds for your pennies and Fintech.

Here is a list of all the winners of the DOD Awards 2017 across various categories:

Best Content in a Digital Campaign for a Cause/NPO/NGO/CSR

Nikita Shukla Campaign by Radio City

Best Content in a Digital Campaign for a Cause/NPO/NGO/CSR

Music For Vision India for Help Me See by Runtime Solutions

Best Content in a Digital Campaign by/for an Electronics Enterprise

#DhaagaBandhoMannatMaango by Intex Technologies

Best Content in a Digital Campaign by/for an FMCG/CPG Enterprise

Havmor - Made With 'Real Doodh Dude' by Prodigitz Media

Best Content in a Digital Campaign by/for an Automobile Enterprise

Mahindra's Post Sales Platform for Mahindra & Mahindra by Hansa Customer Equity

Best Content in a Digital Campaign by/for a Financial Services/Banking enterprise

HDFC LIFE by Zirca Digital Solutions Pvt Ltd

Best Content in a Digital Campaign by/for a Financial Services/Banking enterprise

Smart Way to Protect Your Loved Ones for ICICI Prudential by Adlift

Best Content in a Digital Campaign by/for a Healthcare Enterprise

Narayana Health - NH Dialogues

Best Content in a Digital Campaign by/for a Media/Entertainment enterprise

Harper Broadcast for HarperCollins Publishers by Iffort

Best Content in a Digital Campaign by/for a Retail enterprise

Outrun for Nike India by 101India

Best Wallet

Vodafone M-Pesa Ltd

Best Mobile Payment Product or Service

Pockets Touch &Paye powered by mobiquity Wallet by Mahindra Comviva

Best Digital Payment Facilitator

Forbes Xpress Digital Payment Systems

Best Use of Digital Media/Platform in the Mutual Fund Category

SBI Funds Management Pvt Ltd  - Quick Nivesh

Best Use of Digital Media/Platform in the Mutual Fund Category


Best Use of Digital Media/Platform in the Banking Category

Remitonline by Avenues Payments India

Best Use of Digital Media/Platform in the Banking Category

#ItsBeenAGoodYear by BankBazaar

Best Use of Digital Media/Platform in the Insurance Category

IndiaFirst Life Insurance Company Ltd

Best POS Solution

Reliance Jio Money Merchant powered by payPLUS by Mahindra Comviva

Most Disruptive FinTech Product


Most Disruptive FinTech Product


Best Travel App

Tour Manager Application by Thomas Cook

Best Mobile Game

AsphatXtreme by Gameloft

Best Mobile Game

Sultan: The Game by 99Games

Most Innovative Mobile App

Fit Me Range E-Commerce Tool by FoxyMoron

Best Education App

Young Genie for Abbott by Indegene

Best Entertainment App


Best Financial Services/Banking App

XPay Cash Wallet by UAE Exchange & Financial Services

Best Financial Services/Banking App

UTI Mutual Fund App

Best News App

The Economic Times

Best Professional Services App

National Bulk Handling Corporation - Enterprise Mobile APP

Best use of Mobile for social and economic development

MyAgriGuru - Digital Platform for Farmers

Best Financial Innovation

Free Credit Report Integrated with Chance of Approval by PaisaBazaar

Best Travel Website

 IRCTC Tour & Travel

Best Financial Services/Banking Website

Way2Wealth Brokers Pvt. Ltd.

