iWorld

Half of video production may see greater RoI migrating to IP

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Ooyala, a global provider of video monetization technology and services, and the Digital Production Partnership (DPP), the media industry?s business change network, launched the industry?s first report analyzing the benefits of adopting Internet Protocol (IP)-based processes and technologies in video production, ?The Business Benefits of IP Production.? The findings show that by 2022, more than half of the video-production environments analyzed in the report will recognize greater business benefits, efficiencies and return-on-investment (ROI) by adopting IP.

Surveying nearly 30 companies across the video supply chain, including ITV, Sky, BBC and Sony, the report shows where IP migrations will result in greater cost savings, cost avoidance, creative benefits and competitive advantages. Tracking against ten different production environments, five will see the greatest ROI by adopting IP, including:

? IP Distribution: Companies with internet-first distribution services, OTT

? Live Streaming: Companies distributing live content across devices and social

platforms

? Single Camera Shooting: Companies accessing on-site footage via the cloud

? Media Management: Companies managing, moving and storing media

? Cloud Playout: Linear TV stations adopting cloud-based services

The findings show media companies with online distribution at the heart of their business, particularly OTT services, will find the greatest value and ROI in adopting IP-based technologies. Other areas that IP disruption will impact are asset management, cloud playout and post-production, benefiting from technologies that reduce manual-labor costs such as automating metadata insertion.

?The fact is, the move to IP has inherent benefits for many processes, but only specific environments will see the greatest benefits and highest returns today,? said DPP Managing Director, Mark Harrison.

?Within a few years, IP infrastructure may be essential in doing business because of the impact it is having across media companies and distribution.? ?As the first in the industry, the report brings to light the ROI opportunities for producers, broadcasters and media companies to adopt IP processes,? said Ooyala Co-founder and SVP of Products and Solutions, Belsasar Lepe. ?Media logistics solutions like Ooyala Flex provide the ability to connect inherently disconnected and on-premise systems so companies can take

advantage of IP benefits immediately or incrementally as needs change over time.?

Ooyala and the DPP will host a special NAB morning event on Tuesday, 25 April at 8am PST in Ooyala?s booth, SV1000, to discuss the report and the future of IP production alongside BT Sport and PBS.

Built with superior analytics capabilities for advanced business intelligence, Ooyala's solutions help broadcasters, operators and media companies build more engaged and more profitable audiences, with personalized experiences across every screen.Vudu, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia).

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/Vidnet2018.jpg?itok=pscB2HaS
Vidnet2018: OTT industry needs more experimentation

In the last couple of years, over-the-top platforms have emerged as mainstream entertainment source going beyond “mail-metro-millennial” phenomenon for a sizeable population in India despite television still holding its dominance.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/Tarun_Katial.jpg?itok=R6VNphd_
Tarun Katial fuels ZEE5's audacious 'mission 100 million'

Team ZEE5 returned from its Russian sojourn last month, checking into a new office address in Andheri East. The move away from ZEEL’s Lower Parel headquarters is the latest in a slew of changes being effected at the media conglomerate’s OTT business.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/airtel.jpg?itok=COUJJy2D
Now learn cooking with Airtel Digital TV

One Take Media Co., leading content production and Value Added Service provider company based in Mumbai, today announced that it has partnered with Airtel Digital TV, the DTH arm of Bharti Airtel to launch a new cooking channel - Aapki Rasoi.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/zee5_0.jpg?itok=x8SwBFEF
ZEE5 LAUNCHES ITS THIRD TELUGU ORIGINAL – B.TECH

After the success of recent Telugu Originals such asNanna Koochi, Chitra Vichitram,ZEE5 now announces its next dose of Telugu entertainment –B.Tech.Featuring actors Abhay, Kaushik, Merajand Madhulatha,the show is directed by Upendra Verma and written by TharunBhascker of “Pellichupulu’ fame, the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/holly.jpg?itok=5biDAJHE
Airtel Digital TV & JOP Network partner to launch ‘Hollywood Masala’ - a collection of blockbuster Hollywood movies in Hindi

Airtel Digital TV, the DTH arm of Bharti Airtel and JOP Network Pvt Ltd, India’s leading content house, today joined hands to launch an innovative channel – Hollywood Masala, which offers a collection of premium Hollywood movies dubbed in Hindi.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/vijay.jpg?itok=UahAU1AX
Amazon Prime Video aims to keep evolving with customer taste

Amazon Prime Video is boosting its content play in the market. The OTT platform is all set to stream its fifth Indian original Mirzapur from 16 November. In a media roundtable, Amazon Prime Video India content director and head Vijay Subramaniam also added that it will scale up originals further in...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/zee5.jpg?itok=mwTRbB35
As ‘Dil Se Desi’ as you are:ZEE5 kicks off its international launch with a campaign that will touch a chord with the South Asian diaspora

The traditional Mehndi is replaced by a funky henna tattoo; Payals (anklets) are paired with stilettos, and rapreplaces classicalas the new embraces the old - in its own inimitable style.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/ayushmaan.jpg?itok=hn2CXjYX
Bollywood star Ayushmann talks about his struggle with social media in the early stage of his career on #MeriRealLife

Anupama Chopra is back with another interview on #MeriRealLife – this time with Vicky Donor’s famous and critically acclaimed actor Ayushamann Khurrana on her YouTube Channel Film Companion.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/zee5.jpg?itok=_LYHr16e
ZEE5 introduces language specific packs

ZEE5 has announced special subscription packs for the Tamil and Telugu audience. Riding on the success of its language content, this latest addition will enable users to access premium Tamil and Telugu content at half the price.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories