YRF partners Snapdeal to launch home decor merchandise

MUMBAI: Yash Raj Films (YRF) has launched its latest official Home Décor Merchandise Collection on Snapdeal.


Snapdeal will now showcase ‘The BollyHome Project’ by YRF featuring more than 100 products including cushion covers, bean bags, stationary products, posters, coffee mugs and a host of other home décor products.


The collection is inspired by YRF classics such as Silsila, Dil To Pagal Hai, Dilwale Dulhania Le Jayenge as well as recent hits like Rocket Singh, Band Baaja Baaraat and Jab Tak Hai Jaan. The products will be featured on the dedicated YRF store on Snapdeal (http://yrf.snapdeal.com/).


YRF vice president - marketing and merchandising Manan Mehta said, “Through this collaboration with Snapdeal, YRF can now reach it’s consumers at their doorstep. We constantly work towards engaging our communities in exciting ways and now the Bollywood inspired Home Décor collection will provide a YRF brand experience for one and all! And who better than a partner like Snapdeal.”


“We are constantly looking to bring on-board brands on our platform that customers associate with closely. We are extremely thrilled to bring to our customers Bollywood inspired home décor and furnishing options in partnership with Yash Raj Films Licensing, a pioneer in Bollywood merchandise,” added Snapdeal head of strategic partnerships Vibhu Arya.

Latest Reads

Q2-17: Reliance: Jio busts records, organised retail grows 63 percent

The Mukesh D Ambani led Reliance Industries Limited (RIL) organized retail segment - Reliance Retail, continued its growth momentum and profitability in the quarter ended 30 September 2016 (Q2-17, current quarter), while its digital services offering Jio has broken all records in terms of...

iWorld Telecom
Social media 'Ae Dil Lets Airbnb' contest starts

A social media contest has been launched to celebrate the upcoming smash release of ‘Ae Dil Hai Mushkil,‘ a Bollywood feature starring Fawad Khan, Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan.

iWorld Social Media
Amazon Prime announces exclusive partnership with Vishesh Films

Prime Video, which is coming as an added benefit for Amazon Prime members in India, will be the exclusive subscription video streaming home for upcoming new releases from Vishesh Films. The releases will stream on Prime Video before their television premiere.

iWorld Video On Demand
Facebook's India-focused news feed feature launched

Social media giant Facebook a short while ago announced a new feature for providing India-focused news feeds. This decision was announced at Facebook's yet-to-be-officially-launched office here (in Gurgaon).

iWorld Social Media
OTT players spend exceeds traditional broadcasters; Netflix weighing Indian content to drive growth

MUMBAI: Online platforms such as Amazon and the streaming giant Netflix have ramped up their investment in programming, investing US$ 7.5 billion last year which is more than HBO, Turner and CBS in most countries including Australia and South Korea.

iWorld Over The Top Services
Sooperfly denies nexGTv's claim of acquiring telecast rights

Sooperfly has denied that Nexgtv has acquired its parenting shows' international digital telecast rights.

iWorld Over The Top Services
Netflix ranks Spectranet as top ISP in Sept '16

Spectranet, India’s only Internet Service Provider (ISP) with end-to-end 100% optical fiber network for home and business, has been ranked as the Number 1 ISP for its primetime performance by Netflix, the world’s leading internet television network with over 83 million members in over 190...

iWorld Over The Top Services
Nexgtv acquires Sooperfly parenting shows' international digital telecast rights

MUMBAI: Nexgtv has acquired the international digital telecast rights to the immensely popular parenting TV series, ‘The Tara Sharma Show’. The move enables new and existing nexGTv users to view content that focuses on childcare, family-centric topics and women’s & children’s issues, spread...

iWorld Over The Top Services
India's OTT video market to expand at 40% CAGR by '20; RecoSense wins F&S award

Over-the-top (OTT) video delivery has opened up business opportunities for new entrants as well as existing media companies. Frost & Sullivan’s 2016 Over the Top (OTT) Video Market Update, India, 2016 finds that the OTT video market in India has over 20 market participants and could expand at a...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories