MUMBAI: Times Internet has partnered with Say Media, a digital publishing company, to launch the India Chapters of two of their digital magazines Remodelista, a home design website, and ReadWrite, a tech new site.
The strategic partnership between Say Media and Times Internet will fall under its initiative - Times Local Partners (TLP) Group. Both Remodelista and ReadWrite join the growing TLP portfolio, which has already rolled out the Indian editions of Gizmodo, Lifehacker, Techradar, Business Insider and IGN.
Times Local Partners business head Puneet Singhvi said, "We are looking forward to expanding the horizons for Remodelista and ReadWrite.com in India. The Indian art of interior designing combined with the global design trends laid out by Remodelista India would make for an exciting read for the audience. The India version of ReadWrite will further augment the fledgling TLP Tech network and deliver latest from Indian and global tech news and analysis for its audience. The websites will complement our leadership in design and technology content offerings giving new avenues to our users as well as advertisers.”
Under the partnership, Times Internet will roll out and grow Remodelista and ReadWrite locally in India. TIL will also have exclusive rights to the two brands and their content in India. The Indian version of Remodelista would marry its coverage of global home design trends with Indian interior designing while ReadWrite India coverage will include the latest from local tech circles which will augment the global tech news stories.
Say Media publisher Josh Groves said “We are delighted to find a proven partner in The Times of India Group to extend the global reach of ReadWrite.com and Remodelista.com into the Indian market. Technology news and home design inspiration are of great interest to Indian readers, and our partnership with Times Internet Partners enables Say Media to deliver our award-winning content directly to this market. We look forward to working with The Times of India Group for years to come."