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YRF partners Snapdeal to launch home decor merchandise

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MUMBAI: Yash Raj Films (YRF) has launched its latest official Home D?cor Merchandise Collection on Snapdeal.

Snapdeal will now showcase ?The BollyHome Project? by YRF featuring more than 100 products including cushion covers, bean bags, stationary products, posters, coffee mugs and a host of other home d?cor products.

The collection is inspired by YRF classics such as Silsila, Dil To Pagal Hai, Dilwale Dulhania Le Jayenge as well as recent hits like Rocket Singh, Band Baaja Baaraat and Jab Tak Hai Jaan. The products will be featured on the dedicated YRF store on Snapdeal (http://yrf.snapdeal.com/).

YRF vice president - marketing and merchandising Manan Mehta said, ?Through this collaboration with Snapdeal, YRF can now reach it?s consumers at their doorstep. We constantly work towards engaging our communities in exciting ways and now the Bollywood inspired Home D?cor collection will provide a YRF brand experience for one and all! And who better than a partner like Snapdeal.?

?We are constantly looking to bring on-board brands on our platform that customers associate with closely. We are extremely thrilled to bring to our customers Bollywood inspired home d?cor and furnishing options in partnership with Yash Raj Films Licensing, a pioneer in Bollywood merchandise,? added Snapdeal head of strategic partnerships Vibhu Arya.

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