iWorld

Half of video production may see greater RoI migrating to IP

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/04/06/Ooyala.jpg?itok=LVKMv_44

MUMBAI: Ooyala, a global provider of video monetization technology and services, and the Digital Production Partnership (DPP), the media industry’s business change network, launched the industry’s first report analyzing the benefits of adopting Internet Protocol (IP)-based processes and technologies in video production, “The Business Benefits of IP Production.” The findings show that by 2022, more than half of the video-production environments analyzed in the report will recognize greater business benefits, efficiencies and return-on-investment (ROI) by adopting IP.

Surveying nearly 30 companies across the video supply chain, including ITV, Sky, BBC and Sony, the report shows where IP migrations will result in greater cost savings, cost avoidance, creative benefits and competitive advantages. Tracking against ten different production environments, five will see the greatest ROI by adopting IP, including:

● IP Distribution: Companies with internet-first distribution services, OTT

● Live Streaming: Companies distributing live content across devices and social

platforms

● Single Camera Shooting: Companies accessing on-site footage via the cloud

● Media Management: Companies managing, moving and storing media

● Cloud Playout: Linear TV stations adopting cloud-based services

The findings show media companies with online distribution at the heart of their business, particularly OTT services, will find the greatest value and ROI in adopting IP-based technologies. Other areas that IP disruption will impact are asset management, cloud playout and post-production, benefiting from technologies that reduce manual-labor costs such as automating metadata insertion.

“The fact is, the move to IP has inherent benefits for many processes, but only specific environments will see the greatest benefits and highest returns today,” said DPP Managing Director, Mark Harrison.

“Within a few years, IP infrastructure may be essential in doing business because of the impact it is having across media companies and distribution.” “As the first in the industry, the report brings to light the ROI opportunities for producers, broadcasters and media companies to adopt IP processes,” said Ooyala Co-founder and SVP of Products and Solutions, Belsasar Lepe. “Media logistics solutions like Ooyala Flex provide the ability to connect inherently disconnected and on-premise systems so companies can take

advantage of IP benefits immediately or incrementally as needs change over time.”

Ooyala and the DPP will host a special NAB morning event on Tuesday, 25 April at 8am PST in Ooyala’s booth, SV1000, to discuss the report and the future of IP production alongside BT Sport and PBS.

Built with superior analytics capabilities for advanced business intelligence, Ooyala's solutions help broadcasters, operators and media companies build more engaged and more profitable audiences, with personalized experiences across every screen.Vudu, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia).

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Atul_Gawande.jpg?itok=HsoCTI6Y
Atul Gawande appointed CEO of Amazon-JP Morgan joint venture

MUMBAI: Indian-American surgeon Atul Gawande has been appointed to lead the health care venture formed by e-commerce giants Amazon, JP Morgan and Berkshine Hathway.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/hoichoi.jpg?itok=rTn_R5ba
Hoichoi's biggest musical thriller has dropped its TRAILER

Shei Je Holud Pakhi, a Hoichoi Original Web Series, starring eminent actor - Saswata Chatterjee and popular actress - Tridha Choudhury dropped its much awaited trailer today. Tridha is back in the Bengali Entertainment Industry after a hiatus as she was busy doing projects in Mumbai.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/pixel.jpg?itok=bm_YdsXT
MyRepublic, Tata Communications sign deal for disruptive mobile services

Tata Communications has inked a deal with Singaporean TelcoTech MyRepublic as it looks to expand its services portfolio from broadband to mobile.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/babbar.jpg?itok=-8GqLsQ4
ZEE5 launches another original series- Babbar Ka Tabbar

After Zero KMS, ZEEL’s digital platform, ZEE5 today launched another web series named Babbar Ka Tabbar.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/idea.jpg?itok=y1Bdr9vH
DoT seeks legal view on the Vodafone-Idea merger

DoT (Department of Telecommunications) is seeking for legal opinion on the Vodafone-Idea merger in respect to Vodafone’s administratively allocated spectrum holdings. It is also seeking legal opinion on whether this would be wilful disobedience of the court.

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/gandhi.jpg?itok=UbecJErN
Paytm appoints Ex- RBI deputy governor as advisor

Indian e-commerce payment system and digital wallet company, Paytm has appointed former RBI deputy governor Rama Subramaniam Gandhi as an advisor to the company.

iWorld e-commerce
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/sonyliv.jpg?itok=ndD8EuJn
Yoga in the palm of your hand by SonyLIV

SonyLIV is all set to celebrate Yoga Day on 21st June with LIVFIT- India's first-ever health and wellness segment on a digital platform. Together with associate sponsor HAVELL’S Water Purifier, LIVFIT will provide inspiration to yoga and wellness aficionados through a special selection of expert...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/aktbalaji.jpg?itok=TwEzMVOk
ALTBalaji’s new daily show ‘Dil Hi Toh Hai’ streaming now on the app and website

ALTBalaji, India’s largest platform for original and exclusive digital content, is now streaming its first ever daily show ‘Dil Hi Toh Hai’. The OTT platform will stream a new episode every Tuesday to Saturday at 10:30PM. By leveraging the digital rights of this show, Balaji Telefilms and ALTBalaji...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/hoichoi.jpg?itok=9WgD-nQl
Hoichoi announces new web series titled "Charitraheen"

Hoichoi, the world’s largest digital Bengali entertainment content platform, announced yesterday that Debaloy Bhattacharya will be directing a new Original web series called 'Charitraheen'.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories