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Vista, Zoo Digital tie up for regional India expansion

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MUMBAI: Zoo Digital has partnered with Vista India Digital Media Group to increase the latter’s presence in Mumbai for localisation into eight of the most popular Indian languages. This deal supports Zoo’s services for online platforms such as Amazon, iTunes and Google Play that are seeking to capitalize on the major opportunity presented by the Indian market.

Located in Mumbai, Vista India delivers premium content to global platforms for major studios operating in India including Disney, Eros, PVR, Sun Network, Epic Channel, Red Chillies and several other independent content providers.

Vista India Digital media director of operations Rajiv Raghunathan said that they were thrilled by the opportunity to combine their knowledge of the Indian market with Zoo’s word-class technology and expertise. Zoo had an unrivalled, 15-year track record of software innovation which they would leverage to localise premium TV and movie content for Indian audience.

Vista India is the latest addition to Zoo’s network of affiliates around the world, which also includes partners in the Middle East, Pakistan, Thailand, Vietnam and China. The network has been established to offer global online retailers a local partner in every territory. Each partner benefits from using ZOOcloud, ZOO’s world-class technology. This underpins the delivery of a comprehensive range of connected services enabling premium entertainment content to be seen and heard around the world quickly and cost-effectively.

Zoo Digital president Gordon Doran said that those were exciting times for global online platforms wanting to reach the Indian audience. Vista India had a robust understanding of the challenges of the digital supply chain specific to Indian content and of this diverse marketplace.

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