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Yash Raj Films partners Bewakoof.com for SRK themed merchandise

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MUMBAI: Indian youth casual wear brand, Bewakoof.com has teamed up with Yash Raj Films to launch a merchandise range titled ‘The King Khan Collection’.

The collection features Shah Rukh Khan’s most popular YRF movie dialogues like ‘Rahul..Naam to Suna Hoga’, Bade Bade Deshon me aisi chotti chotti baaten hoti rehti hain’, ‘Kal raat kya hua tha’, ‘K..k..k..k..k..Kiran’ on t-shirts and boxers.

The popularity of these iconic dialogues coupled with Bewakoof.com’s quirky take makes for an interesting and fun range of t-shirts, boxers and phone covers.

Yash Raj Films vice president marketing and merchandising Manan Mehta said, "Team Bewakoof’s perspective on our content along with their ability to engage young audience with their product designs is the reason for our successful relationship so far. With this new range we intend to take this relationship a notch higher and are confident that our audience will love this range."

"Our official merchandise partnership with YRF clearly marks a milestone for us when it comes to merchandising potential and further strengthens our positioning in the key market areas as the coolest casual wear brand," added Bewakoof.com co-founder Prabhkiran Singh.

The collection will be live on www.bewakoof.com starting 13 August 2015.

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