Best Website in Financial Services/Banking

IIFL Asset Management

Best News Content Website


Best Online Classified/Resale Marketplace/Online Booking Website

Making Doing Business Easy with IndiaMART

Best User Experience Website


Best Display Marketing in Digital

Tupperware Kids for Health Program by Bottle Openers Digital Solutions

Best Search Marketing Campaign

344% ROI via SEO for Bajaj Finserv by Techmagnate

Best Search Marketing Campaign

Myntra - Winning new customers via SEO by Infidigit

Best Email Marketing Campaign

Fullerton India Instant Loans by Logicserve Digital

Best Campaign through Social Messengers

#StartSomethingFresh for Wrigley India by Mediacom

Best Engagement through Digital Marketing

Hyundai CrickJockey 2 by ESPN

Best Engagement through Digital Marketing

Care For Milk for Jindal Stainless by Redcube Digital

Best Performance-driven Digital Campaign

Real-Time Search Predictions for BMW by Isobar

Best Performance-driven Digital Campaign

Zest Record Run for Tata Motors by Inextis Events

Best Innovation/Creativity in a Digital Campaign

RSA Security for RSA by Cohn&Wolfe Six Degrees

Best Innovation/Creativity in a Digital Campaign

Live Forex Rates in Ads for Centrumforex by Ethinos Digital

Best Digital Integrated Campaign

Kaya Limited by Schbang Digital Solutions

Best Digital Integrated Campaign

Sleep@10 for Godrej Interio Mattress by Joshbro Communications

Best Social Media Integrated Campaign

TripatiDeepavaliUtsavan by WhiteVox

Best Social Media Marketing Campaign

#DecideYourPrice for Future Retail by Mediacom

Best Social Media Marketing Campaign

Dell EMC India - The Winning Stroke by Timeus Interactive

Best Engagement through Mobile Marketing

ABP News GhantiBajao by Netcore Solutions

Best Innovation/Creativity in a Mobile Campaign

First Car on Google Maps for Maruti by Isobar

Best Performance-driven Mobile Campaign

Make your presence felt this Diwali for Citibank by Publicis Ambience

Best Mobile Marketing Campaign - Overall

Nissan GT-R Campaign by Mcanvas

Best Gamification Marketing

Marvellous Creation Launch for Isobar

Best Low-Budget Marketing Campaign

Digital Launch of Dell Inspiron 15 7000 series Gaming by Gozoop

Best Low-Budget Marketing Campaign

#GoaHunt for Goa Tourism Department by Adfactors PR

Best Use of Animation or Motion Graphics

#NottyPixyBreakingNews for Sony PIX by Tonic Worldwide

Best Use of Data Driven Media

GREEN SIM USERS WITH 8X CONVERSIONS for Mahindra First Choice by Isobar

Best Use of Digital for Social and Economic Development

#SowTheFuture for Mahindra & Mahindra by Interactive Avenues

Best Use of Digital for Social and Economic Development

Livpure - Enabling India to lead a healthy lifestyle by DigitalF5

Best Branded Content

Be Bold for a change for Vivo by Wat Consult

Best Brand Strategy

Talentrack by Magnon Group

Best Digital Marketing Analytics

ROAS Based Optimization by TravelTriangle

Best Digital Marketing Analytics

ICICI Bank - iCalculate by iProspect

Best Experience Marketing

Ignis Twitter Fetti Machine for Maruti Suzuki by Grapes Digital

Best Online Commercials

ZiddKaroDuniyaBadlo for DainikBhaskar by Tonic Worldwide

Best Video Marketing Campaign

#YogaForEveryone for JCB India by MRM-McCANN

Best Viral Marketing Campaign

Wanted Fair Brides And Grooms by Shaadi.com

Best Social Media Marketing Campaign - Special Mention

Lenskart by Boostnet

Best Social Media Marketing Campaign - Special Mention

Filmfare by WWM

Best Social Media Marketing Campaign - Special Mention

True Makeup Marathon by Avon Beauty Products India

Digital Startup of the Year [Company]

Indus OS

Digital Entrepreneur of the Year [Person]

Santosh Kumar

Digital Person of the Year

Vivek A. Bhargava

Digital Marketer of the Year


Digital Enterprise of the Year


Best Digital Innovation

Local Search Marketing for Pizza Hut by Single Interface

Best Digital Advertising Affiliate Network

Admitad India

Digital Agency of the Year


Every year, the Digital fraternity comes together at the Drivers of Digital Summit and Awards to celebrate not only individual successes in the field of Digital, but also to cherish the immense growth that Digital as an industry is contributing to the overall economic and technological development of the nation. 

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