NEW DELHI: Digital sports content company Perform Group’s portal Goal has entered into a strategic partnership with Times Internet for delivering worldwide content.
Through this partnership, Goal is looking to continue its growth in India, leveraging Times Internet’s 100 million monthly unique users. Perform and Times Internet will collaborate in creating a unique blend of local and international football coverage.
As part of the collaboration, Times Internet will have exclusive rights to the Goal brand in India and will drive local commercialization of Goal across both desktop and mobile. Perform will continue to leverage the Indian edition for key regional and global partnerships.
A key enabler for the growth of the partnership will be Times Group’s ability to cross-promote the Goal brand, both across its wider sports vertical and offline publications. Both of these initiatives are set to position Goal as the pre-eminent football destination in India.
Times Global Partners (TGP) business head Puneet Singhvi said, “The partnership with one of the largest global football sites gives us an ideal platform to build a strong destination for the rapidly growing base of soccer enthusiasts in India. We aim to use this partnership to evangelize the sport and make it more mainstream. We also look forward to working with Indian and International advertisers to roll out sponsorship and other advertising opportunities for this sought after and affluent audience segment.”
Perform Group Media Asia-Pacific EVP James Peel added, “Goal’s partnership with Times Internet and the Times of India property is an incredibly exciting development in the growth of Goal, both locally in India and regionally. Not only does it reinforce Goal’s standing as the leading football property globally, but leverages a time of unprecedented interest in Football in India. Times of India is the leading digital publisher in India and, combining Goal’s unique IP and content with India’s largest online audience, we will deliver a range of unique and compelling digital advertising opportunities for brands and advertisers.”
