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Half of video production may see greater RoI migrating to IP

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MUMBAI: Ooyala, a global provider of video monetization technology and services, and the Digital Production Partnership (DPP), the media industry’s business change network, launched the industry’s first report analyzing the benefits of adopting Internet Protocol (IP)-based processes and technologies in video production, “The Business Benefits of IP Production.” The findings show that by 2022, more than half of the video-production environments analyzed in the report will recognize greater business benefits, efficiencies and return-on-investment (ROI) by adopting IP.

Surveying nearly 30 companies across the video supply chain, including ITV, Sky, BBC and Sony, the report shows where IP migrations will result in greater cost savings, cost avoidance, creative benefits and competitive advantages. Tracking against ten different production environments, five will see the greatest ROI by adopting IP, including:

● IP Distribution: Companies with internet-first distribution services, OTT

● Live Streaming: Companies distributing live content across devices and social

platforms

● Single Camera Shooting: Companies accessing on-site footage via the cloud

● Media Management: Companies managing, moving and storing media

● Cloud Playout: Linear TV stations adopting cloud-based services

The findings show media companies with online distribution at the heart of their business, particularly OTT services, will find the greatest value and ROI in adopting IP-based technologies. Other areas that IP disruption will impact are asset management, cloud playout and post-production, benefiting from technologies that reduce manual-labor costs such as automating metadata insertion.

“The fact is, the move to IP has inherent benefits for many processes, but only specific environments will see the greatest benefits and highest returns today,” said DPP Managing Director, Mark Harrison.

“Within a few years, IP infrastructure may be essential in doing business because of the impact it is having across media companies and distribution.” “As the first in the industry, the report brings to light the ROI opportunities for producers, broadcasters and media companies to adopt IP processes,” said Ooyala Co-founder and SVP of Products and Solutions, Belsasar Lepe. “Media logistics solutions like Ooyala Flex provide the ability to connect inherently disconnected and on-premise systems so companies can take

advantage of IP benefits immediately or incrementally as needs change over time.”

Ooyala and the DPP will host a special NAB morning event on Tuesday, 25 April at 8am PST in Ooyala’s booth, SV1000, to discuss the report and the future of IP production alongside BT Sport and PBS.

Built with superior analytics capabilities for advanced business intelligence, Ooyala's solutions help broadcasters, operators and media companies build more engaged and more profitable audiences, with personalized experiences across every screen.Vudu, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia).

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