MUMBAI: Network18 Digital, the digital content arm of Network18, has strengthened its leadership structure by elevating Durga Raghunath to CEO.
She was earlier the CEO of Firstpost.com, the news and opinion portal from the group. Lakshmi Narasimhan, the previous CEO for the group’s digital content business, is now moving onto a corporate role.
Network18 COO Ajay Chacko said “At Network18 Digital, we are proud to have built cult digital content brands which have had a defining influence on the space. As consumer internet in India undergoes a paradigm shift, we continue to be focused on leading this change from the front. Durga is well-equipped to lead this effort for us due to her strong understanding of the digital user, products and the opportunity.”
Narasimhan added “Durga has played a stellar role in transforming Firstpost from an innovative idea into a leader brand today. We are confident that in this expanded mandate, she will take Network18 Digital to newer heights”
Speaking on her elevation, Raghunath said “The Network18 Digital portfolio would make anyone proud. As digital usage and spends spiral up in India, it is exciting to have the opportunity to do more with our existing products as well as build new ones”
Raghunath has over ten years experience in publishing - both books and digital. She previously worked with the Wall Street Journal, Mint and HarperCollins in New York. She has an MBA from ISB and studied publishing at Columbia University. Durga joined Network18 in 2011 and conceptualized and launched firstpost.com.
Network18 Digital, earlier referred to as Web18, comprises a bouquet of digital content brands and services. This includes Moneycontrol.com, Ibnlive.com, Firstpost.com and Burrp.com. Cumulatively, Network18 Digital reaches over 25 million unique visitors on an average every month, according to comScore.