MUMBAI: In a pioneering move towards increasing financial literacy across the country, award-winning veteran business journalist Vivek Law, leading financial journalist Mitali Mukherjee and well known certified financial planner Surya Bhatia are co-creating The MoneyMile – India’s first multi-platform personal finance offering.

In this strategic pairing of journalistic acumen and investing prowess, they are joined by one of television’s most seasoned production experts, Sumit Sabharwal (founder of MASS Entertainment) as the fourth co-founder of the MoneyMile.

"We will reach out to our audiences through digital content along with on-ground events and TV. The need of the hour is to educate and empower Indian citizens on matters related to their money through multiple platforms, predominantly mobile – that is fast becoming the screen of choice for millions of Indians,” said The MoneyMile co-founder, CEO and editor-in-chief Law.

Law is the former editor of Bloomberg TV India and is the author of The Money Book. He has anchored multiple personal finance shows across various channels including CNBC TV18, CNBC Awaaz, Aaj Tak and India Today Television.

Set to launch digitally first via social media platforms, The MoneyMile will beam across mediums to provide easy to use and thought provoking content – in the effort to help multiply the savings and investments of each and every viewer.

The MoneyMile co-founder and MD Bhatia, who has worked for two decades in financial planning, says, “Investment is not an option. It is the need. The trouble is lack of knowledge. I am confident we will provide the best financial solutions to each and every investor or potential investor.”

“Our intent is to decode each and every event and development that could impact our viewers and their money. In fact, a key focus area will be women and how important investing is to give women greater assertion over themselves and their choices,” says The MoneyMile. co-founder and editor Mukherjee.

She is the former Markets & News Editor of CNBC TV18 where she anchored the flagship show Bazaar. She has also worked with the TVToday Group, Doordarshan & BBC World.

Sumit Sabharwal who takes on the role of the chief product officer of The MoneyMile has built multiple news channels and documentary features for internationally acclaimed channels. He says it’s time for informative content on personal finance and investment. "Content is the king. Provided it reaches people in formats they find engaging."

Sabharwal is the founder of MASS Entertainment and Turban Studioz which has conceptualized and produced several Prime time shows for leading networks in India like National Geographic, Discovery, A+E Networks, Fox Life, TLC, CNN, Bloomberg to name a few.