Startups thriving on mutual synergies


MUMBAI  According to a recent industry survey, the total amount invested in the startups more than doubled between 2014 and 2016. The rate of growth was high in India, with the country accounting for more than $4 of every $10 invested in startups. This growth of capital investment in start-ups highlights the significant role that technology and the internet are playing in radically changing the nature of start-ups on a global level.

Partnership and collaboration is key to any successful mentoring arrangement and it is not just the start-up that benefits.  Small but growing companies can introduce mature partners to more creative and flexible ways of thinking. Likewise, they can provide access to new customers and innovative products. This is especially true in the start-up sector which is characterised by rapid change and innovation. 

One of the biggest examples of this phenomenon is Onspon.com. Onspon.com is a unique start-up that focusses on founded with the objective of automating the process of making sponsorship decisions, and securing access to timely sponsorship.

If you thought this was interesting, Hitesh has more in store. "Sponsorships have become a very vital tool for the start-ups of today. They have started realising that discovering brands and companies that provide them with value in terms of an association or powering an event that can create value for them." 

Onspon.com is providing early-stage start-ups with a brilliant medium for effective outreach and early traction which can be considered gold-dust in today's fast paced start-up world. Hitesh Gossain, CEO,Onspon.com, elaborates on this, "There are several start-ups and brands nowadays that are in requirement of associations and synergies to leverage each other's strengths. Our platforms have the special ability to provide brands with the most befitting / high ROI yielding avenues. What they also arereliasing that in this sphere, collaborating together on events and picking up platforms to expose their brand is an effective tool which can make a bigger difference than a media plan at times."

"We have over 11000 event managers regsitered with us. They range from college sponsorship seeking individuals to IPL teams looking for brands on their jersey. Some of these cases provideStartups with an intriguing opportunity to engage their brand identity and reach out to a concentrated and effective audience. We are one of the examples of a startup offering other companies an opportunities to leverage our strengths and contribute to our platform in return," says Hitesh smiling. 

The success of Startup Bootcamps and similar mentoring initiatives lies in the fact that entrepreneurs and corporate executives now need each other more than ever. Indeed, their requirements and their strengths are often complementary.

Therefore, startups can brighten their global prospects by forming collaborative partnerships thatcapitalise on their complementary strengths while respecting the independence of each party. Nowthats a food for thought. Isn't it ?

Latest Reads

Reliance Jio continues data pricing onslaught with more offers

Mukesh Ambani-owned Reliance Jio has upped the ante yet again. In the ongoing data pricing war, Jio's latest move is bound to leave its rivals feeling more uneasy than before. The message is loud and clear: India's wealthiest man is in no mood to relent in his bid to seize control of the country's...

iWorld Telecom
Reliance Jio to soon launch 5G services: all you need to know

After Reliance Jio took lead in revolutionising how people access the internet with 4G network, it is now preparing to upgrade to lightning speed 5G services. According to media reports, the company has upgraded its 4G IP network and started a pre-5G internet service much ahead of its domestic...

iWorld Telecom
Paytm Inbox makeover includes addition of cricket, entertainment

Vijay Shekhar Sharma has always believed in changing the game. On Monday, Paytm made another significant announcement that’s in line with its founder's motto. With a complete makeover of its Inbox, Paytm is now set to offer a multitude of services including live TV, real-time news and cricket...

iWorld Over The Top Services
Indian market has scope for niche OTT platforms despite several challenges

MUMBAI: OTT platforms offering niche content is an emerging trend in the global market. Dedicated content offers brands an opportunity to differentiate themselves in an over-congested market. Currently in India, there’s one such example Veqta, an OTT platform offering sports content. While it is...

iWorld Over The Top Services
Digital media spends to increase by 49 per cent next year: Nielsen Report

A Nielson report has now confirmed what many believed of the growing ad spends in the digital world. The study has found that digital ad spends have now eclipsed traditional marketing budgets of brands. The report also says increase in digital media budgets are poised to jump considerably over...

iWorld Over The Top Services
Amazon Studios strikes deal with Nicole Kidman’s Blossom Films

The list of Amazon’s high-profile collaborations was bolstered with the addition of a first-look deal with Nicole Kidman and her production company. As per the terms of the agreement, Kidman’s Blossom Films will develop theatrical and series content for Amazon.

iWorld Over The Top Services
After megamerger with AT&T, five Time Warner executives set for $180 million payout

Patience, they say, is a virtue. And sometimes, patience pays . Just ask Time Warner’s top five executives who will will walk away with combined exit packages worth $180 million after their company’s merger with AT&T was approved by a federal court. The $85 billion deal between the two giant...

iWorld Telecom
SonyLIV lines up an innovation filled FIFA World Cup 2018

The world’s most popular tournament - FIFA World Cup 2018 is just around the corner. SonyLIV, one of the premium OTT platforms in India, is the official mobile and internet broadcaster for FIFA and will be the go-to destination for all football lovers once the World Cup kicks off.

iWorld Over The Top Services
AT&T, Time Warner’s merger cleared by court

20 months after AT&T’s announced its potential deal for Time Warner, the US District Court for the District of Columbia has cleared the merger between the two giant companies. The ruling will now enable AT&T to purchase Time Warner for $85 billion.

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories