iWorld

Startups thriving on mutual synergies

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/17/Untitled-1_27.jpg?itok=r3oJj_lf

MUMBAI  According to a recent industry survey, the total amount invested in the startups more than doubled between 2014 and 2016. The rate of growth was high in India, with the country accounting for more than $4 of every $10 invested in startups. This growth of capital investment in start-ups highlights the significant role that technology and the internet are playing in radically changing the nature of start-ups on a global level.

Partnership and collaboration is key to any successful mentoring arrangement and it is not just the start-up that benefits.  Small but growing companies can introduce mature partners to more creative and flexible ways of thinking. Likewise, they can provide access to new customers and innovative products. This is especially true in the start-up sector which is characterised by rapid change and innovation. 

One of the biggest examples of this phenomenon is Onspon.com. Onspon.com is a unique start-up that focusses on founded with the objective of automating the process of making sponsorship decisions, and securing access to timely sponsorship.

If you thought this was interesting, Hitesh has more in store. "Sponsorships have become a very vital tool for the start-ups of today. They have started realising that discovering brands and companies that provide them with value in terms of an association or powering an event that can create value for them." 

Onspon.com is providing early-stage start-ups with a brilliant medium for effective outreach and early traction which can be considered gold-dust in today's fast paced start-up world. Hitesh Gossain, CEO,Onspon.com, elaborates on this, "There are several start-ups and brands nowadays that are in requirement of associations and synergies to leverage each other's strengths. Our platforms have the special ability to provide brands with the most befitting / high ROI yielding avenues. What they also arereliasing that in this sphere, collaborating together on events and picking up platforms to expose their brand is an effective tool which can make a bigger difference than a media plan at times."

"We have over 11000 event managers regsitered with us. They range from college sponsorship seeking individuals to IPL teams looking for brands on their jersey. Some of these cases provideStartups with an intriguing opportunity to engage their brand identity and reach out to a concentrated and effective audience. We are one of the examples of a startup offering other companies an opportunities to leverage our strengths and contribute to our platform in return," says Hitesh smiling. 

The success of Startup Bootcamps and similar mentoring initiatives lies in the fact that entrepreneurs and corporate executives now need each other more than ever. Indeed, their requirements and their strengths are often complementary.

Therefore, startups can brighten their global prospects by forming collaborative partnerships thatcapitalise on their complementary strengths while respecting the independence of each party. Nowthats a food for thought. Isn't it ?

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/byomkesh.jpg?itok=Y-zgJKg8
Catch the mystery of Satyakam's murder in Byomkesh on Hoichoi

After a massive success of the inaugural season of the first ever web series on Byomkesh, hoichoi, the Bengali entertainment content platform, announced the launch of its Season 2 today. The 1-hour-long first episode of Byomkesh Season 2 will start streaming on hoichoi globally from Saturday,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/samer_1.jpg?itok=t6yF7ocX
Viu & Nicotex Partner to Launch Adventure Series 'I Can You Can'

Viu announced the launch of its first adventure reality show ‘I Can You Can’ in partnership with Nicotex. The show is produced by BBC, India. With the introduction of this new style of journey-based content, Viu continues to offer fresh and compelling content in a variety of genres.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/discovery.jpg?itok=Sqxv9xYa
Discovery to launch digital channels, ties up with telcos

Discovery Communications India (DCIN) is planning to disrupt the digital space with the launch of bespoke direct-to-consumer and mobile-first channels in February 2018. The new mobile-first channels will focus on four core-interest areas—military, girlist, automotive and food. The first two...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/netflix_0.jpg?itok=eP3fWaVf
Indians binge watch Netflix faster than global average

India saw a massive rise in Netflix binge-watching this year. Here’s a flashback at the most intriguing streaming moments that defined the platform’s viewership in 2017.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/semi.jpg?itok=sqE324qM
Semi-urban connect helps FilterCopy attain top slot on Facebook

MUMBAI: It’s time to pour a nice cup of filter coffee because it’s no small feat to beat a giant like Buzzfeed. According to a report by Vidooly, FilterCopy page ranked top on Facebook with more than 71 million (71,128,760) views in new age entertainment category with 27.4 million (2,743,641)...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/Mukesh-Ambani.jpg?itok=LOJOesz0
RIL to plan IPO for Reliance Jio: Bloomberg

Reliance Industries Ltd (RIL) may launch the initial public offering (IPO) for Reliance Jio by late 2018 or early 2019 to further challenge the collective might of Airtel and the Idea-Vodafone combine, according to a Bloomberg report. Reliance Jio, which hasn’t made a profit since its official...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/yuutube.jpg?itok=rbwv91hH
Health & beauty YouTube's fastest growing vertical in 2017 for India

YouTube remains the top video entertainment hub – with over 225 million Indian smartphone users, using the app every month. India also reached not one, but two major YouTube milestone this year, with 200 channels now crossing the one million subscriber mark and three channels achieving 10 million...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/Manav_Sethi_0.jpg?itok=KqWggyLS
Regional content on ALTBalaji to constitute 15% of show hours

MUMBAI: The year 2017 has witnessed the phenomenal growth of regional languages, such as Tamil, Telugu, Malayalam, Gujarati, Marathi and Bengali, over Hindi and English. OTT players like ALTBalaji, Viu, Amazon, SonyLIV, Voot, Hotstar, Netflix, and YuppTV have taken a deep dive into offering...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/manav.jpg?itok=RDQizBci
Mastiii and PEN tie-up for win-win deal

Mastiii is all set to make a mark in the mobile app industry. The channel will soon expand its digital footprint via an exclusive content association with PEN India and will be available on its latest, Bollywood Times Mobile App, a one-stop destination for entertainment needs starting 9 December...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories