iWorld

Yash Raj Films partners Bewakoof.com for SRK themed merchandise

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/08/13/Untitled-1.jpg?itok=A_kwfhPm

MUMBAI: Indian youth casual wear brand, Bewakoof.com has teamed up with Yash Raj Films to launch a merchandise range titled ‘The King Khan Collection’.

The collection features Shah Rukh Khan’s most popular YRF movie dialogues like ‘Rahul..Naam to Suna Hoga’, Bade Bade Deshon me aisi chotti chotti baaten hoti rehti hain’, ‘Kal raat kya hua tha’, ‘K..k..k..k..k..Kiran’ on t-shirts and boxers.

The popularity of these iconic dialogues coupled with Bewakoof.com’s quirky take makes for an interesting and fun range of t-shirts, boxers and phone covers.

Yash Raj Films vice president marketing and merchandising Manan Mehta said, "Team Bewakoof’s perspective on our content along with their ability to engage young audience with their product designs is the reason for our successful relationship so far. With this new range we intend to take this relationship a notch higher and are confident that our audience will love this range."

"Our official merchandise partnership with YRF clearly marks a milestone for us when it comes to merchandising potential and further strengthens our positioning in the key market areas as the coolest casual wear brand," added Bewakoof.com co-founder Prabhkiran Singh.

The collection will be live on www.bewakoof.com starting 13 August 2015.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/zee-tv%20%281%29.jpg?itok=uqmpsK6N
'Sa Re Ga Ma Pa Li’l Champs' on Zee TV via dittoTV

Sa Re Ga Ma Pa, a singing talent hunt show, is back with a bang! Hugely popular over the last 22 years, the show is set to launch the sixth season of its sub series for kids on 25 February. Li’l Champ fans can watch the show live as it airs on their smartphones on Zee TV, available only on dittoTV.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/viu%20%281%29.jpg?itok=9o5ylNuf
Viu enters Middle East, to provide buffer-free content

Video-on-demand (VOD) service provider Vuclip has launched Viu, a direct to consumer VOD service, in the Middle East. The platform is already available in Indonesia, Malaysia, India, Hong Kong and Singapore.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/youtube%20%281%29.jpg?itok=VjFzK0wR
YouTube FanFest returns with AIB, Abish Mathew & Vidya Vox

Shout out to all the YouTubers in town. Mumbai, the city of dreams, is all set to host the fourth YouTube FanFest on 24 March. The event will take place at JioGarden, Bandra Kurla Complex. Every year, YouTube brings together top YouTubers from around the globe for a live performance and fans get...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Rachel-do-Valle%20%281%29.jpg?itok=_Acmt_dK
Brazilian TV Producers rebrands as Brazilian Content as per AV trend

Brazilian TV Producers, BRAVI’s export programme, in partnership with Brazilian Trade and Investment Promotion Agency (Apex-Brasil), will change its name to Brazilian Content from 6 March 2017, and will showcase the new brand at Rio Content Market.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/bruce%20%281%29.jpg?itok=UE7AcSBa
Bruce Anderson announced as Dejero CEO

Dejero, an innovator in cloud-managed solutions that simplify the transport of live video and real-time data across remote or mobile IP networks, has announced Bruce Anderson as its new CEO, taking over from Brian Cram who has headed the company for the last five years.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Kumar%20Ahuja-800x800.jpg?itok=vbToTchE
Eros Now partners SpeedPay, bundled with BSNL

MUMBAI: Over-the-top (OTT) Bollywood entertainment platform Eros Now has partnered with SpeedPay, a multi-purpose offline wallet and Indian state owned telecommunications provider, Bharat Sanchar Nigam Ltd (BSNL). With these partnerships, the OTT platform will now be bundled across all the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bobbles%20%281%29.jpg?itok=LTEeg7Ky
Bobbles DTH/OTT offers top Indian TV channels in Europe

Bobbles.tv, the German provider of pay-TV packages for expats in Europe, has launched an entertainment platform for Indian viewers. The platform currently offers 16 TV channels from both, Hindi and English languages.

iWorld Pay-Per-View
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/park-jin-hyo-800x800.jpg?itok=vKr83R3Q
Mobile Congress: SK Telecom to discuss 5G commercialisation with Nokia & Ericsson

MUMBAI: SK Telecom has announced that it will participate in the 2017 GSMA Mobile World Congress to be held from 27 February to 2 March, at Fira Gran Via, Barcelona, Spain. The company has set this year's theme as "Connect Everything" and will be showcasing a wide variety of innovative technologies...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Gopal%20Vittal%20and%20Sigve%20Brekke.jpg?itok=rUypukfA
Airtel to take ownership of Telenor's India operations

MUMBAI: Telenor ASA, on 23 February, entered into a definitive agreement with Bharti Airtel Limited (Airtel), whereby Airtel will take full ownership of Telenor India, subject to regulatory approvals. Airtel is India’s largest wireless operator with over 269 million subscribers and a revenue market...

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories